New Research Says Electric Car Driving Range is Mostly Psychological

By Brad Berman · August 30, 2011

emobility research team

The emobility research team at the Chemnitz University of Technology. The "Cognitive and Engineering Psychology" group is headed by Prof. Dr. Josef F. Krems.

How far does an electric car go on a charge? The answer is determined more by perception than the vehicle’s battery capacity, according to a new study by a team of German researchers. In a paper to be published next month, “Experiencing Range in an Electric Vehicle: Understanding Psychological Barriers,” the team of psychologists from Chemnitz University of Technology reports on a six-month field study with 40 drivers of the MINI E all-electric car.

“As far as I know this paper is one of the first that aims at a systematic understanding of the psychology of range experience, including stress-related personality traits, coping skills, and the ability to deal with ambiguous range,” said Thomas Franke, the paper’s lead author.

Drivers based in Berlin were interviewed prior to starting to drive the EV, again after three months of driving, and then after six months. I spoke with Franke about the research and its implications for adoption of electric vehicles.

Check out this excerpt from our discussion. Submit your questions for Franke in the comments below, and I’ll do my best to get him to respond.

Brad Berman: In your paper, you introduce the idea of “comfortable range,” as perhaps more important than the technical range. Please explain “comfortable range.”

Thomas Franke: Each user has a certain comfort zone when dealing with range. How close does the car get to empty before you usually recharge? If someone buys an EV that promises 100 miles, and spends a certain relatively high price, you wouldn’t think that 20 percent of the range capacity would go unused. But this is exactly what happens.

From our field study data on how users deal with and experience range, we have derived the rough estimation that users will only utilize about 80 percent of their available range—meaning the range that is displayed when the car is fully charged.

We have termed the variable behind this phenomenon as "comfortable range," meaning the share of the range resources that a user is comfortable to utilize. In other words, it’s the longest trip distance or the lowest level of charge still experienced as comfortable.

Do you believe that range is ultimately subjective, determined by the driver’s level of tolerance to uncertainty?

Available range can also be defined objectively with standard driving cycles, just like with internal combustion vehicles. Yet, there are many influencing factors. Each user will get a different range figure displayed on a daily basis. We call this performant range—a distance determined, for example, by whether or not he frequently likes to enjoy the sporty driving experience of his EV. Other users are interested in maximizing range, and develop an understanding of the dynamics of depleting and recharging a battery. We call this range level competent range.

The knowledge of what you can achieve on a daily basis and as a maximum value is your baseline. From there, you can modify your driving and trip-taking based on your willingness to deal with uncertain, potentially stressful, and demanding situations.

So, yes, I believe that range is heavily dependent on the subject behind the wheel and in front of the plug. This becomes visible in the sizeable variation in comfortable range values that we observed.

What are some of the ways that electric car drivers respond to the uncertainty? Here, I’m thinking of your concept of “stress-buffers.”

The experience of stressful range situations—often called range anxiety in its most extreme form—was not common among the EV drivers in our field study. Instead, we found that users simply avoided uncomfortable range situations by limiting their trips or topping up their batteries even when it wasn’t necessary.

How often did electric car drivers choose not to make a trip because of range limitations?

Users estimated that they could do 93 percent of their usual trips with the EV—if discounting problems with limited cargo/passenger space in the MINI E. We are currently working on combining data from one-week travel diaries of nearly 100 EV users to get a more precise picture of trips where the range of the EV was subjectively perceived as a usage-barrier.

How important was it that Berlin has 50 public EV chargers? Would the results be much different for a non-urban environment, or one without public charging opportunities?

From our experience, these public chargers really have some psychological value. Although nearly half of the users never used a charging station and nearly 90 percent of the users only used public chargers between 0 and 10 times within the 6 months—two-thirds of the users still considered it as essential to have them in an electric mobility system. So it might be that comfortable range would even have been lower in the study without these public chargers.

Concerning urban versus non-urban, of course, users would tell you that it is especially unpleasant if you are somewhere on a country road during the night with a low battery, but on the other hand, traffic conditions might be more predictable if you drive in a non-urban environment. This is worth further study.

How did drivers adapt their behavior or change their attitude over six months of driving an electric car?

People liked driving an electric car in the beginning, and by the end, they liked it even more. That is the very basic finding that we repeatedly obtained in three subsequent field studies where users had the chance to gain experience over several months. My colleague Franziska Bühler has published more about the dynamics of growing acceptance over time.

