GM Pulls Plug on Buick Plug-in Hybrid

By · August 19, 2009

Tom Stephens with Saturn Vue Plug-in Hybrid

Tom Stephens, GM vice chairman of product development, with Saturn Vue plug-in hybrid concept in early 2008. The plug-in small SUV briefly was planned as a Buick, but that now has been canceled.

General Motors announced today that it has canceled plans for a Buick plug-in hybrid crossover. The company cited poor feedback from media, dealers, and consumers to the proposed model, which was unveiled only two weeks ago. Both the conventional and plug-in hybrid versions of the Buick crossover have been canceled.

General Motors vice chairman Tom Stephens, wrote on GM’s FastLane Blog: “The Buick crossover we showed received consistent feedback from large parts of all the audiences that it didn’t fit the premium characteristics that customers have come to expect from Buick." He added, "We decided that the important plug-in hybrid technology would be applied to another vehicle, at no delay, that we’ll discuss in the very near future."

GM says it will use the plug-in hybrid powertrain for another vehicle that will debut in 2011. The plug-in hybrid system was originally intended for the Saturn Vue crossover, but those plans were canceled when GM discontinued the Saturn brand.

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