With Little Industry Experience and a Narcissistic CEO, Analyst Thinks Tesla is Doomed to Fail

Nick Chambers · Nick Chambers · 1 year ago

In a rather scathing critique of Tesla's potential for future success, Eric Jackson, founder and president of Ironfire Capital, has concluded that Tesla will end up as the next Webvan—the most spectacular of dot-com busts at the end of the 90s. Webvan was a grocery delivery company that sank about a billion dollars into building infrastructure over the course of 18 months, and then collapsed into bankruptcy in 2001, setting 4,500 employees to the curb. Most analysts now agree that Webvan's major weakness was its lack of industry-experienced management.

Jackson says that Tesla's current trajectory seems to eerily mimic that of Webvan... so much so that he has no hope for Tesla's future. Using information buried in their recent pre-IPO SEC filing, Jackson says that the fact that Tesla has chosen no experienced auto industry executives for its senior management team is its major weakness. This is typically something that Elon Musk, Tesla's CEO, touts as an advantage, saying that they are trying to change the auto industry by reinventing it and have no need to rely on tired old schemes.

But Jackson thinks that this reliance on Silicon Valley innovation without actually having any manufacturing experience is an Achilles heal. At the same time Jackson thinks that this typical narcissism that Musk displays when he appears in public indicates that Musk isn't really focused on the job at hand. Couple that with the fact that Tesla is only one of the three CEO positions that Musk has and a picture begins to resolve of an individual who may be spread too thin.

In addition to his issues with Musk and the lack of auto industry experience within the company, Jackson fears that Tesla's complete reliance on one product that won't be released until 2012—the Model S—to actually turn a profit is an extreme weakness. To this point, and for the foreseeable future, Tesla has not made one cent of profit. Musk says that this is because they are in a phase of aggressive growth and are burning capital to build infrastructure and get the Model S ready for production (sound familiar, Webvan?).

Interestingly enough, Jackson concludes with hopeful thoughts on electric cars in general, saying, "The bottom line is that Tesla is going to bleed cash from now until it starts selling its Model S in 2012 or later. It will need to raise money, with a high chance of launch delays. Electric cars will be the future, but I'm betting they won't be Tesla's electric cars."

Comments

· Anonymous (not verified) · 1 year ago

I recall from Tesla's own webpage that much of the current management in Tesla are from the auto industry.

· Nick Chambers · 1 year ago

True, I think the point Jackson's trying to make is that Tesla's management has no experiences, senior auto industry execs.

· Christof Demont... · 1 year ago

How often has Jackson been right? If he's got a decent track record, I'm inclined to believe him. If it's 50-50, or less, I don't take much stock in his predictions...

· Scott Z · 1 year ago

History if full of companies that started with no experienced players. While the auto industry is an old one the EV portion is an infant. Who can say right now what mix of experienced management will win the day. I wish Tesla had a low priced model available right now but the S is certainly a step in the right direction. If they can keep investments coming and produce a reliable car they should succeed. While I will never buy a 100k auto all evidence seems to point that it is indeed a great car.

· Anonymous (not verified) · 1 year ago

GM and Chrysler had many experienced people. And what happened to them?

· Eric (not verified) · 1 year ago

I think if they can get the S out the doors it will create a lot more buzz than the roadster because there will simply be more in the wild for people to admire and they are not only beautiful but practical. Then if they can just sell a stylish cheaper car priced somewhere between the Leaf and Volt (preferably less), I think they can take a foothold on the industry.

Good luck Tesla! We are rooting for you!

· Itmustbeso · 1 year ago

The Tesla deal with Toyota will help them limp along awhile longer. Then, Tesla will
get swallowed up in some arcane deal that will kill the brand. The Model S will go away, the sports car will go away and then the prices of these battery burners will go up like DeLoreans.

· Nick Chambers · 1 year ago

Christof, good question. I've heard Jackson's name around quite a bit, but it's notoriously difficult to tease out their accuracy percentage. That's the way these guys stay in business because nobody keeps stats on them. In my view, it doesn't matter how accurate he's been in the past, I kind of don't see how his argument is any stronger than the opposite where Tesla makes it through the gauntlet of risk. There's a clear demand for Tesla's product—something that Webvan didn't have.

· ex-EV1 driver · 1 year ago

EVs are too revolutionarily new for a trend-watcher like Jackson.
His predictions are sort of like in 1979, saying that Apple didn't have a chance since they didn't have any IBM, DEC, or Wang executives onboard.

· TrasKY (not verified) · 1 year ago

The things is this: I want one. i really, really want one. I have never thought of spending that kind of money on a car but i really want one of these and would set money aside to be able to afford it. I can't imagine that I am alone in finding this car to be seductive and desirable. This fact tells me the car will be a success.

· marc · 1 year ago

Worthless opinion from Eric Jackson, essentially a nobody with a PhD and no work experience that I can find.

What deals has Ironfire backed? Is Naples, FL: the next hotbed of VC activity, or maybe just a retirement community where it's easy to find "backers" for a fund with no track record?

Anyone can toss the "no experienced management" grenade at a startup - it's a stupid critique. Henry Ford was an Engineer at Edison Illuminating before making the first engine. Paul Wilbur is "experienced" - I can't see how that helped Aptera. Musk may be an ass, but I think his investors care more about the near-term tasks at hand: leveraging first mover advantages, making customers happy, building demand, growing top line... If he can shepherd the company for the short strokes, and the Board is minding his performance, the rest will take care of itself.

