Chevy Volt Outsells Nissan LEAF in October

By Eric Loveday · November 01, 2011

Nissan LEAF and Chevy Volt

The Chevy Volt outsold the Nissan LEAF in October.

In the ongoing battle for plug-in vehicle supremacy, the Nissan LEAF has lost its crown to the Chevrolet Volt. US sales of the LEAF slipped in October, allowing the Volt to grab the king-of-the-hill spot for the first time since March 2011.

Sales of the Chevy Volt continue to follow an upward trend, with October 2011 sales hitting an electrifying 1,108 units. That's a marked improvement over the 723 Volts that Chevy sold in September and nearly three times the 302 Volts that General Motors reported selling in August. Year-to-date sales of the Chevy Volt now stand at a fairly impressive 5,003 units.

Across the pond, Japanese automaker Nissan reports that sales of the all-electric LEAF sunk to 849 units in the US in October 2011. That's nearly inline with the 1,031 LEAF sales in September, but quite a bit below the 1,362 LEAFs sold by Nissan in August. From the year-to-date perspective, Nissan LEAF sales now sit at 8,048 units. That's some 3,000-plus units above the Volt's YTD mark.

Nissan expects to sell approximately 20,000 LEAFs in the US by the end of 2011, compared to half that figure for General Motors plug-in hybrid Volt. It's still far too early to determine whether the LEAF of the Volt will be the overall plug-in champ, but what's significantly more important is that the electrified vehicle segment is truly starting to heat up.

About the author

Eric Loveday is an automotive enthusiast who is passionate about everything auto. He purchased a 1970 Chevelle at age 16, quickly outgrew its dated engineering and outrageous consumption of gasoline, and sold it off. Eric developed a true passion for automotive writing after graduating from the University of Michigan with a degree in print journalism. Eric spent most of his time since then ...

Full bio · 147 posts

Comments

· @bobbleheadguru (not verified) · 28 weeks ago

Mr. Loveday, you did an excellent job. It is not easy to take stats like these and make meaning out of them in a unbiased way.

Contrast that with the Eeyores out there with their "sales failure" articles already published today.

· Anonymous (not verified) · 28 weeks ago

Well, as many have said, one really shouldn't compare the 2 vehicles, since Volt is a plug-in hybrid and LEAF is an EV. Thus, I don't believe that it's relevant to say "whether the LEAF OR [not "of"] the Volt will be the overall plug-in champ."

Having said that, I wonder if the 20000 figures is still an up-to-date # to be used? I've seen many articles using 12000 as a sales target for the LEAF. Still hard to achieve (that means 2000 vehicles / month).

With the slower momentum at end of year (economy, holiday season, and 2012 roll out now), Nissan maybe looking @ less than 1000 vehicles/month, unless the 2012 roll out nationwide does change everything.

Volt, OTOH, won't be able to match that 10000 sales target at all. Not Even Close. Supporters have been using the factory stoppage as an excuse, but that was July/Aug. With production at max output based on resource allocated, 1100 vehicle is extremely disappointing. TO reach that goal, Chevy has to sell 2500 vehicles per month. I haven't seen a $40K+ vehicle (MSRP) hitting that sales # for a LONG time.

The bright side is that there are still people buying. I just hope that this sales momentum isn't limited to the W. Coast and a few East Coast cities only.

· Anonymous (not verified) · 28 weeks ago

Enjoyed the article. I think more recently Nissan has been saying "just over 10,000" for 2011 -- which sounds about right since there are only two more months left in the year. I am guessing that the Volt is going to have much higher numbers for November -- since they are rolled out nationwide and are producing in much higher numbers now.

· Francois B. (not verified) · 28 weeks ago

I live on Montreal's south shore, in Quebec, Canada. We (my wife and I) just ordered a 2012 Chevrolet Volt at the Vision Chevrolet dealer near our home.

The ordering process is smooth, but the dealer informed us that our car will not be delivered to us before around may-june 2012. That makes it 7-8 months from now.

This makes me believe that the manufacturing/supply cannot actually match the demand for those cars, and thus this can make a bias for the sales figures. (Would volts be more sold if there were more available?) I can't confirm more than that, but my humble opinion is that GM would be able to sell more Volts if they were more available.

