Audi Sets $37,900 Price for A3 Compact Luxury Plug-in

By · August 07, 2015

2016 Audi A3 e-tron

Audi this week announced that pricing for the all-new 2016 A3 Sportback e-tron plug-in hybrid will begin at $37,900, before incentives. The model is Audi’s first plug-in model sold in the United States. It will be in dealerships nationwide starting in October.

The 2016 plug-in A3 Sportback combines a 1.4-liter engine with a six-speed transmission with a liquid-cooled motor to produce 204 horsepower and 258 pound-feet of torque. Its 8.8 kilowatt-hour battery pack, neatly packaged to maintain maximum cargo space, provides about 30 miles of all-electric range.

While that amount of range is not as high as the upcoming 2016 Chevy Volt, which will provide more than 50 miles of EV range, it’s a notch above other competing plug-in hybrids—while offering better driving dynamics and higher levels of refinement than previously available.

The entry level Premium price begins at $37,900. The Premium Plus trim—which adds 18-inch wheels, keyless entry and ignition, an auto-dimming rearview mirror—ups the price to $42,000. The Prestige package—featuring "S line" exterior appearance, an LED Lighting package, and advanced safety technology—brings the price to $46,800.

The federal tax credit for the vehicle is expected to be $4,168. These prices exclude the $925 destination charges.

We had about 20 minutes behind the wheel of an early A3 e-tron a couple years ago. The combined 200-plus horsepower from gas and electricity was more than enough for the crowded streets of Los Angeles. When stomping on the accelerator in the pre-production model, the engine did come on once—but we were told that in the final product, no matter how far or fast the pedal gets pressed, provided that there’s adequate charge in the battery and the right mode is selected, the engine will stay dormant and the quick, smooth and quiet electric motor will provide all the propulsion.

Like many plug-in hybrids, the A3 Sportback e-tron has four driving modes, including an EV mode—to maintain maximum all-electric driving—and a hybrid model that allows the car’s computer to respond to driver inputs with electric propulsion, gas power, or a combination.

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