And my colleague Peter Cocron published a conference paper this year where he contrasted expectations and experiences concerning the low noise level issues. Before driving the EV, drivers reported that they expected substantial problems due to the lack of noise. But over time, drivers get a more balanced view concerning the risk associated with low noise as they experience very few critical incidents.

For range, one area for further analysis will be to look more closely at the learning process of adapting to certain range levels over time.

In the end, only 7 out of your 36 users said they were not satisfied with range, and on average users reported just one single range-related stressful situation per month. So, is range really a minor problem only for a small subset of drivers?

Indeed, this is perhaps the most important message of the paper: Electric mobility works in its present stage of development. Users could integrate an electric vehicle in their mobile lifestyle. Ninety percent of the users agreed that the range offered by the EV was sufficient for everyday use.

But there are real price issues when it comes to building and selling electric cars with various amounts of driving range, so every kilowatt-hour counts. So the issue of range cannot yet be dismissed. The mission of the paper is to broaden the focus in research activities from solely improving battery performance to possibly more cost-effective and tailor-made psychological interventions, such as improving users' awareness and understanding of range.

For more information, see the project website for the research.

About the author

Bradley Berman is the editor of PluginCars.com. Brad writes about alternative energy cars for The New York Times, Detroit Free Press, Reuters and other publications. He is quoted in national media outlets, such as CBS News, ABC News, CNBC, CBC, and MarketWatch. Mr. Berman is a tireless researcher of the green car market. He is the transportation editor at Home Power magazine.

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Comments

· Anonymous (not verified) · 37 weeks ago

I would think it rather obvious that people get less comfortable when their mode of transportation No matter what its motive power source is nearing its capacity. I particularly like how they phrase the obvious...."The knowledge of what you can achieve on a daily basis and as a maximum value is your baseline. From there, you can modify your driving and trip-taking based on your willingness to deal with uncertain, potentially stressful, and demanding situations." This is science speak for running out of battery in a potentally life threatening situation, be it on a busy highway, or in a sketchy neighborood on a dark night.... This can have a significant effect on your concept of comfortable range, and possibly your life expectancy.
This whole study basically said.... People in electric cars are just like people in gas and diesel vehicles, they own one cause the dont like walking. but with a gas or diesel, a gas can will get you out of a tight spot rather quickly......Hope you got a really long extension cord if you have been exploring your "performant range"

Wow, electric drivers don't like running out of juice just like gas drivers... amazing...

· Anonymous (not verified) · 37 weeks ago

"If someone buys an EV that promises 100 miles, and spends a certain relatively high price, you wouldn’t think that 20 percent of the range capacity would go unused. But this is exactly what happens."

Most gas car owners fill up at or before 1/4 of a tank. EV is no different there.

· Thomas Franke (not verified) · 37 weeks ago

Of course we also looked into users' comfortable range in internal combustion cars. The preliminary estimate here is that people are comfortable with utilizing about 90% of their available range. Still, even if the numbers were perfectly the same for EV vs. ICE - as you say - in ICEs you have a dense net of fast refueling opportunities and can easily carry some substantial "extra-miles" with you.

The most relevant conclusion from the paper in terms of comfortable range is not that it is there but that there are substantial differences between users (for a quarter of the drivers comfortable range even drops below two thirds of available range). And these difference seem to be related to psychological variables that we also know to be relevant for success in dealing with stress in other situations. So finally the message is: you can do something about it. And I think in EVs you should do something about it to aid broad adoption and efficient use.

· KeiJidosha · 37 weeks ago

As the pack runs down in the MINI E, the acceleration response starts to fade, slightly, but perceptibly. In an ICE, performance is stable till the engine coughs/quits. In the MINI E the pedal begins to soften below 30% SOC. How does that tangible reminder of range limitation effect range expectations?

· Brian (not verified) · 37 weeks ago

@KeiJidosha - that's an interesting fact. I wonder if BMW intended for that to happen (to conserve / stretch those final kWhs) or if it's a matter of battery chemistry. I happen to have a Torqeedo electric outboard on my boat, and have noticed a similar behavior. I can say that for me, it definitely has a psychological effect. When that happens, I always start to look for ways to conserve that last little bit rather than risk running out of charge out on the lake...

· Laurent J. Masson · 37 weeks ago

I fully agree with the idea of "comfortable range". On my old EV, which I don't drive anymore, I had set the limit at 50 km, and from my experience with the Nissan Leaf, I would set the limit at 80 km (50 mile). It's not much but I want feel comfortable.

