The ongoing price war between makers of plug-in cars continued this week with the announcement from Toyota that it will cut prices on its Prius Plug-in Hybrid for the 2014 model year. Essentially the same as the 2013 Prius Plug-in Hybrid—and without the garish two-tone paint job recently announced for the Japanese-market 2014 model—the new U.S. market version of the Prius plug-in gains no new visible tech or features, but is more affordable.
When Toyota unveiled its Prius Plug-in Hybrid in 2011, there was significant consternation in the plug-in car world. With only 11 miles of range, many EV advocates viewed the Plug-in Prius as not really very electric. To them, the Plug-in Prius was a car built with just enough EV range to give it access to California’s HOV lanes. But can the 11-miles electric range offered by the 2013 Prius plug-in hybrid make a difference to your gas mileage? Can you really drive the plug-in Prius like an EV? Or are you better off driving a car like the 2013 Chevrolet Volt?
In a new series of web videos released last week, Toyota highlighted the "normal"-ness of the Prius Plug-in by dropping it into the hands of four everyday people who hadn't owned a plug-in before.
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