Yahoo! Lists Chevy Volt as One of 2011's Worst Product Flops

By Eric Loveday · December 31, 2011

Chevy Volt

Yahoo! Finance has listed the Chevy Volt as one of the top 10 worst product flops in 2011.

A wealth of incredible products are launched each year. Some, including the iPhone 4S, arrive with such fanfare that minute flaws are overlooked. Others are duds before they even hit the shelves or showroom floors.

Though officially launched in late 2010, 24/7 Wall St., a division of Yahoo! Finance, lists the Chevy Volt as one of the top ten worst product flops in 2011. While we don't agree with the Volt's placement on this worst-of 2011 list, here's 24/7 Wall Streets' assessment of Chevy's plug-in hybrid:

“General Motors was originally so excited about the Volt that the company had announced in January it was speeding up its roll-out by six months. But by November the excitement had fizzled out. Larry Nitz, GM’s executive director for vehicle electrification told Reuters, “It’s naive to think that the world is going to switch tomorrow to electric vehicles.” Indeed, sales for the vehicle have been consistently low. Only 125 models were sold in July 2011. This was after GM spokeswoman Michelle Bunker was quoted as saying that the Volt was “virtually sold out” due to its popularity—a statement later shown to be misguided. Adding insult to injury, Chevy Volts are under investigation for fires involving the cars’ lithium-ion batteries. For concerned Volt owners, GM has offered free loaner cars.”

Does the Volt deserve to be listed among the worst product launches of 2011? Success? Failure? Too early to evaluate? Is Yahoo! just another conservative media entity trying to grab attention? You be the judge.

About the author

Eric Loveday is an automotive enthusiast who is passionate about everything auto. He purchased a 1970 Chevelle at age 16, quickly outgrew its dated engineering and outrageous consumption of gasoline, and sold it off. Eric developed a true passion for automotive writing after graduating from the University of Michigan with a degree in print journalism. Eric spent most of his time since then ...

Full bio · 152 posts

Comments

· Jose G · 20 weeks ago

If this is the article you are referring to:
http://finance.yahoo.com/news/the-worst-product-flops-of-2011.html

The source is 24/7 wall st.
http://247wallst.com/2011/12/27/the-worst-product-flops-of-2011/2/

Many Yahoo! news and finance articles are written by 3rd parties.

· Charles (not verified) · 20 weeks ago

Yahoo is one of the biggest flops of the Internet bubble.

I wish I could have a flop where I sell every one of something I can make.

Anyway any editorial from the Wall Street crowd is so anti-Obama that anything he is perceived to have touched is a failure.

· Jose G · 20 weeks ago

Yahoo certainly has its problems, but I wouldn't call it a flop either, it's still one of the most popular sites on the internet. Then again, I'm biased.

Yahoo News and Finance are basically aggregators of 3rd party content.

Yahoo is not anti-ev either. They've had 8 trickle charging spots for a long time and just finished installing level 2 charging for about 12 spots at headquarters.

As for the Volt, in the Bay Area, I see at least 10 Leafs for every Volt. But I wouldn't call it a flop, it's important technology that fills the gap between electric and gas. We can't really know the demand until they make enough to satisfy it.

· Francois B. (not verified) · 20 weeks ago

The Yahoo article is a poorly written one, that passes over the fact that the battery fires happened way after the engineered accident, and also that the 125 sales in july constantly went up month after month to attain 1137 deliveries in november. The Hamtrack plant was closed for retooling, thus did not produce much Volts on that month.
Tomorrow, sales numbers for december will get out, and I am ready to bet that this number will be even higher, even if december has less selling days than november.
GM was planning 10000 sales for the calendar year, they will be at around 8000-9000 which is not too far from the sales objective for a $43000 car.

We will see increasing sales as people get more informed about the car and sees some more in the wild. The Volt owner group is by far the most satisfied owners of new cars around and they stay behind the car, as it is a game changer in the personal transportation world.

