Survey Shows High Consumer Interest in Plug-ins

· · 10 years ago

More than 1 in 4 Americans say they intend to consider a plug-in the next time they shop for a car. That's according to a recent survey from Consumer Reports, which also found that 7 percent of respondents consider themselves to be "very likely" to purchase a plug-in.

The survey asked 1,726 car-owning households about their feelings toward plug-in cars, which will start hitting the American market in significant numbers later this year. If nothing else, the poll shows that awareness of the technology is relatively high despite the fact that most Americans have never even seen a plug-in in person—much less driven one.

Respondents were also asked about their tolerance for the higher costs and limited ranges associated with first generation plug-ins. Of those who earn more than $50,000 per year and say they are interested in purchasing a plug-in, 46 percent say they'd pay at least $2,000 extra for electric capability—20 percent say they'd pay at least $5,000 more. When it comes to range, the median distance consumers said they would be satisfied with was 89 miles, though 49 percent say they'd settle for less than 75 miles.

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