Truly Affordable Tesla Electric Sedan to Launch in 2015

By · July 13, 2012

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Tesla's fourth electric vehicle will reportedly launch in 2015 with a target price of $30,000.

According to Autocar, work on Tesla's fourth electric vehicle is already underway and its launch is tentatively set for 2015. From previous reports we know that Tesla's fourth electric will have a "lower price point" and be aimed at a "wider audience," but as Autocar claims, that price point could be significantly less than previously anticipated. Autocar reports that the target price for the entry-level version of Tesla's fourth electric vehicle is $30,000, presumably after incentives.

Autocar quotes Tesla’s chief designer, Franz von Holzhausen, as stating "The third model will continue to drive down the price point as fast as possible."

Von Holzhausen further confirmed that Tesla's fourth electric vehicle will be more radically styled than the rather conventional-looking Model S. "We will become more experimental as we develop as a brand," Von Holzhausen stated. "Our cars need to have some personality."

Von Holzhausen also hinted that a Tesla electric pickup is possible in the future. "There are lots of ways in which we can exploit the [Tesla] platform. There will be a time and place for us to develop something around a pickup. That’s a market for which the torque of an electric motor would be ideally suited."

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