Tesla Video: Model S Will Be Best Sedan on the Planet

By Brad Berman · January 31, 2012

In a new promotional video released today by Tesla Motors, the company confirms that it will introduce the Model S electric sedan in 2012. Moreover, Tesla executives set the highest possible level of expectation by reiterating its claim that the Model S will be, “the best sedan on the planet.”

Those are the words of Franz Von Holzhausen, the vehicle’s chief designer. He’s not saying the best electric car, but the absolute best performance sedan available to consumers.

Von Holzhausen attributes his lofty claims to the unique architecture of the Model S. “There's no car out there designed around an electric powertrain, around a battery pack in the floor, and around the motor and the gearbox between the rear wheels,” said Von Holzhausen.

George Blankenship, Tesla’s vice-president of sales and ownership experience, also is unbridled in his praise of the Model S. “We are doing what people don’t think can be done with a car,” he said. “We’re taking something that’s been done the same way for 100 years—and we’re taking it 10, 20, 30 years into the future.”

Will the Model S live up to these promises? We should know later this year.

About the author

Bradley Berman is the editor of PluginCars.com. Brad writes about alternative energy cars for The New York Times, Detroit Free Press, Reuters and other publications. He is quoted in national media outlets, such as CBS News, ABC News, CNBC, CBC, and MarketWatch. Mr. Berman is a tireless researcher of the green car market. He is the transportation editor at Home Power magazine.

Full bio · 939 posts

Comments

· NeilBlanchard · 15 weeks ago

I tend to agree. They did a fabulous job getting very good aerodynamics in a very sleek and poised looking car. The Cd is claimed to be 0.22 which beats every production car to date, save the GM EV1.

Brad, you need to include a still photo of the Tesla S for an appropriate thumbnail when link to this on Facebook, etc. ;-)

Neil

· tterbo · 15 weeks ago

I wonder how well the motor is insulated from ground shock at that spot versus a further spot? I guess there's the same concern with the MiEV and the motor right on the wheels. The energy transmission efficiency from the motor to the wheels increases greatly but so does the reverse, the wheels send the shock from the pot holes straight into the motor. Time will tell I guess.

· dgpcolorado · 15 weeks ago

Rear wheel drive? It's going to be useless in snow.

· alt-e · 15 weeks ago

@dgpcolorado - I agree with you. The only thing I would change in the Model S is to go with front wheel drive or four wheel drive. Either is much better for EVs. Performance driving people tend to prefer rear wheel drive, which is why the Model S has it, but front is better for regen braking and for the snow.

But even with that, I think this will be the greatest production sedan on the planet. By a wide margin.

Except maybe that it is actually a hatchback and not a sedan. Unless you count the trunk under the hood. Maybe it is a rearward facing sedan (could that mean that it actually has frontwheel drive and but that it drives backwards?).

I tease it, but actually it is a truely remarkable car. Very worthy of the almost 2 year waiting list that it has, despite being pricey. And I like hatchbacks better anyway.

The Model S really shows what an EV can do. And the LEAF makes EVs affordable. As we go through time battery technology will improve and get cheaper and the two will converge. That is when EVs will dominate the roads. We are all helping to make that happen.

· Red Leaf · 15 weeks ago

Good looking sedan and I hope they can pull it off. It is a tough market with a lot of competition electric or not. One miss step and it is over. Note the Volt fire issue which I think is over done but it has hurt the car perception and people have mentoned the Volt fire in relation to the Leaf. Guilty by association.
I noticed Tesla said 2012 but not what month and no quote on expected volumes or capacity.

· Mike I (not verified) · 15 weeks ago

Red Leaf: Elon Musk has been saying in interviews that he is sure they will deliver customer cars by July 2012.

· Anonymous (not verified) · 15 weeks ago

dgpcolorado,

"...Rear wheel drive? It's going to be useless in snow..."

If the Tesla Model S were a front-engine, rear-drive vehicle you would be correct. The Tesla Model S motor is mounted in the rear. What really matters when it comes to good traction on snow is the percentage of total vehicle weight that rests on the driven wheels. I once owned a rear-engine, rear-drive old school VW. I NEVER had traction problems in the snow. That VW handled snow like it had four-wheel-drive.

· jim1961 (not verified) · 15 weeks ago

Oops!. I posted anonymously be accident. That ^ post is mine.

