GM CEO Akerson Discusses Chevy Volt in AP Interview

By Eric Loveday · December 21, 2011

Dan Akerson

GM CEO Dan Akerson discussed his latest views on the Chevy Volt with Associated Press.

The Chevy Volt continues to grab headlines, for the accolades and awards it racks up—and for the politically motivated controversy around fires that can occur well after the car is in a crash. General Motors' chief executive officer, Dan Akerson, discussed the Volt in a recent interview with the Associated Press.

When asked if Akerson could wave a magic wand to instantly change something at General Motors, he responded, "I want a miracle solution on Volt in the next week. That's not going to happen. On a more serious note, it all starts and it ends with product. I want sustainable, differentiable product."

Here's more from the interview:

Do you think the news about the Chevy Volt will harm sales of electric vehicles?

This car is safe. There is nothing happening immediately after the crash. I think in the interest of General Motors, the industry, the electrification of the car, it's better to get it right now, when you have 6,000—instead of 60,000 or 600,000—cars on the road. We're not the only car company that has liquid-cooled batteries out there. There are many. So we think this is the right thing to do for our customers, first and foremost, and it was the right thing to do for General Motors and the industry.

When are we going to see the electric car as the typical family car?

We want to ramp Volt production to roughly 60,000 in 2012. I think Prius in its second year did a lot less than that, half. By this summer we will [enter] what I call the second generation, where we will achieve certain scale, and we should see an appreciable drop in the cost of the production of the Volt. So, 2011 was kind of a year to get things aligned and make sure that the car was what we hoped it would be. We certainly see that in our showrooms and our sales and Consumer Reports' acceptance.

It's an unanswerable question given what I know today, but I say, "Well, I would hope by 2020, 10% of the cars sold would be of alternate propulsion." We're also working on hydrogen fuel cell cars.

About the author

Eric Loveday is an automotive enthusiast who is passionate about everything auto. He purchased a 1970 Chevelle at age 16, quickly outgrew its dated engineering and outrageous consumption of gasoline, and sold it off. Eric developed a true passion for automotive writing after graduating from the University of Michigan with a degree in print journalism. Eric spent most of his time since then ...

Full bio · 145 posts

Comments

· tterbo · 21 weeks ago

2012 looks like it will be a pretty exciting year. I wonder if and how quick we'll see the price of gas drop as a result of all the gas cars that get left in the garage. It looks like the price already went down 40 cents this month.

As for the CEO. I like his open and honest, but constructive tone. He gives the fire issue a glass half full assessment.

· Londo Bell (not verified) · 21 weeks ago

"We want to ramp Volt production to roughly 60,000 in 2012."

Hmm...I smell something here...not good.

GM retooled the factory so that it can produce 60000 Volts annually already. Now. Not something that someone can only want. It's already doable.

If I remember correctly, he said the same thing - well, almost the same thing - previously, and many times before, with a much more assertive tone. It was "we WILL be..."

Now it is "we WANT." A much more passive tone. Maybe GM is forecasting a much lower sales projection in 2012, and so this can now be used as a way to step down the previous ambition?

· Yegor · 21 weeks ago

"By this summer ... we should see an appreciable drop in the cost of the production of the Volt."

Super!!!

· Charles (not verified) · 20 weeks ago

How about a small edit to the story:
"fires that can occur well after the car is in a crash"
to:
"fires that can occur well after the car is totaled in a rollover crash"

If you could also add that the Volt has a 5 star rollover rating, that would be a bonus. Cars are in crashes very frequently, but totals are just a small percentage. Add to that the the Volt has <10% chance of a rollover and it is no wonder that the fires have only occurred in lab settings.

· Mike I (not verified) · 20 weeks ago

@Londo Bell
"Now it is "we WANT." A much more passive tone. Maybe GM is forecasting a much lower sales projection in 2012, and so this can now be used as a way to step down the previous ambition?"

Just because GM "wants" to produce something and their assembly line has the capacity to do it, doesn't necessarily mean that they CAN or WILL do it. They had to shut down the Cruze production line recently because of temporary supplier issues. They may have a supplier issue with the Volt that is not temporary and keeps them from ramping up to the assembly line capacity.

· Londo Bell (not verified) · 20 weeks ago

@ MIke I,

Supply issue is just your speculation. If you can show a press release about Volt having supplier issue, I'll definitely lean more toward that.

However, do a web search, and you can see that around Nov timeframe, Dan Akerson / GM actually CONFIRMED that 60K Volts are to be produced, as reported in AutoNews. It's in GM's plan, and the reason for them to shut down the production line back in June/July.

To add insult to the injury, the "goal" was that GM WANTED to produce 120K Volts, double of that 60K, in 2012 / for the 2012 model year. (Web search using keywords Volt production 120K)

Thus, the trend was from "confirmed 60K, wanted to double to 120K" to "wanted to produce 60K." That, to me, is quite a swing, and really, talking down on Volt (scraping all other plans on Volt power train, then Volt became Halo vehicle, then no idea on Volt's real demand, then reduction in production #, when factory was retooled for the opposite). We aren't dealing with small potatoes here; this is about millions (closing in on billlions?) of dollars change. Most importantly, this isn't a start-up, and no big corporation will just change its plan every time someone from high up opens his/her mouth.

· ChrisQ (not verified) · 20 weeks ago

Yegor, note he said an appreciable drop in the cost of production, not a drop in the price!!

We're still at the front end of this phenomenon, it will take some time before the pricing benefits of volume, competition, and production efficiency kick in. Hopefully it will, sooner or later, as long as the early adoptors keep it going for now...

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