· Chris C. (not verified) · 20 weeks ago

This is laughable! What a riot. A revolution happening right under their noses, and they not only can't see it, but even get suckered into the hater's fact-free idiot cloud. Buh-bye Yahoo!

· Chris C. (not verified) · 20 weeks ago

Also, thanks Jose G for digging up those reference. But if you all can avoid it, don't click on the Yahoo or 24/7 links posted above -- that will just give them more ad views. Thanks Eric for not linking to it (seriously). This crap should be ignored, or laughed at like Brad's great round up of EV ignorance on Youtube: http://www.plugincars.com/parade-youtube-ignorance-about-electric-cars-1...

· Brett Owen (not verified) · 20 weeks ago

Speaking of failures:

http://www.google.com/finance?client=ob&q=NASDAQ:YHOO

:D

Btw Happy New Years! :)

· JET123 (not verified) · 20 weeks ago

The "investigation" of the Chevy Volt for fires started by the battery is one of the most ridiculous things I've ever heard of. These fires are said to be possible when the vehicle is involved in an accident. Well, duhhh! Did anyone bother to mention that gasoline-powered vehicles often catch on fire when involved in an accident? Given how much potential energy is being stored in a small place inside a car, almost ANY source of energy is likely to cause a fire if involved in an accident.
This sort of thing is a red herring, written by a biased writer intent on trying to scare people away from electric vehicles.

· Anonymous (not verified) · 20 weeks ago

$25 billion of taxpayer money gone. Just another piece of GM crap.

· Charles (not verified) · 20 weeks ago

@Anonymous, you may not like the Volt. You may not think the government should have bailed out GM and save the American automobile industry in the process. But to call the Volt a piece of crap is just uninformed right wing BS. According to CR it has their highest marks for reliability and owner satisfaction. It also got 70 MPG in their 150 mile MPG test run.

Next time you call something a piece of crap, please back it up with data.

· darelldd · 20 weeks ago

@Charles -

Best just to ignore the trolls. If nobody takes the bait, those comments can be cleanly removed since they obviously add nothing to the discussion.

· George B (not verified) · 20 weeks ago

It's important to separate Yahoo, the company, and Yahoo, the content aggregator. The former is a strong supporter of green tech, and the local plugin fleet at Yahoo in Sunnyvale is formidable. The latter does not exercise editorial control over all its content, like a traditional newspaper would. That's at least how I understand it - see also Jose's comment above.

Be it as it may, the original news source and the author of the criticized article were properly and prominently displayed.

I was going to criticize Eric for picking such a sensationalist headline, but it turns out that other blogs went the same route before plugincars.com ran the story. However, autoblog.com is an example of how this could have been handled more appropriately.

Fiat 500, Chevy Volt listed among biggest product flops of 2011... but should they be?

http://www.autoblog.com/2011/12/29/fiat-500-chevy-volt-listed-among-bigg...

· Londo Bell (not verified) · 20 weeks ago

Actually, I kind of "agree" with the news, that these 2 are sales flops.

Now hear me. I'm separating Technology (green energy) and Marketing (sales report) here, specifically for the Volt.

We may love our green vehicles, but we also have to have an open mind, and accept the "bad" with the good too. After all, this isn't a planet that's inhabited by greenies only. There are accountants, financial analysts, life science professionals, etc. Just because they use their professional knowledge and don't view things the same way greenies do, doesn't mean that they are wrong and we are right.

If reader concentrates ONLY on the Marketing part, and view the Volt not as a green vehicle, but just another automobile - like a Corolla, Altima, Malibu and whatnot - then the sales numbers vs sales forecast do indicate that Volt is a sales flop, just like the Fiat.

Just look at it from this angle. Has a sales target been set? Yes. Has the sales target been met? No. How far off between the 2? Quite large. Were even higher (or more optimist) predictions been made? Yes. How far off between the current data vs future predictions? A big difference. These questions can go on and on, but the focus on these questions are on numbers, and not about price, or economy, etc.

What about production constraints? Well, the fact that a sales target was made actually indicate that any constraints would have been included. Thus, the factory closures were counted when GM announced its sales target. In addition, with excess production units at this point, sales numbers don't increase linearly vs production numbers - something that the sales prediction / target were based on too.