· Anonymous (not verified) · 28 weeks ago

Yes, but it's still almost impossible to buy either of these cars. There are waiting lists. Is it even possible to draw any conclusions whatsoever when the supply limitations are controlling sales, rather than consumer demand?

· Anonymous (not verified) · 28 weeks ago

@ Francis B.,

Take a look at this fresh off the press article from Detroit (usually they are quite domestics biased), and it will answer your question about manufacturing / supply. In short, the answer is no, it's not a problem in manufacturing. (It really has to do with roll-out, dealer training, parts availability, safety certifications, etc.)

http://www.detnews.com/article/20111101/AUTO01/111010508/1361/Chevy-Volt...

2 tidbits from the article:

Specific to the Volt, GM has indirectly admitted that there is excess supply of the Volt currently @ the dealership level.

"GM has a 72-day supply of the Volt, but GM predicts it will come down as it boosts the number of dealers that sell the vehicle."

In addition, Nissan has conceded officially that it won't meet its 10000 vehicle target by EOY (but in 1st week of 2012). This was down from the 12000 est in the middle of year. More significantly, I'm not sure how GM can insist on a 10000 target at this point.

· Smidge204 · 28 weeks ago

FYI if you call the Volt a "plug-in hybrid" in front of a GM employee - especially someone from marketing or sales - you're at risk of getting throttled! Apparently they HATE the term and want to push "Extended Range Electric Vehicle" instead, because the word "Hybrid" is too strongly associated with the Prius.

@Francois B. As of a few months ago (August?) there were Volts sitting in dealer lots without buyers. I'm note sure sales have ramped up enough to change that, so I wonder if the delay may have more to do with you being in Canada than any actual supply problems.

Leaf sales are all still reservation based as far as I know. Except for "orphans" I'm not aware of anyone yet walking into a Nissan dealership and buying a Leaf off the lot.

· ex-EV1 driver · 28 weeks ago

This is a ridiculous article. Sales don't matter at all as one of the many anonymouses pointed out when there is almost no supply.
The only thing that matters at this point in the life is: how long are vehicles sitting on the lots after being delivered to dealers?
If GM makes 2 Volts in a month and they both get bought within 1 day of arriving on the lot, that is outstanding news. However, a detractor will stand up and say that "GM was only able to sell 2 Volts last month", similar to how they used to say that GM was only able to sell 1000 EV1s ever. They only make 1000 EV1s so it wasn't very likely that they could sell more. Actually, they never sold any EV1s since they would only lease them.
Again, this is an irrelevant, useless article. I was impressed with Eric's other articles and was hoping to see more good things from him, not junk like this.

· Anonymous (not verified) · 28 weeks ago

I am skeptical of the "72-day supply" claimed in the detnews article linked above. There is a Chevy dealership very near my house. I have watched 10 Volts get sold there in the last 3 weeks. Each Volt was available for 2-4 days or so before being sold. There are none there now - they're waiting for more. It is hard for me to believe that *any* Volt anywhere has waited for 72 days. Maybe it is actually a 7.2 day supply?

· Yegor · 28 weeks ago

There were only 884 Volts in stock in September:
"Alan Beaty, vice president of sales and service for Chevrolet, said dealers have 2,000 demonstrators and 884 in stock in the 34 states where the Volt is sold. He added that the most traded vehicle for the Volt is the Toyota Prius.”Supply will still be tight on the Volt for a few months,” he said in a conference call. “We’re positioning it for 2012 when sales will be national.”
http://www.autoobserver.com/2011/10/september-auto-sales-defy-economic-h...

And GM produced only 2,228 Volts in October (some of are probably for Demo too):
http://media.gm.com/content/Pages/news/us/en/2011/Nov/gmsales/_jcr_conte...

· Anonymous (not verified) · 28 weeks ago

@yegor -- good info. thank you! If GM produced 2,228 in October -- then hopefully pretty soon their sales will be around that number also once the pipeline is filled up.

· Francois B. (not verified) · 28 weeks ago

I just read over the detnews article, and as one anonymous poster said, i must admit that I, too am very skeptical about the 72 day supply.

