Chevy Volt Misinformation Is Affecting Sales

By Eric Loveday · January 24, 2012

Chevy Volt

Automotive News reports that select dealerships from New York City to California are turning down Chevy Volts due to lower sales expectations.

GM spokesperson Rob Peterson confirmed to Automotive News that Chevy Volt "ordering is down," which he says is due to a "lot of misinformation that has swirled over the past month."

Select Chevrolet dealers from New York to California are reportedly turning down Chevy Volts, a decision that Peterson claims is due to the National Highway Traffic Safety Administration's (NHTSA) now-closed investigation into Volt fires that occurred in a lab setting a few weeks after a severe side-impact collision.

As Automotive News reported, General Motors allocated "104 Volts to 14 dealerships" in New York City in December, but dealers only took delivery of 31 of the plug-in hybrids. That same group of dealers reportedly ordered "more than 90 percent of the other vehicles they were eligible to take."

Brett Hedrick, dealer principal at Hedrick's Chevrolet in Clovis, Calif., turned down all six of the Volts allocated to him in December and January. He believes that GM's allocation of six Volts to his dealership is "just crazy." Hedrick said, "We've never sold more than two in a month." The dealership sold a total of 10 Volts in 2011. Hendrick said that GM will give those Volts to other Chevy dealers, who will make the sale. GM executives believe that demand for the Volt has not been satisfied.

According to GM's Peterson, dealers are waiting for the swirling misinformation to "settle down," before stepping up sales efforts for the Chevy Volt.

About the author

Eric Loveday is an automotive enthusiast who is passionate about everything auto. He purchased a 1970 Chevelle at age 16, quickly outgrew its dated engineering and outrageous consumption of gasoline, and sold it off. Eric developed a true passion for automotive writing after graduating from the University of Michigan with a degree in print journalism. Eric spent most of his time since then ...

Full bio · 85 posts

Comments

· alt-e · 4 weeks ago

The Congressional hearings over the Volt fire safety issue may unfortunately drag this issue on for awhile because the senator who is holding these hearings is hostile to the Volt.

· ex-EV1 driver · 4 weeks ago

"Brett Hedrick, dealer principal at Hedrick's Chevrolet in Clovis, Calif., turned down all six of the Volts allocated to him in December and January. He believes that GM's allocation of six Volts to his dealership is "just crazy." Hedrick said, "We've never sold more than two in a month." The dealership sold a total of 10 Volts in 2011. Hendrick said that GM will give those Volts to other Chevy dealers, who will make the sale. GM executives believe that demand for the Volt has not been satisfied."
It would be fun to do a hidden microphone interview with this Clovis, CA dealership and see how hard they push a prospective Volt customer away from the Volt.

· nosoupforyou · 4 weeks ago

@ex-EV1 driver
I agree with Hedrick that that was a poor allocation on GM's part, but I think you made a good point. This guy could be another Mike Kelly who wants to kick and scream until GM stops making the Volt and would rather sell other cars. Why make the situation into a news headline? Why not just say 'no thank you' and move on?

· Yegor · 4 weeks ago

No wonder it affect sales! First info of Volt fire went to front pages of all news media.

Volt fire clarification never made it to front pages. Most of the people still do not know that it is a none-issue.

· Greg l (not verified) · 4 weeks ago

Huh, dealers. Who needs 'em. I'd be happy to buy my next car directly from the manufacturer. The dealer should be the customer service arm, but they wind up being more of an annoyance than a help.

· Jose G · 4 weeks ago

@Greg
So true, that might change if the dealers were actually owned by the manufacturers. Like the Tesla (or Apple) model.

· Michael · 4 weeks ago

"This guy could be another Mike Kelly who wants to kick and scream until GM stops making the Volt and would rather sell other cars."

How much longer do we have to listen to this?

· limp (not verified) · 3 weeks ago

The Volt must be selling a lot better than GM is reporting. Since early this month the inventories have been going down which would indicate they are selling very well or GM stopped making them.

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