The same can be said on the Fiat too. Extremely low distribution channel. Less than stellar mpg and crash test rating. Yet the sales target was based on all those constraints in place.

Thus, these 2 vehicles are really sales flops, in the eyes of economics.

· kjd · 20 weeks ago

Thus, these 2 vehicles are really sales flops, in the eyes of economics.

In the past I have also been critical of the Volt. Then my sister bought one and I got a chance to drive the car for a weekend. I am not so critical of this car anymore. It really is a well made car that drives and handles very well.

GM made 2 mistakes with this car.
1) They set expectations way too high.
2) They set the price way to high.

If they really wanted to compete with the Leaf and the Prius they should have priced it just slightly less than the Leaf and the Prius.

They could make up the small loss on the Volt by raising the price on the SUVs just slightly and the balance sheet would be the same at the end of the year.

The R&D folks did their job. The marketing people screwed up.

· Jose G · 20 weeks ago

@kjd "They could make up the small loss on the Volt by raising the price on the SUVs just slightly"

For electric cars to be successful, it is important for them to be profitable. Given the limited availability, I think the Volt is priced right. As they ramp up production, they should gradually lower the price. It also doesn't make sense for them to mess with another market to "make up", each market needs to be looked at individually. If they raise SUV prices, they'll sell less. Some of us EV drivers might say that's a good thing, but ultimately GM has to look at the bottom line.

· Londo Bell (not verified) · 20 weeks ago

@ Jose G,

"I think the Volt is priced right."

Unfortunately, the actual data is contradicting with your statement, and data can't lie.

"As they ramp up production, they should gradually lower the price."

Only in your wish list will this happen. In fact, you may not even want that to happen. You said it yourself - GM needs to make EV with profits. Although it isn't really making much, if any, profit on the Volt right now, what would make GM to decrease the selling price? Economics 101 tells us that manufacturer will decrease as much cost as possible, so that they will make more profit per unit sold. In fact, if possible, they will raise the selling price to make more profit. If you look at auto industry as a whole, car prices have kept on increasing and not the other way around. In fact, GM CEO himself have confirmed this in a way (increase production hopefully will decrease cost, with no mentioning of any reduction in MSRP.)

You want to see a decrease in Volt MSRP? That may be when Volt is no longer for sales...

· Brett Owen (not verified) · 20 weeks ago

Well I guess in defense of Yahoo, they've got a nice email client. It's got all the emoticons right there. Plus flickr's pretty cool with full-res downloads. Granted, they bought Flickr and haven't really touched it since they bought it. I wonder if Flickr's even been upgraded to jquery yet.

I suppose when you're a critic at a company like Yahoo, you're pretty expendable. I mean, Yahoo doesn't need to have critics when they can just rip reviews from other sides. Additionally, if a critic writes something the rest of the planet already knows, who will care. It's better to write something catchy. Then everybody will think you know something they don't.

Anyway, did anyone buy a Mitsubishi MiEv yet? Any California owner reviews? Not to say I'd recommend it with no battery heater when the Leaf has one now, but I'm curious.

· Former caddy owner (not verified) · 20 weeks ago

You can't speak to Rush-bots. Their intelligence, at first seems genuine, until you realize they all repeat the same lies throughout the USA. Much like their leader, they lack real knowledge, (facts).

When confronted by a Rush-bot who told me my car was going to cause rolling blackouts, I told him that just refining gas uses 49 billion kilowatt hours of 'lectricity', so his car was in fact a sudo-electric. (Add drilling, pumping, transporting, etc. And you have a whole lot of those "volts" being used by his car). When I told him that the juice not used for gas I don't burn will not go to the refinery, but to mhow all plug, he was phased. I could tell he wanted to run home and check with Rush for an answer.

Really, Rush makes me laugh. I mean, anyone caught with someone else's Viagra at an airport and then saying he had Bob Doles luggage has some spark of funny. I think he's laughing all the way to the bank and some day it will come to light and his army of bots will suddenly go into sleep mode. That would be cool.

