For Most of U.S., Electric Cars Still a Waiting Game

By Brad Berman · April 11, 2011

Wheego in Parking Lot

For California and other EV hot spots, the EV revolution is underway. But in most U.S. markets, customers can only buy niche low-speed electric cars, or wait for mass-produced electric cars from major automakers to arrive in a year or two.

The number of electric cars hitting U.S. roads every month will soon be measured in the thousands. Yet, for some time, most deliveries will be made in key roll-out markets mostly on the coasts. That leaves customers in the majority of the country only to read about the EV revolution from a distance—as they wait a year or longer for the Chevy Volt, Nissan LEAF, or Ford Focus Electric to reach a local dealership.

Tampa Bay, Florida, is a good example. The Tampa Tribune last week reported on the local nascent electric car market in Florida’s third largest city.

Nissan LEAF – Florida dealers won’t have any LEAFs for about a year, as Nissan feverishly works to deliver its 20,000 pre-orders in California, Oregon, Arizona, Washington State, Tennessee, Texas and Hawaii. "We'd love to have them," said Ed Palaez, general manager of Ferman Nissan, in an interview with The Tampa Tribune. The dealership has already installed charging stations, but as Palaez said, "We don't expect to have them anytime soon."

Chevy Volt – The situation is not much different for Volt hopefuls in the Sunshine State. After all, General Motors has been promoting the car for years, but will make just 10,000 Volts in Year One. According to G.M., Florida dealers might start receiving Volts in the fall, but customers will need to quickly get their name on a waiting list, with a realistic delivery date of early 2011. For now, the Volt is only selling in California, Texas, Michigan, Washington D.C., New York, Connecticut and New Jersey. The high demand and low supply has meant dealership markups of $5,000 or more for Volt as well as LEAF (although the premium is only added to the LEAF when a potential customer chooses not to complete a pre-order).

Ford Focus Electric – The delivery locations for the first EVs is a crazy quilt. For example, Focus Electric is coming to 19 markets in late 2011—with Orlando making the list, but Tampa off the list. According to the Tampa Tribune, local dealers were curiously told that's partly because Tampa infrastructure is not as ready as Orlando’s.

Opportunity for Niche Players

For EV-intenders in parts of the country that won’t get a shipment until 2012 or beyond, the choice is to either spend big money on a niche luxury maker, such as Tesla or Fisker, or go with true newcomers like Wheego. (The Tampa Tribune didn’t mention availability of the Smart ED, which officially is on sale throughout the U.S.)

Tesla Motors operates a dealership in Miami area—nearly 300 miles to the south of Tampa—where well-heeled buyers can buy a $109,000 Tesla Roadster or a $57,000 Model S (when it arrives sometime in 2012).

Meanwhile, Tampa-based Elder Automotive Group is taking $5,000 deposits for the Fisker Karma. Rob Elder, the dealership’s owner, is confident that Fisker will deliver in decent quantities this year. "We'll easily deliver 100 Fiskers this year," Elder told the Tampa Tribune. "And next year probably more than 120."

Suncoast Electric Vehicles dealership in St. Petersburg is reportedly now selling a neighborhood electric version of the Smart-like all-electric Wheego, and will add the highway capable version in late April—for $32,900, nearly the same price as the larger and more capable Nissan LEAF.

Do you live in an “off-market?” Tell us what you know about when electric cars are coming to your city.

About the author

Bradley Berman is the editor of PluginCars.com. Brad writes about alternative energy cars for The New York Times, Detroit Free Press, Reuters and other publications. He is quoted in national media outlets, such as CBS News, ABC News, CNBC, CBC, and MarketWatch. Mr. Berman is a tireless researcher of the green car market. He is the transportation editor at Home Power magazine.

Full bio · 939 posts

Comments

· Travisty (not verified) · 1 year ago

Brad can you be more specific with what you said,
"...Nissan feverishly works to deliver its 20,000 pre-orders in California, Oregon, Arizona, Washington State, Tennessee, Texas and Hawaii."