· tterbo · 15 weeks ago

hmmm So if you peel this thing out the front wheels will go up in the air? Just like the R/C cars? My left shoulder says yes, the right shoulder says no. hehe

· Michael · 15 weeks ago

FWD??? I guess you guys weren't listening. They said they wanted to produce the best sedan in the world. Their goal is not to build a glorified Camry electric.

· Montreal EV fan (not verified) · 15 weeks ago

The only reason FWD gives more traction is because the weight of the engine at the front. In fact, under acceleration, a FWD car unloads the front wheels, reducing traction. This is due to the inertial reaction force acting through the center of gravity above the plane of the wheel/road contact. Under acceleration, as the front wheels are unloaded, the rear wheels load up correspondingly. Thus RWD gives more traction under acceleration which is the reason it is often the preferred option for performance vehicles.

In the Model S, with no front engine and a relatively heavy central battery pack, traction will be excellent at the back - and the RWD acceleration traction boost will be there as well (though less than in some cars - due to the low centre of gravity).

· Nickkk (not verified) · 15 weeks ago

alt-e,

"Maybe it is a rearward facing sedan (could that mean that it actually has frontwheel drive and but that it drives backwards?)."

It should technically be able to go as fast backwards as forwards. The only thing stopping it is software, so you could be right.

· tterbo · 15 weeks ago

Michael: Not to destroy a perfectly good post, but what's with the tail lights on the 2012 Camry? The back end of it looks like one of Conan'O'Brien's If-They-Mated skits. I'm guessing it's tail lights are a cross between a Chevy Volt and 2006-11 Civic. I'm not sure though. Do we have a graphic? :D

In defense of the Camry though, I had a 1998 LE, and it was my favorite car ever. The seats were comfortable, it had a sunroof. But then 1992 came. :(

· tterbo · 15 weeks ago

We do have a graphic, sort of:

http://www.google.com/search?q=2012+camry+tail+lights&oe=utf-8&rls=org.m...

Ok back to the Tesla... :)

· tterbo · 15 weeks ago

Oops, I mean I had a 1988 Camry. 1998 was ok too.

· Priusmaniac (not verified) · 15 weeks ago

Front wheel drive has an advantage though it self stabilize the vehicle through the traction instead of the push. This said, the Model S is indeed in my dreams, but my banker keeps waking me up.

· Stephen Taylor (not verified) · 15 weeks ago

The Tesla Roadster with rear wheel drives handles alot better in slippery conditions than any front wheel drive car I've ever owned. I expect the S to be even better.

· Red Leaf · 15 weeks ago

On traction my feeling has been that front wheel drive is most always better due to pull vs push. Front wheel drive the wheels will pull you in the direction you wish to go. In rear wheel you can push but that does not mean it will turn. However weight and the distribution is a great equalizer. But what do I know I live in TN where we have seen only one snow thus far that lasted 4 hours. Big difference from last year where I lost count on the number of snows.

· goldenfooler (not verified) · 15 weeks ago

They should do a video on the snow driving of the model S. So we can do a side by side comparison vs a FWD/RWD base car and the S.
If the tech for traction control and weight making a difference it could overcome any problems. Of course they all need the same type of tires.

· senna007 · 15 weeks ago

Red Leaf

FWD cars turn much worse than RWD cars, this is due to the grip available from the front tyres being required to both turn and power the car. The available grip can either be used to accelerate the car longitudinally (speed up or brake) or laterally (turn) or a portion of each, with RWD the rears can concentrate on accelerating while the fronts work on turning. This is made worse when accelerating through a turn as the weight transfer rearwards reduces the grip to the front wheels, hence why nearly all FWD cars understeer. With the battery being the major source of weight in the model S and not the motor, having that weight positioned between the wheels low down should give it brilliant handling as the weight transfer will provide more grip at the rear under acceleration and more grip at the front under braking. Most of the cars i have owned have been RWD and i have never had a problem even in heavy snow as long as i drive to the conditions and dont try and drive at 60mph round corners like i can in the summer, and that would be no different to if i had a FWD car.

oh and here is a funny video to explain understeer and oversteer:
http://www.youtube.com/watch?v=zoICf55jED8

· dgpcolorado · 15 weeks ago

Hmm, I drive a RWD car in snow and it is useless until I switch to 4WD. There is a reason FWD cars handle better than RWD in snow and it has less to do with weight on the drive wheels than the push/pull Red Leaf mentioned. The Model S is likely to be balanced—not rear heavy—anyway.

Believe what you will, I've been driving in snow for almost four decades.

