Ford's Focus Electric Marketing Chief Talks Pricing, Leasing, Reservation Process

By Nick Chambers · November 04, 2011

2012 Ford Focus Electric pricing

Of this coming year's electric car debuts, Ford's 2012 Focus Electric has been one of the most anticipated among the growing group of electric car consumers. But after the announcement that the Focus Electric will start at a base price of $39,995, many of those who were anticipating it have now begun to grumble about missed opportunities and an apparent lack of commitment to the electric car market.

I sat down with Ford's Focus Electric Marketing Manager, Chad D'Arcy, for a chat about these issues and the decisions Ford has made in bringing an electric car to market.

Is the Pricing Competitive?

A 2012 Nissan LEAF carries a base price of around $36,000 (nearly $3,000 more than the 2011 model), but D'Arcy says using this price as a point of comparison to the Focus Electric is like comparing apples to oranges.

"The vast majority of LEAF purchasers are buying the higher grade SL model, which is much more closely equipped compared to the base Focus Electric," he said in an interview with PluginCars.com. "The LEAF SL comes within $2,000 of our base price and we think the Focus Electric is filled with content that warrants the extra $2,000."

The extra content that D'Arcy is referring to:

  • The 2012 Focus has a liquid cooled and heated battery which should help in delivering consistent driving ranges over a wider spectrum of temperatures. The LEAF has an air-cooled battery pack which results in a reduced range in temperature extremes.
  • The 2012 Focus has a standard 6.6 kW on-board charger compared to the 2012 LEAF's 3.3 kW. This means the Focus can add about 30 miles of driving range per hour of charging at a standard 240 volt charging station whereas the 2012 Leaf can only add about 15 miles of driving range in the same time.

In addition to these major upgrades compared to the LEAF, D'Arcy also thinks that the driver displays and in-car software (designed in conjunction with Microsoft) are far superior to the LEAF's and the car has more appealing styling. No one has yet had a chance to fully test the Focus Electric interface to determine if this is accurate, but on the styling front it is likely the Focus Electric will appeal to a broader range of consumers given how well the market has responded to the conventionally powered Focus.

While the LEAF and Volt (base price $39,995) have so far not competed directly due to the pricing difference and the differences in lifestyle considerations between all-electric and plug-in hybrid drivetrains, the Focus Electric base price is exactly the same as the 2012 Volt base price. What this means is not only will the Focus Electric be competing against the lower priced Nissan LEAF, it will also be competing against the Volt on price alone.

Consumers who are price averse will likely be driven to the LEAF and consumers who are range averse will likely be driven to the Volt. Interestingly, the Volt also has liquid cooled and heated batteries, further reducing the higher content argument. Can the Focus Electric win enough consumers based on better looks and faster home charging? It will likely be a hard sell, especially since it doesn't really matter how fast the Volt charges because it can always resort to using gas if need be.

Will There be a Lease Option?

Although there is no set program for leasing, Ford is leaving the terms of the Focus Electric lease pricing up to individual dealers who will use existing protocols for conventional leases. Ford will set residual values however. According to D'Arcy, more details on leasing will be made available soon.

How Soon Will it Actually Be Available?

Although Ford has made a point of saying the first Focus Electrics will be delivered before the end of 2011, according to D'Arcy those will all be commercial deliveries, with the first retail deliveries not occurring until early 2012. The rollout will be purposely slow, but D'Arcy declined to indicate any volume targets for 2012, instead saying that their manufacturing flexibility will allow them to meet whatever demand the market throws at them.

Anyone who orders now in the initial launch markets of Los Angeles, San Francisco, San Diego, and the New York metro area (NY/NJ) will start seeing their cars delivered by early 2012. Beyond that, D'Arcy declined to predict how long it would be for the average orderer from the moment a reservation was placed to the moment the car was delivered.

According to Dan Pierce, Ford Communications, who also sat in on the conversation, Ford is waiting to get feedback on demand and based on that demand will be able to flex production to make sure customers don't have to wait too long.

How Will the Reservation Process Work?

Whereas Nissan had an online only reservation system for the LEAF which largely prevented price gouging and ensured all customers were treated fairly, Ford is leaving the mechanics of it up to their dealers. In the initial launch markets there are 50 dealers listed on the reservation website.

"Our dealers already know how to handle their customers in the most respectful manner," said D'Arcy. "The individual dealers, working with potential customers, will dictate what they want to do in terms of any down payments or upfront payments. We will have a process that will treat customers fairly in terms of the customer's position in line."