From my understanding the 20k orders are from around the US and that the Leaf will be delivered to all pre-orders by the end of summer. Meaning the Leaf will be in all markets; not just in the 7 initial release markets.
-If Nissan can get production going at a good pace in the near future.
-Seeing as only 1/4 or 2/5 of the orders are actually going through Nissan only has to deliver 5-8k Leafs to meet all preorders in the US.

P.S. I am one of the 20k and am in Colorado. I want to make sure I'm not going to be waiting another year. I put down my $100 a year ago in 10 days (4/20/2010).

· PatricioEV · 1 year ago

Actually, I can buy a Th!nk right now in Indianapolis at a decent price (and presumably lease the Smart ED at a ridiculous price), but as they are both only two seaters - well... I'm impatiently waiting for the Focus EV!

· EVNederland (not verified) · 1 year ago

I registered on the same date as Travisty and am in Colorado. The wait is very frustrating & I'm basically clueless as to when I might get a Leaf. Any more info would be greatly appreciated!

· Anonymous (not verified) · 1 year ago

Wanting to own a car just because it's electric strikes me as both silly and pointless.
Whether you're driven by PC to reduce your carbon footprint or just want, like everyone else these days, to avoid crude oil, buying an electric won't really accomplish anything. In most cases and locales, EVs make little difference in your carbon output, despite preposterous characterizations like "zero emissions" being employed by braindead states like bankrupt California. And the higher cost of EVs will likely never be offset by lower fuel prices. I say this about the lower priced EVs, although none of the prices are low. The Volt's $42K price is obviously way more than twice what the car, per se, is actually worth. But in the realm of the Bimmer and MB sedans, where the Tesla Model S will roam, it's a whole different ballgame,
financially speaking. At those price levels, a highcost battery pack can economically compete and, in fact, can compete in every other way. And win. The error that practically all the early
EV builders are making is by trying to build what high priced battery packs simply don't allow at this point : low cost electric vehicles. GM should have built their Volt as a Cadillac and provided more power. As a Chevy, it makes no sense and, one could argue, is fatally flawed as a design : it incorporates excessive complexity and poor ergonomics and a high cost
second powertrain, all to overcome the cost of more batteries. In the end, it ends up with a
half electric, half gasoline vehicle that gets worse gas mileage than all of its supposed ICE competitors. As battery prices are reduced, the Volt become even more an anachronism,
and one that cannot be refitted as an electric, since its design never anticipated that eventuality. I therefore conclude that GM made exactly the same error in trying to build an electric that many folks do who desperately want to buy them : they simply weren't thinking very clearly. Remember, one million, two million, three million electric cars on the road won't
accompllish anything significant, so why waste your money on these primitive EVs
that have so little value? Wait a few years for a low priced EV or buy the Tesla Model S
next year, if you can afford to. Right now, EVs are only competitive at higher price levels.
Tesla seems to be the only company that understands this rather obvious fact. The "experienced major automakers" are mostly proving that experience obviously
doesn't mean smart.

· Brad Berman · 1 year ago

@Travisty - My source at Nissan says the 20k orders are only in those seven markets. Your reservation is probably not an OFFICIAL order.

· <----ME (not verified) · 1 year ago

http://www.teslamotors.com/models The Model S is the best Electric car coming to the market this year.

· kcave · 1 year ago

I'm interested to hear that Thinks are on sale in Indianapolis. When we contacted them recently, they indicated that they were currently focusing on fleet sales, and clearly weren't interested in talking to us about a sale. There is a dealer not too far from us who claims they will be selling the Wheego LiFe in the near future. Otherwise there don't seem to be any options nearby for buying an electric car any time soon.

I notice that the Wheego doesn't appear on the PlugInCars site, even though other small two-seaters are covered. Is that an indication that it is so much less of a car that it's not worth considering? I agree that it's a big risk to buy from a new startup that has never before built a car that can go at highway speeds, but it seems like the wait for anything else is going to be over a year.

