Kia Sets $34,500 Price on Soul EV

By · September 11, 2014

2015 Kia Soul EV

Kia today announced a starting price of the all-electric Soul EV of $34,500 (including destination charges). That puts the Soul EV in direct competition with the Nissan LEAF, Volkswagen E-Golf, and Ford Focus Electric. Any differences in pricing between the leading models will largely come down to the relative trim and option packages offered in these battery-powered models.

There are less expensive EVs, but those usually come in smaller packages—such as the Smart Electric Drive, Fiat 500e, Chevy Spark Electric, and Mitsubishi i. And there are pricier, although more luxurious, electric models in the form of the BMW i3 and Mercedes B-Class Electric Drive.

But among the group of EVs priced in the mid-$30,000 range, the Kia Soul offers its iconic groovy design, a little more passenger space, and a slightly larger battery pack that offers about a dozen more miles of range. The Soul EV earned a combined city-highway EPA-estimated range of 93 miles.

Regarding availability, the footnotes of Kia’s press release added this: “Soul EV expected Fall 2014; initially available in certain California markets only with limited availability.”

The base-level Soul EV comes standard with navigation, rear camera, power windows, power driver’s seat, cruise control, and a 6.6-kW on-board charger. Every Soul EV also comes with an infotainment package that provides real-time battery-level status, distance to empty, and the ability to search for nearby charging stations.

The Soul EV Plus, which brings the price to $36,500, adds leather trimmed seats—heated in front and back—projection-style fog lamps and power-folding outside mirrors.

Leasing has proven a popular option among EV drivers. The expected introductory lease price for a Soul EV is $249 per month for 36 months with $1,999 due at signing. Kia said that the actual (rather than expected) terms of the lease will be announced when the vehicle is launched in the fall.

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