About the author

Nick is a tireless and passionate next generation car enthusiast. Since 2007 he has written hundreds of posts for outlets such as The New York Times, Motor Trend, Scientific American, Popular Mechanics, AutoTrader.com, The Daily Green, HybridCars.com, and Gas 2.0.

Follow Nick on Twitter @ecochambers

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Comments

· EVNow · 27 weeks ago

""The vast majority of LEAF purchasers are buying the higher grade SL model, which is much more closely equipped compared to the base Focus Electric,"

Nick, I'm surprised you didn't challenge him on this.

These are the extra things SL has over SV. Only thing FFE has is Rearview monitor. The biggest difference is QC port, which FFE doesn;t have.

quick charge port
solar panel spoiler
rearview monitor†
HomeLink® universal transceiver
fog lamps
cargo cover

· Nick Chambers · 27 weeks ago

EVNow,

As you likely know, these interviews can go on for some time. I've only excerpted parts that are most relevant. You're right in that the LEAF offers some content the Focus can't and that consumers will have to weigh those items on their own. The basic gist, however, isn't dependent on the content, but on the fact that the the Focus's price is the same as the Volt and at least $2,000 more expensive than the LEAF. For me the lack of a DC Fast Charge port is a deal breaker no matter what. For others it doesn't matter and it's content they're paying extra for even if they don't want it but want the upgraded trim. If Nissan were to allow people to buy an upgraded LEAF without the DC port like they used to, they'd have an even stronger value proposition compared to the Focus Electric.

· Travisty · 27 weeks ago

Honestly I don't have any use for the added in-car software the FFE offers. When cars try to compete with cell phones, cars will lose - it's much easier to replace the cell phone.

As for the 6.6 charging, the Leaf will have that next year and I doubt Nissan will add 3k to the base price just to add that.

I was really excited that I might get a FFE instead of a Leaf. Ford priced themselves out for nothing much better than what the Leaf has to offer.

While charging twice as fast will be nice in the future, the Leaf that I'll be leasing will be used daily well within its range so no need for faster charging. Ford also dropped the ball with no fast charging option - though I'm not getting it with my Leaf.

· alt-e (not verified) · 27 weeks ago

Ford is doing the powertrain for the Energi in-house, but the powertrain for the Focus EV was done by a vendor. I wonder if this is why they have priced the Focus EV so high instead of being competitive. I wonder if they will price the Energi in a different way.

· Anonymous (not verified) · 27 weeks ago

I'm also disappointed that questions such as "why isn't Ford producing something in the lower 30K range?" "What are the target consumers for FEV?" "How is success being defined with the FEV launch?" were being asked...

6.6kW port adds $2000? Then take it out and put that as an option (use 3.3kW instead). Range will be hit if no liquid control battery? That's ok. I'll just plug in more or do my trip more wisely.

Lack of QC is a big issue for potential buyers, unless one is banking on the failure of L3 charging station roll-out nationwide. What this mean is that, even with an established charging corridor, FEV can only serve as a city car and no more. It will never be able to go from 1 major city to another like the LEAF with QC port (in the future, when L3 stations are common).

· Gregory Lemieux (not verified) · 27 weeks ago

Nick,

Would you care to speculate on what seems to me to be an overall lack of enthusiasm in getting the word out on this car? From a legacy standpoint I can see the reason to let the dealers handle the details of financing and reservations, but it seems like this would also stymie the general capability of Ford to get the word out and bring in orders. At this point, with the MSRP and release areas stated, I'd really like a lot more easily accessible information to conduct a comparison of the FFE to the Leaf and the Volt. But having to call the dealers for this information is laborious compared to the avenues that Nissan and Chevy have set up (eg: live online chat with a Nissan LEAF customer service rep). From this standpoint, I'm already biased against Ford. Granted Nissan and Chevy are already out there with there PEV/REEV, but I think that should mean Ford should have really pushed hard to grab headlines and steal the spotlight from their competitors.

That most local dealers eschew social media and advertise via TV and the radio only seems to underscore this point. I've got to believe that most people possiblly interested in a FFE are those that already know that it exists, they just don't know the details, so having the dealership take the lead seems, for lack of a better phrase, behind the times. Heck, the dealership near me that is listed on the Ford website as a participating FFE dealer hasn't updated it's info yet! It all adds up to a feeling of Ford saying "meh, here's your Electric car, take it or leave it."

· Shamus (not verified) · 27 weeks ago

Questions:

The price that is currently posted, (as in right this very moment) on your web site (plugincars.com), on the "Cars" page, for the Ford Focus Electric is and has been 30K.

1. Where did the 30K price come from, what is/was it based on?

2. Why is/was there such a large, (10K), difference between what you have had posted for what about a year now, and what Ford actually plans to sell the car for?