(Or they run out of money!! :))

· Tom Moloughney · 1 year ago

It is very easy to predict failure, especially in this tough industry. I know people that say "That will never work" to almost every new idea they hear. I have no use for people like that. Take risks, push the envelope, think out of the box. That's how innovation happens. Tesla forced the big guys to get in the EV game. Why is everybody all of a sudden talking EV? They could have (and did, EV1 & RAV4 anybody?) years ago but there was nobody else saying "OK if you don't want to sell these cars, we'll build them and sell them" like Tesla did. I really hope they makes it but I understand how difficult it is. I think they helped push the big guys out of fear of losing customers to this little start up.
Please build the Model S. I'll buy one because I like the car and because I want to support the company that helped spark the emergence of the new EV movement.

· TrasKY (not verified) · 1 year ago

How many Model S cars are planned? How many need to be sold in order for the venture to be profitable? What is the gross margin on each car?

· Nick Chambers · 1 year ago

TrasKY — I haven't heard the answers to those questions yet.

· Anonymous (not verified) · 1 year ago

the break even point is none of our business, we just buy the car if we like it.

· Chris J (not verified) · 1 year ago

This guy seems to be pro Chinese investment.
http://www.businessinsider.com/jackson-china-2010-4

His company Ironfire Capital will create buzz around Chinese companies then stir up controversy with American owned companies via the practice of investor activism. This was done to Microsoft last year. With the Chinese wanting to be at the head of electric drive-train development, I'll take his review as just a biased opinion.

· Anonymous (not verified) · 1 year ago

"the break even point is none of our business"

No it's not. Unless of course, you want to know if the company will be around to honor it's service warranty if your vehicle breaks down - - - say, 18 months after you plunk down $110K for their vehicle.

Nah. No need to know the financial stability of a company that you are going to pay the equivalent of a small house to, for a brand new concept vehicle that is likely to have some "growing pains", so to speak.....

Say ~ ~ ~ how's that DeLorean Motor Company stock doing these days?!?!?!?!?

· Carl H (not verified) · 1 year ago

I have to agree with Chris J and others, this guy Jackson is a wolf in sheep's clothing. Like the market makers on Wall Street that try to sell you stocks that inevitably tank after all their friends have cashed out at the peak that you bought at, this guy is merely trying to push the industry to benefit himself. As far as I am concerned, the fact that there is no management from the automotive industry at Tesla is a good thing. Look at the electric vehicles that were coming into production in the late 90's, early 2000's. They could BE HERE RIGHT NOW were it not for the ineptness and lack of foresight of the auto companies themselves - and THAT is who Jackson thinks should be in charge - yea, right... Not only did they NOT continue production and development of the EV cars but the ACTIVELY destroyed any existing inventory so none could be held out as examples of their mis-deeds. The companies that did this INCLUDES GM, HONDA, & TOYOTA, the very same companies that now want us to believe in them. I, for one, am sad that GM simply did not go out of business - it's what they deserved. Instead, the government overstepped the bounds of the law and took money out of the hands of the investors that had a contractual right to their property - but that's a story for a different day. The point is, NO AUTO company can be trusted to look out for the consumer, only for themselves.

Musk knows that his eggs are all in one basket - electric cars and everything I have seen come out of Tesla has been truthful to the best of their knowledge and (this is an important one), REASONABLE. If I could afford 100k I probably still would not buy a Tesla Roadster BUT, I DO plan on getting in line for a Model S sometime early in 2011. I think that there will be a HUGE wave coming and once good, decent EV cars are seen driving around everyday for a few years, everyone will want one. Sure, there are always problems - people who rent or don't have an easy way to charge, but what I have seen is that if you want something bad enough, you FIND a way.

· Carl H (not verified) · 1 year ago

I have to agree with Chris J and others, this guy Jackson is a wolf in sheep's clothing. Like the market makers on Wall Street that try to sell you stocks that inevitably tank after all their friends have cashed out at the peak that you bought at, this guy is merely trying to push the industry to benefit himself. As far as I am concerned, the fact that there is no management from the automotive industry at Tesla is a good thing. Look at the electric vehicles that were coming into production in the late 90's, early 2000's. They could BE HERE RIGHT NOW were it not for the ineptness and lack of foresight of the auto companies themselves - and THAT is who Jackson thinks should be in charge - yea, right... Not only did they NOT continue production and development of the EV cars but the ACTIVELY destroyed any existing inventory so none could be held out as examples of their mis-deeds. The companies that did this INCLUDES GM, HONDA, & TOYOTA, the very same companies that now want us to believe in them. I, for one, am sad that GM simply did not go out of business - it's what they deserved. Instead, the government overstepped the bounds of the law and took money out of the hands of the investors that had a contractual right to their property - but that's a story for a different day. The point is, NO AUTO company can be trusted to look out for the consumer, only for themselves.

Musk knows that his eggs are all in one basket - electric cars and everything I have seen come out of Tesla has been truthful to the best of their knowledge and (this is an important one), REASONABLE. If I could afford 100k I probably still would not buy a Tesla Roadster BUT, I DO plan on getting in line for a Model S sometime early in 2011. I think that there will be a HUGE wave coming and once good, decent EV cars are seen driving around everyday for a few years, everyone will want one. Sure, there are always problems - people who rent or don't have an easy way to charge, but what I have seen is that if you want something bad enough, you FIND a way.

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