· JJJJJJ (not verified) · 1 year ago

Anonymous, without early adopters and innovators, most product launches would never happen.

The iPod wouldnt be what it is today without the first 5,000 people who bought the highly expensive, bulky brick that was inferior to the alternatives 10 years ago.

If nobody bought it until it was "good" then it would never get good.

· Anonymous (not verified) · 1 year ago

@Anonymous, "Wanting to own a car just because it's electric strikes me as both silly and pointless."

I could say that about almost every car or even vehicle built. I don't need 400 hp to go 65 mph, but it's fun. People don't need a motorhome since they could stay in a hotel, but it's fun. People don't need BMWs, Mercedes, Ferrari's, etc., but they are having fun. People don't need an offroad SUV to drive to the mall, but I guess they enjoy that.

Electric cars are a just a different kind of fun for many people. The Volt serves it's purpose for people who want to drive an electric car, and don't want to worry about range or having a second car. Nothing wrong with that. If they are enjoying it, that's all that matters.

· Kevin (not verified) · 1 year ago

for those in Colorado or other non-rollout areas on the Leaf

Last info given was you could order winter 2011 (that would get you a delivery by June 2012) that was pre-quake.

A guess now is you wont be able to order til late spring 2012

and get a car by late summer, or early fall 2012.

· Tom Moloughney · 1 year ago

Anonymous is correct (the last anonymous at least). For the overwhelming majority, buying a car is an emotional decision not a practical one, even if we sometimes convince ourselves it is.

Look at all the huge SUV's on the road, do they make sense? Yet you see thousands of them everywhere. AND, most of the time the driver is the only one in them. Driving around in your 2nd living room makes no sense but most of the people driving them have convinced themselves that they need it. They'll refer to the one time last year they had seven people in it as proof that it's what they need.

There are many reasons people will buy electric cars for, some will appear more sensible than others, but in the end the consumer buys what they want for the reasons they feel are important to them, not because it makes sense. The truth is, buying a new car rarely "makes sense".

· George Parrott (not verified) · 1 year ago

@Tom M.

Very well stated. Buying a new car rarely does ever "make sense."

But IF one does decide to buy a new car, then like any other action one might take, it might "make sense" to have that action impinge on or compromise the lives of others as little as possible. "Tread lightly" on this earth is always a relativistic series of choice.

Hence buying and driving an EV could be "sensible" in terms of respecting the lives of those around us, since driving an EV reduces CO2 emissions, many other emissions, and even in coal-fired electricity production areas has a total "carbon footprint" smaller than a fuel powered vehicle. In addition driving an EV can be "fun" in and of itself, since the immediate torque of the electric motor gives a new kind of "feel" to the driving experience, and the low placement of the heavy battery systems in both the Volt and the Leaf give them a very "planted feel" in cornering.

Further with an EV, one can, with enough solar or wind power at their home, actually produce the power that drives the vehicle. Try that with ANY "fuel powered" vehicle.

Here is a link to a Consumer Reports piece that was just posted yesterday by one of their editors:
http://news.consumerreports.org/cars/2011/04/a-tale-of-two-evs-californi...

· dgpcolorado · 1 year ago

@George Parrott, That was an interesting report, thanks for posting it. I'm glad CR was willing to consider some alternative views and numbers. I hope their full reports on the Leaf and Volt are fairer than the preliminary ones have been.

· Travisty (not verified) · 1 year ago

@Brad
I'd really like to know how it's not an OFFICIAL order seeing as my Nissan Leaf order is Pending and I've already put $100 down on Apr 20, 2010. Nissan dealers in my area were expecting to see some Leafs by Sept (pre-quake).
Last roll-out plans I saw from Nissan (end of last year) was that nation-wide roll out would occur around June 2011.

· all electric (not verified) · 1 year ago

Wheego LiFe cnd be ordered today for delivery in 60-90 days. There are dealerships all over the U.S. that are selling them.

