Internet Poll: Almost a Quarter of Dealers Planning on Price Gouging Chevy Volt Customers by $10K or More

By · August 04, 2010

Chevrolet Volt Public Night Plugin 2010 San Jose

Larry Nitz, GM's executive director of hybrid and electric powertrain engineering, might not be worried that $41,000 is too steep for what is, essentially, a midsize family sedan from Chevy with some majorly green bells and whistles, but what if that price were to average more like $48,000, or even $51,000?

Yesterday we highlighted one California dealer's attempt to rake in some seriously large price markups on the first generation Chevy Volt: at an opening offer of $20,000 above MSRP (yep, that's $61,000), the dealer entered the realm of "raping your wallet" to be part of the early adopter crowd. In that article, I quizzically wondered if that one dealer was alone in its desire to price gouge customers into oblivion, or if it was simply a harbinger of things to come. Well, if a poll posted by (and reposted below) is any indication, I believe the answer is "harbinger."

As of this writing, when looking at the people who've actually contacted dealers about ordering a Volt (357 of the 1,296 votes cast), roughly 61% of respondents say their dealers are planning on marking up the Volt to some degree, and nearly a quarter (23%) say their dealers are planning on marking the car up by $10,000 or more over the MSRP of $41,000.

If GM was hoping that the customer experience surrounding the Volt was going to be nice and happy, it seems that many customers are in for a sour experience—perhaps even more than half of those who inquire at a dealer about purchasing the Volt. As long time plug-in advocate, and conributor, Chelsea Sexton said in the comments of yesterday's article, "Getting people to trust GM again will be (and has been) hard enough—making them jump though inconvenient, expensive hoops to do it will backfire, as evidenced by the contents of my email inbox. No one doubts that they can make a good plug-in car, or that they'll sell out the first year. But the experience of those first folks will dictate the success of the program, and that starts from the first moment of the purchase process."

New to EVs? Start here

  1. Seven Things To Know About Buying a Plug-In Car
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  2. Incentives for Plug-in Hybrids and Electric Cars
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  3. Buying Your First Home EV Charger
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