To have a little data to support my skepticism, I used the www.gm.ca website, choose the chevy volt, and selected the Build and Price, feed my postal code - J4X1K4, and selected search inventory.

As of 15:55 there is 13 volts in inventory listed in the website, in a bunch of the grand Montreal region dealers. I called a few of the list, and althrough those cars show up on the website they are already sold.
So, the 72 days inventory figure stated in the article is vastly uncorrelated to the inventory here in Canada.

I think the situation here in Canada is that there is a limited availability of Volts as most of those nice cars are reserved for the domestic american market. (lucky guys!).

· Yegor · 28 weeks ago

I think that both statements "72-day supply" and "2-4 days sitting on the lots" are true.

I think the initial market now got satisfied and in it there could be "72-day supply". But right now GM started to make Volt available in more dealerships Nation wide and in new areas Volts sold in 2-4 days.

Initial market was something like 10 states and the sales were around 500 per month. I think that we can expect sales of 2,000-5,000 per month when Volt is available nation wide.

Make a note that GM is waiting with wide Volt advertising until begging of 2012 when Volt will be available nation wide.

Let us hope for 5,000 per months sales numbers in early 2012.

· Anonymous (not verified) · 28 weeks ago

In this day & age, when almost anyone can say anything on the net, wrong info (or mistake) can surely happen. However, Detroit News is an official news media, and it is quoting directly from GM through interviews. Thus, the 72 days figure is correct unless detnews changes it, or someone points to another official report that contradicts it otherwise.

Thus, you've utterly no ground to stand on when trying to challenge that number with some numbers you make up yourself.

A survey of 1 dealership is, by all means, a totally inaccurate method of formulating statistics. The number that detnews has quoted is based on ALL THE GM dealerships in the US (those that are authorized to sell Volt). Here's an example - let's say this particular Walgreens (drug store, nationwide), located at a tourist attraction area, sells a lot of souvenirs and t-shirts. These items have a turn-over rate of just 3 days. Do you see your neighbor drug stores stock up on souvenirs and t-shirts? And do you believe that, by citing the success of this Walgreen's t-shirt and souvenirs sales, that there is a huge market for t-shirts & souvenirs everywhere in the nation, and that every Walgreens must carry a lot of t-shirts and souvenirs?

· ex-EV1 driver · 28 weeks ago

Regarding 72 days figures: I know that initially, some Chevy dealers in the LA area were trying to get a 20,000 markup on the Volt. There could still be some that are sitting on them in hopes of getting a fat markup. I assume these would count against the 72 day figures.

· ex-EV1 driver · 28 weeks ago

Regarding 72 days figures: I know that initially, some Chevy dealers in the LA area were trying to get a $20,000 markup on the Volt. There could still be some that are sitting on them in hopes of getting a fat markup. I assume these would count against the 72 day figures.

· Yegor · 28 weeks ago

"The plug-in hybrid Volt, which had its best month ever, moving off the lot in 18 days. More than 1,100 Volts were sold in October, the first month Volt sales hit the 1,000-unit mark. The company said it now has 2,200 dealers selling the Volt, a total that will rise to 2,600 dealers in all 50 states by year-end."
http://www.autoobserver.com/2011/11/october-auto-sales-settle-into-comfy...

· EVNow · 28 weeks ago

"Nissan expects to sell approximately 20,000 LEAFs in the US by the end of 2011"

No. Nissan expects to sell only 10K - post Tsunami.

· Anonymous (not verified) · 28 weeks ago

Here's an article that explains "day supply."

http://www.thedetroitbureau.com/2009/05/looking-at-gms-critical-days-sup...

It refers to dealer inventory. It's not the same as "moving off the lot in 18 days." In either way, it means there are more supplies than demands (excess inventory).

Now wasn't there a wager between Yegor & EV Now in another thread (GM Volt demand thread)? It seems that, as per Yegor's prior response, there is a demand problem. I think that you, Yegor, need to be the man and concede that there is a problem. Moreover, it's kinda not telling the whole story when Yegor pointed out 2288 Volts made in Oct. There were already 2000+ vehicles made in Sep, and another 2000+ in Aug. Hence, there are actually close to (or even more than) 6000 Volts available...supposedly. And from what I've seen in various forums, these are NOT still in the truck or pipeline, but should have reached the retail level at this point.