The idea of unused range or whatever is everywhere in the 21st century. Just look at the leftovers in any restaurant.

· abasile · 37 weeks ago

"Comfortable range" is not necessarily a fixed number. For instance, if we've just finished a longer drive and have relatively little charge left, we'll still be comfortable jumping right back in the car for a short drive to do an errand. Or, if we have a longer drive to do and charging is available en route, then we are more apt to use the EV, even if we don't end up needing to charge en route. This is actually one of the stronger arguments in favor of public charging infrastructure; it provides a safety blanket so that we can feel comfortable utilizing more of the car's range.

· Brad Berman · 37 weeks ago

I also give a thumbs-up to the concept of "comfortable range." The first question that I get when driving my LEAF around town, is "How far does it go?" Of course, you can keep it really simple and just say "about 90 to 100 miles." But the term "comfortable range" will come in handy if the EV newbie wants more info.

I also think it will help EV owners slowly push the limits of what is comfortable over time. At first, it might be to keep 20% reserve, but when you see that a certain level, the comfort zone can be pushed to 10% or further. Thomas is right that it's highly possible to build more awareness, and thereby extend practical range.

· Samie (not verified) · 37 weeks ago

Look "comfortable range" is merely ones utility or say personal preference. I'm a bit skeptical of psychologists rating range without an economic value associated with the study. Yes economics is part psychological but at least there is a monetary value placed on uncertainty or convenience of range. This is were this study misses the boat so to speak. The convenience factor is critical in the future of EVs. Why would someone worry about range on a continuous bases if say there was 500 miles a charge and you could charge up the battery in less than 10 minutes? There is real value in convenience and not so much in "comfortable range". EV's need to converge onto the benefits that ICE vehicles provides in convenience, if the true goal is to get people to move away from petroleum.

· Craig Morton (not verified) · 37 weeks ago

Thanks for this great bit of research that will add value to our understanding of how consumers make sense of EVs and incorporate them into their lives.

One of the issues I Have when discussing the technical capabilities of EVs is that aiming at "sufficient" values is not enough. In a market as competitive as the automotive industry a "sufficient" car won't sell, it has to be desirable.

Overall though I'm very happy with what I've read here and look forward to seeing the results in detail in your paper.

· Dave K. (not verified) · 37 weeks ago

I would add another observation, I think most people overestimate their daily driving needs, I was personally suprised when I started reseting my odometer every day! I would have thought that driving 100 miles/day was common, but not so. I actually exceed 100 miles/day about once/year, other than road trips. This is also what I have found in others, most people actually drive about 2/3 as far as they think.

· Olmo Tomas Mezger · 37 weeks ago

Hi Brad,

I agree with this research. In my opinion, there is 2 types of range anxiety:
1) technical
2) psychological

with technical I mean that you just can't drive 200 miles with a EV that can drive only 100 miles. Or if you drive 100 miles on a car with 100 miles range, you just can drive at full speed with AC on. That's it. For people to find out how this works, we have developed a iPhone App called iEV.

the second part is also very important, and I think to have knowledge of the range (for example through iEV or experience) will minimize the psychological part.

Thanks

olmo

· EvDriver (not verified) · 37 weeks ago

If your car gets 50mpg and I put two gallons in your gas tank you have 100 mile range, right? but when you get near that 100 mile mark your gasoline car could just sputter and die in the middle of traffic, right?
But will that EVER happen with an electric car? No! why not? first your battery meter will start flashing at you, then your speed will be reduced and in that state you might still reach 110 miles before your EV shuts down.
So what car would you choose at this point? the one that might just leave you stranded in the center lane of the highway that you have to push off the road, or the electric car?

· Jiminy · 2 weeks ago

I have the opposite of range anxiety--underutilization anxiety. I am constantly trying to find ways to maximize the amount of miles we put on the Leaf between my partner and I. I am not normally a scheduler type person but I am always thinking on how to split our usage so whoever is gonna drive the most will drive the Leaf.

· Ken C. · 2 weeks ago

(Hey, I clicked the link to the report and it wasn't a valid, and you need access privileges to the link which it redirected me to.)
There is seasonality in that comfortable range as well. I am in the sweet spot right now where I do not need either heater/def nor A/C and so get maximum mileage in my Leaf.
And maybe 'comfortable range' should include the concept of battery aging? I now have a comfortable range in my Leaf but that range may decrease in the next 5 or 6 years.

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