· senna007 · 15 weeks ago

I said that the weight of the battery being between the wheels of the model S would make it better handling, and i think it will outperform both FWD and RWD ICE cars as a result. However i do agree with you that 4WD will always provide more grip especially in the snow when compared with either FWD or RWD. I was just saying that this idea that it is totally impossible to drive a RWD car as soon as there is snow is in my experience false, although some people may live in areas where there are more steep hills and snowfall is greater, in which case they may find it harder to manage with a RWD car.

· Norbert (not verified) · 15 weeks ago

While we hear that the Roadster (with RWD) does quite well in snow due to the traction control possible with the quick response of an electric motor, Tesla's upcoming Model X (which will be introduced next week) will have AWD at least as an option. Model X is built on the same platform as the Model S and they will likely share many features.

· alt-e · 15 weeks ago

@ Norbert - Yes, I think that all of the FWD and RWD advocates should be able to agree that an AWD is best. Especially for EVs and regen braking.

In addition to Tesla going in this direction for the Model X, there have been rumors of Nissan working with in the wheel motors for future models, which pretty much require AWD. Many complain about the unsprung weight of an in the wheel motor, but that depends as much on the motor type and design as anything. And there are configurations where the motor is on the other side of the spring but still more or less in the volume inhabited by the suspension system. Sometimes people get lazy and call that an in the wheel motor. I am not sure which Nissan is working on, but they do have other non-car vehicles (industrial vehicles in Japan) in production already with that second kind of configuration so they have experience with it. But the rumor is that they are working on such a thing for their next car model. This is something that we talked about earlier on this site, but this rumor that I am refering to now is amoung Nissan employees who should be in a position to know. So there may be good and exiting things coming from Nissan in the next couple years or so.

AWD is so much easier to do in an EV then in a mechanical car. And it has the regen advantage. Some may say that the regen advantage is not necessary and may quote this or that car's stated regen capability with 2 powered wheels, but if you look at what really happens in dynamic situations and not just ideal situations, AWD regen is awsome.

The more auto manufacturers get experience with EVs the more I think they will head to AWD.

· Michael · 15 weeks ago

AWD is not better than RWD for handling dynamics, and that statement is backed up by probably the most famous and skilled driver of all time, Mario Andretti. I think Mario knows what he is talking about.

I'm very excited about the Model S. I'd love to drive one. I wish they could have gotten the 300 mile range car down to $50K (would sell like nobody's business at that price point), but I know the batteries are expensive.

· alt-e · 15 weeks ago

I don't think Mario Andretti was talking about regen braking.

· Michael · 15 weeks ago

Neither am I.

· Anonymous (not verified) · 15 weeks ago

This explains what Montreal EV fan was talking about.

http://www.youtube.com/watch?v=uhGCLnAPG88

· alt-e · 15 weeks ago

@ anonoymous - Snow? What snow?

· Pipeline · 15 weeks ago

It's awesome to see this develop. Am I the only one concerned Tesla will get picked up by a major manufacturer and all we'll have are electrified Camrys in the end? If they deliver on the S, I worry the company will be an easy target and consumers will miss out on future vehicles like these.

· alt-e · 15 weeks ago

@ Pipeline - Elon Musk is a pretty stubborn guy. Most people don't realize how much that factors into how long Tesla will stay independant or how successful it can be. But if you look at other companies that have driven new industries, such as Microsoft or Apple, this is something that actually is very important. Musk isn't going this so he can sell out. Nor is he starting a rocket company because it is the easiest way to make money. There are other goals that drive him.

Another example of this: Apple with Steve Jobs compared to Apple without him compared to Apple with him again. When the person or people who run a company really understand the value of what they are doing that company both does things differently and is less likely to sell out.

· Ola Jahr (not verified) · 14 weeks ago

Hi folks, I have been driving a BMW 523 Touring with rear wheel drive and antispinn for last 14 years in Norway with A LOT of snow - best winter car I have had! I have previously been driving Audi and Passat with front wheel drive - not close to the BMW. With antispinn and close to 50/50 weight balance the Tesla S could be super on snow..

· Olmo Tomas Mezger · 13 weeks ago

Hi there, we discussed about this car on #EVChat, and yes, I think this car is amazing. I really hope it will hit the road without mayor issues later this year.

In fact, I think the Tesla Model S will become iconic. In the article you can read more about my thoughts.

Thanks for the great vid!

Olmo

· Olmo Tomas Mezger · 13 weeks ago

Sorry, here is the link for the article about how the Tesla Model S will become iconic.

sorry

Olmo

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