Where are these 6000+ (or close to) vehicles? Interesting to see if GM is going to say where they are, if it does say something at all...

I want EVs to succeed, but I just hate all these marketing games that car companies are playing. If the sales of vehicles is in trouble, spell it out, and we can all try to suggestion resolution. If car companies pretend that there is no problem, and "fanboys" are following that exact mentality, then no one can come out with any resolution in time when the last minute comes, and then, bloom, it's all about cancellation/no market/etc. again.

· Anonymous (not verified) · 28 weeks ago

Here's another article by Eric (same author as this post) from a while back. It's old, but excellent for reference on 2 issues:

http://green.autoblog.com/2011/08/22/chevy-volt-supply-rises-to-22-days-...

(1) The Unofficial day supply in Aug was 22 days. As per Ward's Auto, that translate to 226 vehicles available for sale. Now the "official" day supply is 72 days. That translates to way more than 226 vehicles available in the inventory.

(2) Back then, Chris Perry was citing (officially) 48 hrs on dealer lots. If what Yegor is citing from Edmunds is accurate, i.e. 18 days on dealer lots - that's also a big jump in terms of supply.

I'm bringing this out not as a hater, but I want the GM fans to realize that THERE IS A PROBLEM, whether you like it or not. Don't wait until the last minute or the next thing you'll hear is "it's canceled."

Expecting 2000-5000 sales per month on a 4 seater, $40K + vehicle is just a fairy dream. No hybrid other than Prius have sold more than that number, plus there will be more green vehicles available (iMeV, Focus EV, Coda, etc.) by then. The "green" pie is only this big, you know?

· EVNow · 28 weeks ago

You can get actual production info here -> http://investor.gm.com/sales-production/

GM has produced 10,896 Volts - of which 7,627 are MY12 in the last 3 months. 2,100 Volts have been sold in the last 3 months. Even if all Oct production (2,228) is in transit - that still leaves 3,300 unexplained Volts.

This is what GM president told Alysha Webb.

http://www.plugincars.com/gm-president-demand-chevy-volt-still-unknown-1...

----
GM delivered 700 Volts last month—its best month yet, said Reuss. "So our availability of the Volt this month will be close to 4,000 units," he said.
----

My theory is that Volt is badly distributed. The allocation is done according to other Chevy sales - and as you can imagine places where Chevys normally sell are not the places where Volt may sell well.

· GSP (not verified) · 28 weeks ago

Some of those unexplained Volts were likely shipped overseas.

GM is starting to fill the pipeline to dealers, so production will have to be greater than the units available for sale until the pipe gets full. Also don't forget the 2000+ US dealers must have a demo unit as well.

GSP

· Anonymous (not verified) · 28 weeks ago

@ GSP,

Those are US numbers. Not for overseas.

· EVNow · 28 weeks ago

@GSP

If GM's pipeline is bigger than their sales, they need to examine their practices (and their heads too).

· Anonymous (not verified) · 28 weeks ago

I rather look at this from another angle.

GM supposedly came out with a revolutionary car. An electric car with gas extender. Most will say it's just a hybrid with a bigger battery. But regardless, the marketing sold the world that it was something totally new.

Here is what GM has going for itself. It had a monopoly on such a car. There is nothing else like it. Instead of taking advantage of this before other manufacturers catch up (Plug-in Prius coming out next year), all it can sell is 5000 over 11 months. Sure the plant was down for 2 months, but still?? Kinda sad numbers considering car buyers had no choice in "electric car" that gave over 300 miles.

Once competition catches up with similar cars at cheaper prices, how will Chevy Volt hold out? At 5000 sales under a monopoly market, I am sure it would be much less on a competitive market.

I personally think GM missed a golden opportunity. Time will tell.

