Select Dealers Now Accepting Orders for Toyota RAV4 EV

By Eric Loveday · May 25, 2012

Toyota RAV4 EV

Select California dealerships are now accepting unofficial orders for the upcoming Toyota RAV4 EV.

Toyota of Palo Alto is but one of a handful of dealerships currently accepting pre-orders, albeit unofficially, for the upcoming Toyota RAV4 EV, according to a recent post on Green Car Reports. Though deliveries aren't scheduled to begin until late summer 2012, several dealerships in California are getting the jump on the competition by either creating a waiting list or taking deposits for the RAV4 EV. This practice is rather common when the automobile in question is a highly anticipated and much-hyped vehicle. As electric vehicle advocate and occasional PluginCars.com contributor, Chelsea Sexton, states, "What they’re doing isn’t 'official', but it’s also not uncommon."

Engineered in collaboration with Tesla, the 2012 Toyota RAV4 EV features a 41.8-kilowatt-hour lithium-ion battery pack and boast an expected real-world range of 100 miles. Pricing for the RAV4 EV is set at a rather lofty $49,800 (minus the $7,500 federal tax credit).

Toyota will only manufacture 2,600 RAV4 EVs over the course of the next three years and, with the waiting list unofficially growing in size on a daily basis, now's probably the time to call your local dealer (it's a California-only offering for now) to reserve your 2012 RAV4 EV.

About the author

Eric Loveday is an automotive enthusiast who is passionate about everything auto. He purchased a 1970 Chevelle at age 16, quickly outgrew its dated engineering and outrageous consumption of gasoline, and sold it off. Eric developed a true passion for automotive writing after graduating from the University of Michigan with a degree in print journalism. Eric spent most of his time since then ...

Full bio · 353 posts

Comments

· Max Reid (not verified) · 51 weeks ago

Dont wait, in less a year, Tesla will launch Model S with 160 mile range and it costs just 7 K more than RAV4 EV. Toyota is not committed to EVs.

· Larry, Richmond VA (not verified) · 51 weeks ago

Electric SUVs have always struck me as a little bit silly. Aren't electric cars all about efficient use of energy? But combine an electric drive with a much heavier vehicle and you've cancelled out most if not all of the increase in efficiency. There may be some businesses and other institutions who need something like this, but for the general driver, it's not much of a green choice.

· Benjamin Nead · 51 weeks ago

I tend to agree, Larry. Granted, there are those who live in rural areas with rough roads and who also might have a large family that need to be hauled around. But it's my guess that most SUVs - regardless of power source - get sold to urban dwellers who never take them off road, and are mostly driven with a single occupant inside.

The good news is that a Sports Utility Electric Vehicle (SUEV?) won't have tailpipe emissions. That's even more of a plus if it actually does make it out to the wilderness. But, unless charging can be guaranteed on a grid cleaner than the one we now have, an SUEV will require larger batteries for their less efficient format and greater amounts of electricity to do the same job than needed for a more practically sized car. Like their gas-burning cousins, SUEVs also take up more space on the roads and in parking spaces.

Most Americans love to have more car than they can really need. A couple of generations ago, it was Cadillacs and Lincolns with tail fins. Now, it appears to be kinder and gentler versions of military assault vehicles. I don't get it either. But it appears that the SUEV is going to enjoy a significant market share as our vehicles are increasingly electrified. Some things never change.

· dgpcolorado · 51 weeks ago

@Larry, Richmond VA, I don't doubt that most SUV owners and essentially all CUV owners rarely, if ever, take them off-road. However, even those of us who like EVs sometimes live in places where 4WD or AWD is useful or necessary. While 4WD can be added to a regular sedan, hatchback, or wagon, the higher ground clearance of a real SUV helps when pushing through snow, not just rock crawling off-road.

The 2WD RAV4-EV is pretty ridiculous though. Imagine what the range would be like if they put that drive train in a more aerodynamic Prius body!

· abasile · 51 weeks ago

@dgpcolorado, "The 2WD RAV4-EV is pretty ridiculous though."

I'm with you on that! There is essentially no practical value to a 2WD SUV that could not be obtained from a cheaper minivan or wagon with better mileage. An EV version of the Prius V wagon would make more sense.

That said, when I test drove a prototype RAV4 EV last November, a Toyota employee told me they would offer AWD. Now that would be nice to see; let's see if Toyota comes through on that point.

· Max Reid (not verified) · 50 weeks ago

Prius is World's #3 in Sales in 2012-Q1 behind Corolla and Focus.

http://www.bloomberg.com/news/2012-05-29/toyota-prius-escapes-niche-to-s...

· iletric (not verified) · 50 weeks ago

Off-roading in an electric SUV with 100 mile (hopefully real freeway miles) range? Ridiculous. It was the weirdest choice Toyota could make. I would jump on a Prius EV with 100-mile range anytime.

· decaffeinated (not verified) · 50 weeks ago

@iletric said: "Off-roading in an electric SUV with 100 mile (hopefully real freeway miles) range? Ridiculous. It was the weirdest choice Toyota could make."

No kidding. My wife and I so wanted Toyota to spin out a hybrid RAV4 so that we could actually buy a practical SUV with good gas mileage and take it out of an urban setting. A real missed opportunity, IMO. I suppose this will be the IT vehicle for soccer parents.... Whatever.

· SVL (not verified) · 47 weeks ago

Now if only Toyota would sell a smaller car with that same battery pack. Plug-in enabled of course. But no, they sell the plug-in Prius with a ridiculously small battery pack.

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