Tesla Reveals Plans for Lower Priced Fourth Electric Vehicle

By · February 13, 2012

Tesla Roadster and Model S

Tesla's fourth electric vehicle will likely launch in 2015.

During last week's unveiling of the Model X, Tesla CEO Elon Musk let slip a bit of info not usually discussed by the electric automaker. According to Musk, Tesla will soon reveal a fourth vehicle that it will add to its growing lineup of eEVs. As Musk stated, "A fourth model, aimed at a lower price point and wider audience" will be officially announced in 18 to 24 months and will launch in early 2015.

Though not much is known of the fourth model, Musk's "lower price point and wider audience" statement is welcome—as Tesla currently targets a narrow market of potential buyers with its pricey offerings.

Tesla Model X

Tesla's fourth vehicle will be targeted at mainstream buyers and be priced below its current offerings.

Where exactly could this fourth vehicle slot into Tesla's lineup? With Tesla, performance is a given. But a "lower price point" likely implies less range and a smaller platform—perhaps a compact hatchback or sedan.

In related news, Tesla's next-generation Roadster won't arrive until after its "smaller, mass-market electric vehicle" debuts, according to Elon Musk. This implies that Tesla won't offer a successor to its Roadster until 2016 or later.

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