· theflew (not verified) · 28 weeks ago

@Anonymous

They are US production numbers, that doesn't mean they aren't being shipped to Canada and Europe (Volt/Ampera). The sales numbers are only for the US. You would have to look at GM Canada and GM/Opel in Europe sells to get the complete picture of Volts/Ampera sold versus built. This is no different than the Leaf where they are built in Japan and sold in Japan, US, etc...

· EVNow · 28 weeks ago

@theflew (not verified) · "They are US production numbers, that doesn't mean they aren't being shipped to Canada and Europe (Volt/Ampera)."

I don't think they are selling thousands outside US yet. A couple of hundred, may be.

· Anonymous (not verified) · 28 weeks ago

@theflew (not verified),

The fact sheet CLEARLY states "Volt" - so it is for the Volt, unless there is official GM documentation that states Volt production # is a combo for Chevrolet Volt & Opel Ampera. Otherwise, everyone needs to treat it as Volt production #. Open Ampera production # is 0 (or so low that it isn't reportable) at this point, based on the fact sheet. There's utterly no point in arguing about that.

Like it or not, that's how data and statistics work. You can twist it however you want, but the fact remains the same.

· dgpcolorado · 28 weeks ago

I thought GM was shipping a lot of Volts to dealers for use as demos. That could explain the discrepancy in production numbers. My impression is that the Volt is intended as a "halo" car to draw traffic into dealerships.

It seems way too early to be saying that the Volt isn't selling well or anything like that. Just as with the LEAF, a $40K car is going to have a limited market and is competing against luxury nameplates. Nevertheless, current Volt drivers seem to be really pleased with the car.

· Francois B. (not verified) · 28 weeks ago

I can't find the GM Canada detailed production and sales/deliveries statistics as compared to the US one: http://investor.gm.com/sales-production/

Anybody could point to the equivalent (to U.S.) Canadian figures?
On the GM Canada website, there is only a vague keyfacts figure released.

That would help to figure out what are the numbers for the 3300 Volts that are unclear/unexplained, as EV Now wrote in a previous post on this thread.

Thanks!

· jim1961 (not verified) · 28 weeks ago

About a month ago a read an article about the availability of the Volt in the US of A. According to this article from another website GM said the Volt would be available in all 50 states starting in November. Today is November 2nd.

· jim1961 (not verified) · 28 weeks ago

(continued from my previous comment) How is it possible for Volts to be sitting on dealer lots for 72 days when they have only been available for TWO days? Someone is doing some serious misrepresentation of the facts or perhaps some journalist just got back from a trip in a time machine.

· EVNow · 28 weeks ago

@Francois B. (not verified) "Anybody could point to the equivalent (to U.S.) Canadian figures?"

Well - Volt production is only in US. So no Volts are produced in Canada.

GM hasn't announced Volt sales in Canada ... but, as I said, it is not going to be in thousands.

· Anonymous (not verified) · 28 weeks ago

@jim1961,

72 days supply doesn't mean sitting on dealers lot for 2 days (then signed title to prospective owner). There is a link on what that means. In addition, it's a # based on the average of 2220 Chevy Volt dealers, not 1 dealer. Some may have just been off the production line and sold it a few hours after it has been loaded off the delivery truck at the dealers, some may have been produced earlier in the year and sitting in the dealer's lots for a long time (several months). Nevertheless, the average rate is 72 days supply.

It's not that bad as a number. Manufacturers try to have it @ 65-68 days supply. But one thing for sure what this means - there are Volts available, a lot of them. Whoever wants to buy one, can get one.

The flip side is that, if you want one with specific configuration, or if you want one with a discount, or even a 0 markup, that's something outside of the "days supply" statistics.

· jim1961 (not verified) · 28 weeks ago

I frequently read the GM-Volt blog. I've heard dozens of stories of people ordering a Volt and having to wait. Many are still waiting anxiously. Many people have traveled to different states to get their Volt. As far as I can tell the 72 day supply is pure BS If you want to believe everything Neil Cavuto says that's your right.

· Anonymous (not verified) · 28 weeks ago

@jim1961,

" As far as I can tell the 72 day supply is pure BS If you want to believe everything Neil Cavuto says that's your right."