· Dave K. (not verified) · 1 year ago

I too am waiting on my Leaf from a 4/20/10 reservation, and I am in a 2nd tier city (Atlanta). I have actually heard of a local person getting a delivery date of June, but he's "connected" so it might be a special dispensation. I will wait as long as necessary but the slow roll out is frustrating. Was really impressed with the Leaf I drove.

· Scott Marks (not verified) · 1 year ago

The Leaf terminology is confusing. From what I can tell there are the "reservation" holders who could be anywhere. Then they allow reservation holders to "order" when Nissan thinks it is time.

I have seen written that all "ordered" Leafs will be delivered by the end of summer -- not "reserved." My middle of nowhere reservation has said "Pending" for months after it changed from "Winter 2011" and I wouldn't be surprised if I jump ship to a Ford Focus Electric if they become available first in my area if the Focus' stats are comparable (still unclear). I'd just love to be allowed to move into the "home assessment" phase before ordering.

But from the clarification from the Nissan "source" I wonder if there are really 20,000 "reservations" from the early markets and people like me are not even included in the first 20,000. My concern has been Nissan opening up NEW reservations/orders in its "blessed" markets before giving the other 4/20/2010 reservation holders a shot. I fear this will happen soon.

· Travisty (not verified) · 1 year ago

While I hate the focus' front panel - too busy that's why i prefer the leaf - I did hear Denver, Co is an initial release market - where i live. If that's the case and I'm able to get on a waiting list I'll probably grab a focus instead.

Sad sad state of affairs from Nissan but they need to be a lot more up front about what's going on and explain what their plans are. I know about the earthquake and I have donated to the Red Cross but this lack of communication has been going on long before the earthquake.

· Kevin (not verified) · 1 year ago

Get on the phone with ford , find out when reservations will be taken

There seems to be nearly zero info from ford

Perhaps they are taking a cue from Nissan?

· Jim McL (not verified) · 1 year ago

kcave, you can contact Tim dot Hylen at ThinkEV dot com. I have an appointment to see him next week for a test drive. Think can basically ship to any where in the US if I understood. (I live 9 hours from Indianapolis.) Dealers will be opening in the next few months I guess. Indianapolis has the biggest incentives so that is where the test drives are at the moment.

· kcave · 1 year ago

Thanks, Jim McL. You clearly are getting more encouraging signals from Think than we did. Given that there is not currently a Think dealer near you, do you know what your options will be if the car needs service? I'm also curious how efficient the Think is, and whether the small size saves energy compared to the Leaf.

· EVNow · 1 year ago

@Brad "My source at Nissan says the 20k orders are only in those seven markets. Your reservation is probably not an OFFICIAL order."

Sorry, your Nissan source and/or you are using wrong terminology.

There are 20,000 "reservations". I've never heard of those being only in the initial states (which were earlier 5, now 7). Only people in the initial states are being allowed to "order" now - in the rough order of time of the reservations.

@Travisty

The "forgotten 36" states will probably get the chance to order once MY2012 ordering opens up. Sometime in the second half of this year is my guess - with cars being delivered starting end of the year.

· Brad Berman · 1 year ago

@EVNow. This info is from an email from Katherine Zachary at Nissan. She says official "orders" are only in these states:

California, Oregon, Arizona, Washington State, Tennessee, Texas and
Hawaii.

Katherine has been at the heart of the LEAF project from very early on. I trust her as a very reliable source at Nissan. Hmm.

· Scott Marks (not verified) · 1 year ago

@Brad -- that makes sense to me. But there are not 20,000 "orders" in the list of states -- just 20,000 "reservations" in all states. Is that something that can be confirmed? I want to feel like I'm one of the first 20K.

I read any and all news articles I can find about the Leaf during my long waiting period I see the order/reservation thing confused all the time. But the recent news that all "orders" will be fulfilled by the end of the summer may have gotten a few reservation-holders hopes up prematurely and add to the pain of waiting to become "early" adopters.