I just wonder what the introduction of the BMW, Mercedes, Jaguar and Cadillac extended range vehicles will do for the Volt. I don't think it will hurt. Especially if GM makes a real basic Volt with the same range. A true commuter. I mean, I love my Volt, and I wouldn't change it because I'm retired and I dont want basic. But, If I were working, a very basic Volt would be very appealing.

· Anonymous (not verified) · 20 weeks ago

As a happy Leaf owner, I don't appreciate the Volt marketing spinning it as an electric car
with a gas charger. It takes gas, has motive batteries, it's a hybrid. The systems distinctions
between the Volt and other hybrids (e.g. Prius) not withstanding, its still a hybrid.
Just adds more confusion for non technical buyers.

· Steven (not verified) · 20 weeks ago

I was a Prius owner, now I am a Volt owner. I agree to the extent that a Volt is a limited EV/Hybrid. If I only drive my daily limited range, I'm driving an EV (my daily average is 28 miles). Drive to the next town, and I'm driving a Hybrid. Given my locale is a little secluded from the world (next town is 40 miles away), I consider this the best option for me. A Leaf is available at the same dealership as the Volt here, but it isn't selling due to its inability to reliably make it to the next town and back. Once an EV with a 150+ range becomes available, I will gladly pursue a full EV when my three year lease is up.

BTW: I dislike balloon residuals. It's a crock. That is another marketing issue that I believe Chevy messed up on. Who would buy an inflated residual vehicle at the end of the lease, not to mention letting anyone "double-dip" the $7,500 (once at the beginning of the lease from the government, and once at the end from the consumer?)

· Londo Bell (not verified) · 20 weeks ago

@ Steven,

Or when the next town has a QC installed somewhere convenience, then the current range will be good.

The balloon payment is definitely a ripoff. That could be a possible reason why Volt was selected as a vehicle with high residual value as per...I think JD Powers? 3 years later, it will be interesting to see what the market rate will be for the Volt.

· bruce (not verified) · 19 weeks ago

I would stay away from any company that gave this car an award! Worst buy I ever have made in my life. I have no agenda and wanted to save money on fuel. Brakes are the worst. Try to parallel park this and feel the herky jerky pulls while you try to be calm!!!! Service was always at least a week wait and the cramped conditions with a baby seat is an absolute joke. If you hit the HDD button at the wrong time your display will also go into a continuous loop. If someone writes a good experience with this car they are being payed to promote IMHO. I have talked to too many in the dealer waiting room to be convinced of any of these so called fans.

Still mad at losing 20 grand driving it off the lot. A MAJOR JOKE THIS CAR IS!!!!!! No wonder GE is getting them for their employees. My advice is first is do not buy this thing or even get one for free. My next pearl is to stay away from GE they must be part of the problem.

· bruce (not verified) · 19 weeks ago

KJD the typical loser.

Yeah KJD it's the marketing that is screwed up on the car.

The only bigger loser than I am in this deal is KJD. You cannot fix stupid in a guy when he says. "They could make up the small loss on the Volt by raising the price on the SUVs just slightly and the balance sheet would be the same at the end of the year."

Ok KJD, so we should charge the uninformed buyer less while charging the informed buyer who knows what he wants more because KJD said so. You're a jerk and it was people like you that I trusted in buying this POS.

At least I know what I want now and will not go buy another piece of junk on government payed reviews.

You do not speak for me or my consumer dollars that are now lost.

· Chris C. (not verified) · 19 weeks ago

I've continued to scratch my head at this Yahoo / 24-7WS article -- I'm just amazed that it got written at all. I've come to feel sorry for the writer, one Charles B. Stockdale, ("if that IS your real name", as they say) for clearly he must be in an awful position of being fed storylines like this from sponsors or over the newsroom wall from the advertising side of the house to appease sponsors or some crazy publisher. Probably gets paid beans too, and won't ever be able to afford a car as amazing as a Volt, much less a Model S. So he's got to be feeling pretty bad about his lot in life. Hang in there, man ...