The 72 day supply is from GM VP of Sales, Don Johnson, quoted by Detroit News, not Fox/Neil Cavuto. Are you referring this to GM BS?

"Waiting list" refers to special orders due to specific configuration & price. That doesn't mean Volt's not available. It's very common in the European brands. A few years ago, I even had to wait 4 months to get my vehicle because of special order; the dealership had 6 of the same model (not model level) available immediately.

· Yegor · 28 weeks ago

For Volt there are still distribution issues:
"For instance, Peterson said one dealership in Minneapolis has 21 Volt orders pending, and its allocation was three Volts."
"Peterson said the next step is a “market-driven delivery process,” whereby customers who want Volts in regional markets are not left waiting as they are known to be now."
“Our goal is to produce 10,000 (for 2011) and our expectation is that there is enough demand out there for those 10,000 units,” he said.

http://gm-volt.com/2011/11/02/volt-has-best-sales-month-to-date/

· Yegor · 28 weeks ago

Also from the above article:
"Peterson said Chevrolet dealers have a total of around 1,800 Volts in inventory, and 2,300 dealer demos have been placed, with 300 more demos to go this year."

· Anonymous (not verified) · 28 weeks ago

@ Yegor,

Ah, so there is no supply issue at this point. Which means that there has to be a demand problem now to account for the inability to sell those 3000+ units that are available to the public, but not as part of the special order / waiting list.

You know, I would have respect you more if you stand by your words through your argument with EV Now, and not by bringing up a new term to try to side step the issue.

· EVNow · 28 weeks ago

@Yegor · "Peterson said Chevrolet dealers have a total of around 1,800 Volts in inventory, and 2,300 dealer demos have been placed, with 300 more demos to go this year."

Statik says in gm-volt that the above comment by Peterson is spin.

"Little bit of spin here.

Early in the year, low sales were accounted for because of ‘dealer allocation of demos’, which where then put into lockdown for 6 months to the end of the model year. Those cars, while demos, are now for sale.

(Also, as a random bit of useless information, GM actually has over 2,400 units as demos at the moment…as per the conference call yesterday with Don Johnson (VP of U.S. Sales Operations)"

· Yegor · 28 weeks ago

It was somebody else who had an argument with EV Now.

I do not know what is going on - I am trying to figure it out :)

· Yegor · 28 weeks ago

General Motors CEO Dan Akerson says he still expects the company will sell 45,000 extended range Chevrolet Volts in 2012 in the United States.
The company plans to build 60,000 Volts in 2012 - exporting 15,000 them, Akerson said. "We are ramping production so we can hit a number on the order of 45,000 for next year," he told CNBC today.

http://detnews.com/article/20111103/AUTO01/111030429/1148/rss25

· Francois B. (not verified) · 24 weeks ago

The sales statistics are about to come up in 4 days for the sales of november.
GM did authorize dealers to sell their demo volts and I would take to guess to say that it did boost the sales numbers of the Volt for the month.

If it effectively does, this will show that the Volt is in a too short availability for the market, thus sales number could go higher with a bigger production.

The result friday!

Francois

· Francois B. (not verified) · 24 weeks ago

Well the Volt deliveries and production number has just been released:
Deliveries are a little up from the october number (1108) to 1139 in november.
The Hamtrack production plant also increased production to 2039 units in november.

With the transit time in between, we should see an increase in deliveries follow.

That's positive news!
Anybody has the sales figures of the Leaf?

Francois

· Londo Bell (not verified) · 24 weeks ago

"That's positive news!"

Yeah, if you spin it THAT way.

There has never been any production constraint issue since July/Aug. THe # is definitely disappointing, because there're additional Volt (Demo) for sales in month of Nov.

Clock is starting to tick on the Volt, if it doesn't do any better...

· Londo Bell (not verified) · 24 weeks ago

Even "MORE" positive news,

GM is buying back Volts from customers! Reported by AP.

· ex-EV1 driver · 24 weeks ago

"GM is buying back Volts from customers! Reported by AP."
Silly GM, you can't get them all back to crush them this time. While a noble effort at spreading FUD, why are you bothering? The intelligent folks won't be giving up their cars and they will prove themselves despite your efforts to scare away customers.

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