· Travisty (not verified) · 1 year ago

Well after reading the news about the Leaf release in only the initial release states here I did some google searching and didn't find any better information anywhere else.... so I called the 3 closest Ford dealerships in my area. I'm now basically on the top of the contact list when those dealers are able to start ordering the Focus Ev - one even said by the end of Q3 I will be able to order a car for production with delivery soon after (we'll see if this is true or just a hook). If that's the case Ford has my business and I'll be able to keep the price within msrp by staying in contact with multiple dealers.

· Hindsight (not verified) · 1 year ago

@Brad - so that being said, when does your source anticipate "orders" for those of us who have been on the reservation list for many months in Florida?

· Anonymous (not verified) · 1 year ago

Given that things at Nissan got literally shaken up a fair bit recently we should cut them some slack on delivery times.

· Travisty (not verified) · 1 year ago

@Anonymous
I would and have given Nissan some slack but the biggest problem is since I reservered 4/20/2010 there has been very little information coming out and a ton of conflicting reports. After the quake info's non-existant.

· Christof Demont... · 1 year ago

If it is indeed true that the first 20,000 LEAFs are only going to markets in the seven early roll-out states, that would indeed be huge news. Seems like a story that should be pursued by plug-in cars and the truth established. I, like many LEAF reservers in non-early roll-out states (I'm in Colorado) was under the impression that we'd see our LEAF no later than the end of 2011.

If indeed, we're looking at spring or summer of 2012, I'm also on the horn to local Ford dealers this week to see if I can get on some kind of list for the Focus Electric (which, in many ways, I'd rather have anyway).

Nissan, you'd better clarify this soon, or you're going to lose a good number of the early adopters who've plopped down $99 to be on your reservations list.

· Keith Frechette (not verified) · 1 year ago

In the Seattle area, when a Leaf becomes "orphaned" (i.e. the order/reservation is cancelled), the Leaf is offered to folks on a local waiting list for a significantly marked up price. Although, interestingly, the Seattle dealer seemed to be offering me a recently-orphaned vehicle for $5000 above sticker when I came in to test drive a Leaf. He seemed to get pretty bent out of shape when I said I wasn't interested in his price-gouging / customer-screwing antics. It was funny to watch him try to justify the $5000 price hike. :-) I did my test drive, asked a bunch of questions about the vehicle, and said "see ya!" There's no way that I'm doing business with dealers like that. I wonder if the reason why they seemed to be offering it to me without being on the reservation list is because no one else was willing to pay the $5000.

In Everett, north of Seattle, a dealer is doing the same thing, but for $2499 above sticker. Here's the interesting email I got when I inquired about the inventory listed on their web site.

==========================
Hello,
Thank you for your request on the Nissan Leaf.
All of the Nissan Leaf's have been pre-ordered by our customers and although they are showing on our website most are pre-sold and not available.
However.....
Some people who have ordered have had complications that will prevent them from taking delivery so we will have limited orphan cars available to those of you that are not on the waiting list.
These cars will be first come, first serve and will have a price of $2,499 over MSRP price. We will not negotiate on this price! Every orphan Leaf so far has sold in under 10 minutes from the time that we learned the customer was not going to take delivery to people who had expressed interest in the Leaf at any cost.
I will be happy to add your name to my list of people who are interested at this price and will call you as soon as I hear of another orphan Leaf if you contact me and tell me to do so. These will be first come, first serve and can be reserved over the phone with a credit card deposit.
All Leaf programs will be available on these orphan cars including NO SALES TAX and a $7500 TAX CREDIT from the US Government.
We know that Nissan will soon be opening up the reservation process to the general public (not sure of the date) but delivery time will be sometime in 2012.
Thank you for your understanding in this!

Very Best Regards,
John Kelch
E-Commerce/Fleet Manager
Campbell Nelson Nissan VW "The civilized alternative to the conventional car buying experience"
=============================

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