Mulally Prioritizes Ford’s High-MPG Technologies

By Brad Berman · June 26, 2009

Ford CEO Alan Mulally Ford Focus EV Ford Escape Hybrid

Ford CEO Alan Mulally, the Ford Focus EV, and the Ford Escape Hybrid.

Alan Mulally, president and CEO of Ford, pledged yesterday to form an alliance with the Edison Electric Institute to work on plug-in cars. Speaking at EEI’s annual convention in San Francisco on Thursday, Mulallly outlined his company’s path toward high fuel-efficiency, which included—but by no means was limited to—electric vehicle technology.

Mulally said improving the current internal combustion engine through technologies such as turbocharging and direct injection—the core of the Ford “EcoBoost” program—is Ford’s top priority. Beyond that, Ford will pursue smaller vehicles, such as the upcoming Fiesta, as well as lightweight materials and transmission improvements. Mulally said that, contrary to conventional wisdom, "the US does appreciate smaller vehicles," citing the success foreign automakers have had bringing in small, high-quality vehicles. Ford's diminutive Ka, though popular in Europe, "might be too small for here, but we can have it here right away" if the market shifts.

Ford will utilize $5.9 billion in low-interest government loans, awarded earlier this week, to pursue its "improvement" strategies.

Moving down what Mulally called his "road map," Ford will pursue alternative fuels and hybrids—exemplified by the E85-compatible plug-in hybrid Escape on display in San Francisco. “Our technology is such that we’re on our second, third, fourth generation of hybrid vehicles,” said Mulally. "Progress on battery technology is encouraging us that these technology advances will continue."

Finally, Mulally said that the company is pursuing pure battery electric vehicles, which Ford will introduce starting with the Transit Connect small van next year, followed in 2011 by the Ford Focus EV. The Focus EV will be built in the same plant as the gas version, a facility converted from its former duty producing SUVs.

Hydrogen-powered fuel cell vehicles come further in the future, Mulally said. He reinforced his company’s ongoing commitment to hydrogen technology, despite the fact that US Secretary of Energy Steven Chu, who spoke right after Mulally, recently cut funding for fuel cell and hydrogen research. Mulally acknowledged that the "decreased federal investment pushes out the timeframe for commercialization" of fuel cell vehicles.

Mulally did not mention diesel technology in his list of technologies, but he was pressed on the subject in follow-up questions from the audience. He called new diesels “phenomenal” and said, "We will continue to improve them.” But he added that he doesn’t see sufficient market demand for them now.

Chu announced on Thursday $3.9 billion in federal funding for a “smart grid” to more efficiently distribute electricity—and to reduce peak loads while still supplying power for plug-in cars expected in the next few years. Funding for upgrading the grid will also be used to improve power lines and two-way transmission so plug-in cars can feed energy back into the grid. He commented that "nothing had been moving (in this area) at the Department of Energy" even though the money had been allocated for this purpose in 2007.

About the author

Bradley Berman is the editor of PluginCars.com. Brad writes about alternative energy cars for The New York Times, Detroit Free Press, Reuters and other publications. He is quoted in national media outlets, such as CBS News, ABC News, CNBC, CBC, and MarketWatch. Mr. Berman is a tireless researcher of the green car market. He is the transportation editor at Home Power magazine.

Full bio · 939 posts

Comments

· Jon Evers (not verified) · 1 year ago

I have been waiting a long time for a Ford Escape four wheel drive plug-in hybrid and if Ford changes
its plug-in hybrid to a C-platform with All Wheel Drive I will be very disappointed. Please do not do this.

· abasile · 1 year ago

@Jon Evers: Just out of curiosity, why would you be disappointed? One of my cars has all wheel drive, and I am happy with its performance in snow. Tires seem to matter more than anything else. Previously I owned a Subaru Legacy Outback, a popular all wheel drive mountain car, and had no complaints driving on snow, ice, and dirt roads.

Any plug-in vehicle with 4WD or AWD would be a huge step forward for those of us who prefer small mountain towns to big city living.

Add comment

·

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
To prevent automated spam submissions leave this field empty.

All Discussions

States Consider Taxing Electric Cars to Make Up For Lost Gas Tax Revenue

Blog Post · 50 comments

Zach McDonald says:
Politicians in at least three states are reportedly considering the creation of plug-in car taxes. The new fees would...

Tesla Model S Range Exceeds Even Tesla's Expecations

Tesla Model S Article · 7 comments

Eric Loveday says:
According to Tesla Motors, the 85-kWh version of the Model S is expected to achieve 250-350 miles of range during...

Nissan's Fourth Electric Vehicle to be PIVO-Inspired Urban Commuter

Article · 12 comments

Brad Berman says:
Reports suggest that Nissan's fourth electric-only automobile will be a funky high-tech PIVO-inspired urban commuter...

My Treasure

Discussion · 0 comments

lyntornado2012 says:
Is an electric car a good thing?...

Canada's First DC Quick-Charge Station is Now Operational

Article · 8 comments

Eric Loveday says:
Mitsubishi of Canada moved a step or two closer to more convenient charging of its electric i hatchback with the...

Does EV Quick-Charging By the Minute Make Sense?

Nissan LEAF Article · 20 comments

Brad Berman says:
When drivers of gas-powered cars fill up at the gas station, they know they are paying a certain price for a clear and...

Wanted: Fair Costs for Electric Car Home Charger Installations

Chevy Volt Article · 43 comments

Josie Garthwaite says:
As a new generation of plug-in vehicles rolls off the assembly line, a new cadre of consumers has entered the market...

Mitsubishi Unveils PX-MiEV II Plug-in Hybrid Crossover SUV

Mitsubishi PX-MiEV Article · 9 comments

Eric Loveday says:
Mitsubishi will officially unveil its near-production-ready plug-in hybrid PX-MiEV II crossover at this month's 2011...

Projected EPA Range Ratings Emerge for All Versions of Tesla Model S

Tesla Model S Article · 6 comments

Eric Loveday says:
Accounting for all three variations in battery capacity, Motor Trend claims the 2012 Tesla Model S will likely earn an...

Comparing Early Criticism of Toyota Prius and Chevy Volt

Chevy Volt Article · 20 comments

Eric Loveday says:
How's the Chevrolet Volt similar to the original Toyota Prius that debuted in the US back in 2000? A dozen years ago,...