· darelldd · 19 weeks ago

@Bruce -

You realize that the *real* owners of this car have given it one of the highest user-satisfaction scores ever, right? And you do realize that the "award' that you seem to be complaining about is an award for *worst* right?

· Former caddy owner (not verified) · 19 weeks ago

Bruce, you sound like a Rush-bot. However, if you're not, GM is buying back the Volts, no questions asked. Sell the car back and get off this forum. I owned Caddy's for 35 years and this car is awesome!

· Former caddy owner (not verified) · 19 weeks ago

BTW, another "loser" group named the Volt best car. Sell your car back, please! Nobody wants to hear you. Especially the real owners that named this car number 1 in satisfaction. I bet you don't own one!

http://usnews.rankingsandreviews.com/cars-trucks/rankings/Upscale-Midsiz...

· alt-e · 19 weeks ago

@Bruce - Since many areas have waiting lists at the dealer for Volts right now, this should be the perfect time to sell yours. Maybe you can make a profit.

· Former caddy owner (not verified) · 19 weeks ago

As for the difference between a Volt and a hybrid: it is electric. The generator provides power to the battery. Just as a diesel locomotive is really an electric locomotive. Their true nomenclature is diesel/electric. The diesel generator provides power to the electric motors.

Perhaps a greater distance between the generator and end use helps. Your refrigerator is not a hybrid. It is powered by a fuel burning generator, but it is electric.

I have only 180 miles on gas out of 2,200 driven. Close enough. I think Volt sales help Leaf sales and visa versa. This is a plug in forum.

Add comment

·

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
To prevent automated spam submissions leave this field empty.

All Discussions

It's Official: Ford Now Shipping Focus Electric to US Dealerships

Ford Focus Electric Article · 19 comments

Eric Loveday says:
Over the weekend, Ford Motor Company started shipping its Focus Electric to dealerships in three US states.

Washington Senate Passes Bill to Charge Electric Vehicle Owners a $100 Annual Fee

Article · 49 comments

Eric Loveday says:
If Washington state lawmakers agree, owners of electric vehicles would be charged $100 per year to make up for the lack...

First Tesla Model S Deliveries Scheduled for June 22

Tesla Model S Article · 0 comments

Eric Loveday says:
Tesla Motors officially announced that "several" paying customers will receive the first batch of Model S sedans on...

Drive Report: Electric Renault Twizy Is Cool, But Hard to Love

Article · 1 comment

Laurent J. Masson says:
The Renault Twizy has to be experienced to be understood. It's an Unidentified Driving Object which doesn't try to show...

Dump The Pump

Discussion · 0 comments

Moto_Electric says:
Dump The Pump For the seventh straight year, Americans will celebrate Dump The Pump Day. This year, the “holiday”...

Does EV Quick-Charging By the Minute Make Sense?

Nissan LEAF Article · 23 comments

Brad Berman says:
When drivers of gas-powered cars fill up at the gas station, they know they are paying a certain price for a clear and...

Plug-in Car Sales Get Off to Slow Start in 2012

Chevy Volt Article · 37 comments

Eric Loveday says:
January was not a strong month for plug-in vehicle sales in the US. Nissan reported sales of the all-electric LEAF at...

Leviton Unveils 40-Amp, 6-Hour Charger for Toyota RAV4 EV

Toyota RAV4 EV Article · 15 comments

Eric Loveday says:
Leviton engineered a 240-volt, 40 amp charger for the upcoming Toyota RAV4 EV. Leviton's powerful setup is capable of...

Nissan's Fourth Electric Vehicle to be PIVO-Inspired Urban Commuter

Article · 15 comments

Brad Berman says:
Reports suggest that Nissan's fourth electric-only automobile will be a funky high-tech PIVO-inspired urban commuter...

Most Electric Vehicles Sold Are For Commercial & Industrial Applications

Discussion · 0 comments

Moto_Electric says:
In an October 24, 2011 article, Electric Vehicles Research indicated that currently 60% of the value of the electric...