Mitsubishi Reportedly Readying Online Reservation System for i-MiEV Within Next 90 Days

By · March 02, 2011


The Mitsubishi i-MiEV on display at the 2010 Los Angeles Auto Show.

Mitsubishi may be the quietest EV manufacturer in the initial crop of modern electric cars, but that doesn't mean it's out for the count.

After declaring a completely realigned strategy to make electric cars the focus of its global R&D efforts, and announcing the imminent arrival of six new electric cars by 2015, Mitsubishi has primed itself for what appears to be a major attempt at a comeback.

As one of the first steps to that comeback, the company will have to start selling electric cars in America. Hoping to avoid some of the initial foibles of both Nissan and GM in getting their LEAFs and Volts out the door, Mitsubishi apparently told that they were working to get an online reservation system up for their forthcoming i-MiEV very shortly. Telling Edmunds that interest in the i-MiEV has doubled with fears about oil prices, Maurice Durand, Mitsubishi spokesperson, said "Because of the interest, we're going to be enacting an ordering process—certainly within the next 90 days."

Pricing is not yet set, but in the past Mitsubishi has told that they are hoping to bring the i-MiEV in under $30,000. Unfortunately with the Yen trading unfavorably against the U.S. Dollar, reaching that target may be tough—as Durand relayed at the 2010 LA Auto Show last November. All i-MiEVs are currently built in Japan. Even with the poor currency relationship, a price "around $30,000" seems to still be the target. Given that the Nissan LEAF has a base price of $33,000, if the smaller i-MiEV can come in even at $29,500 it seems like it will be cost competitive.

The i-MiEV sold in the States will be a bit beefier to meet U.S. crash regulations and will be a bit longer and wider to accomodate American size preferences compared to i-MiEVs sold elsewhere around the world.

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