Toyota Prius Prime (Plug-in Hybrid) News

If you want up-to-the-minute updates on Toyota Prius Plug-in Hybrid news, you've come to the right place. Click on any of the latest news below and feel free to leave your comments:

By Brad Berman ·
July 05, 2010

First Video Promo of Toyota-Made Prius Plug-in Hybrid

Except for its uncertain role in helping Tesla with future electric cars, Toyota has been relatively quiet about its plans for a plug-in version of its popular Prius hybrid. The company appears to be content to sit back and let the Nissan LEAF, Chevy Volt, Mitsubishi i-MiEV sort out the first days of the plug-in vehicle market. Or maybe not. This video is the first time we're seeing anything resembling a Toyota commercial for the plug-in Prius, which promises about 13 miles of all-electric range while driving up to approximately 60 miles per hour.

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By Zaher Karp ·
June 21, 2010

First UK Plug-in Prius Trial

The first plug-in Prius trials began in London today for five private and public organizations. The 20 vehicle release will be a three-year lease collaboration with EDF Energy, who will be providing the charging infrastructure.

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By Zach McDonald ·
June 16, 2010

Portland State Contest Will Let Four Winners Spend Two Months Each With Plug-in Prius Test Vehicle

Portland State University will be offering four people the chance to drive one of 150 Toyota Prius Plug-in Hybrids that will be tested in the United States beginning this summer. The contest will be tied in with the local DaVenci Days arts festival, which will also be displaying the car until the drawing on July 17.

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By Brad Berman ·
June 05, 2010

Prius Plug-in Hybrid Arrives at Ultra-Green Portland State University

Most observers believe that plug-in cars will be very popular in certain key cities—and not so much in big swaths of the country. Portland, Ore. is very likely to be one of those plug-in hot spots. On Friday, Toyota turned over its first Prius Plug-in Hybrid to Portland State University for testing. Plug-in cars like the test Prius are "contributing to a very major societal issue that we face, how to deal with global warming with the development of alternative fuels," said Wim Wiewel, president of Portland State University.

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By Brad Berman ·
May 08, 2010

Colorado, Strasbourg Selected As Test Cities for Plug-in Prius

Toyota is deploying clusters of Prius Plug-in Hybrids so that charging stations can be installed to support the vehicle. The vehicles will be assigned to drivers for 60-day tests.

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By Brad Berman ·
May 08, 2010

Despite Caveats, Prius Plug-in Hybrid Could Be Surprise Hit

The release of the Toyota Prius Plug-in Hybrid—on schedule for 2012—puts Toyota in an awkward position: the need to leapfrog itself. “The problem is that we’re competing against ourselves,” said Bill Reinert, national manager, Advanced Technology Group at Toyota Motor Sales, speaking at the company’s Sustainable Mobility Seminar held in La Jolla, Calif. this week. “How do you offset the costs and make a cogent case for the customer, especially because the conventional Prius is so damn good?”

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By Brad Berman ·
December 15, 2009

Toyota Will Sell Prius Plug-in Hybrid in 2011

After years of taking a wait-and-see approach to plug-in hybrids, Toyota yesterday officially announced its plans to produce and market a plug-in version of the Prius in significant quantities. According to Executive Vice President Takeshi Uchiyamada, the company will sell "several tens of thousands" of plug-ins a year globally beginning in 2011.

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By Brad Berman ·
December 03, 2009

Green Highlights from 2009 LA Auto Show

The volume of announcements regarding hybrids, electric cars and other green offerings at the Los Angeles Auto Show expands every year. However, this year’s media days held few surprises for car fans following the green scene. Carmakers mostly confirmed and reiterated commitments to bring previously announced alternative vehicles to market.

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By Brad Berman ·
August 21, 2009

Exclusive: Toyota Explains Its Position on Electric Cars

It appears that every automaker in the world has caught electric car fever, save one: Toyota, the one best known for green cars. In an exclusive interview with PluginCars.com, Toyota product planners explain the company's position on electric cars.

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By Brad Berman ·
January 19, 2009

California Regulators Could Kill Plug-in Hybrid Conversions

While major carmakers have dragged their heels on delivering the next big breakthrough on fuel efficiency, the plug-in hybrid, a small group of California entrepreneurs and innovators have made it possible for consumers to convert existing hybrids into plug-in cars running mostly on electricity. Yet, later this week, the California Air Resources Board (CARB) is expected to adopt new regulations that could put many of those conversion companies out of business.

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New to EVs? Start here

  1. Seven Things To Know About Buying a Plug-In Car
    A few simple tips before you visit the dealership.
  2. Incentives for Plug-in Hybrids and Electric Cars
    Take advantage of credits and rebates to reduce EV costs.
  3. Buying Your First Home EV Charger
    You'll want a home charger. Here's how to buy the right one.