2.Does plugincars.com claim or plan to claim to provide consumer information on EVs to include price now or in the future, and why or why not?

4. Do you know of any other site that has EV prices that are more reliable, if so, why are their posted prices more reliable?

· ex-EV1 driver · 27 weeks ago

@shamus,
Give plugincars.com a little bit of a break here. Things are moving very fast in this business. You aren't going to find any other sites that even have all historical references, let alone ones that are able to change everything, as soon as new information is learned.
Be glad that the up to date information is available here, in one place, at all since it is difficult to get sometimes.

· EVNow · 27 weeks ago

I hope Ford atleast gives a good lease option - like GM did with Volt. They couldn't match Leaf's buy price, but they matched lease price.

There is a guy on ABG claiming the Ford dealer wanted $10K extra - and just went and ordered a Leaf. To say "Our dealers already know how to handle their customers in the most respectful manner," is to completely ignore reality.

· Charles (not verified) · 27 weeks ago

Are you people really going to drive the Leaf city to city stopping every 58 miles for a QC? That is just nuts. If the Leaf is your only car, rent a Prius when you need to drive a long distance.

· Anonymous (not verified) · 27 weeks ago

@ Charles,

Consider going to 1 city and then back home. For example, from San Diego to LA. Or from San Francisco to San Jose or Sacramento, or from Trenton NJ to NYC NY...

It doesn't necessary mean driving multiple cities, though it will be possible along the EV corridor in the W. Coast.

· Chris C. (not verified) · 27 weeks ago

I followed the "50 dealers" link above thinking that it would tell me which dealers OUTSIDE of LA and NY would be selling the FFE, but it does not. The PDF offered there at the Ford site is just a rehash of the LA/NY listings. I think the article should clarify that Ford is only listing the LA/NY dealers so far.

· Nick Chambers · 27 weeks ago

Gregory,

I'm not sure I would agree that there's an overall lack of enthusiasm on Ford's part. In my experience the individuals within Ford who are working on the company's EV plans have a palpable enthusiasm for EVs. I think the main problem is that they are trying to launch a car by the time they originally said they would launch it but it really isn't ready to launch yet so they've been kind of caught off guard. Perhaps they should have waited another 6 months to launch but then they would be competing with Honda and Tesla for the EV limelight and they would have been ridiculed for not meeting their self-appointed deadline. Of course, this is just speculation based on my gut feeling after seeing how the Ford program works closer than most. So the perceived lack of enthusiasm for advertising may just be the sum of wanting to advertise and get the word out, but not wanting to create too much momentum and demand until the manufacturing procedure is completely ready.

· EVNow · 27 weeks ago

"In my experience the individuals within Ford who are working on the company's EV plans have a palpable enthusiasm for EVs."

Absolutely. Infact I'm sure a lot of people have put in great effort and many late nights. The problem is management - are they really behind this effort ? I've seen many a project where people worked day & night but the project got canned (not saying that will happen here - but to show the enthusiasm of the foot soldiers is not an indication of where the management is).

· Nick Chambers · 27 weeks ago

EVNow and bdnew,

I can tell you that my impressions come mainly from interactions with management. I do think Ford is being incredibly careful and measured in their approach to EVs. Nissan dove headfirst and received bruises for it (a la this article). I think Ford is taking the lessons of Nissan (and Chevy, to a smaller extent) and perhaps overreacting to them.

· Anonymous (not verified) · 27 weeks ago

"Nissan dove headfirst and received bruises"

But the rewards afterwards just worth the heck of it!

· indyflick · 27 weeks ago

If this were Nov 2008, the FFE announcement would be epic!! If this were Nov 2009, the FFE announcement would be exciting! If this were Nov 2010, the FFE announcement would be interesting. But it's Nov 2011 and the FFE announcement is basically meh. Late to market with an over priced "also ran" is not usually a successful product strategy. But it does show just how far the plug in market has progressed in a very short period of time. Simply announcing a new plug in vehicle will no longer result in massive free publicity, unless of course it's extremely over priced.

· EVNow · 27 weeks ago

This is what Bill Ford said in the other article about "convergence".

"We kept investing during the ‘dark days’ so that in 2012 we could introduce an EV like the C-Max.”

I hope Ford is more committed to be competitive with C-Max Energi (compared to Volt) than FFE in comparison with Leaf.

· alt-e (not verified) · 27 weeks ago

Again, the Focus EV has a powertrain that was provided by a vendor while the Energi powertrain is being done from scratch inhouse at Ford. This may give a strong indication of where their priorties are. We may see a much more competitive price with the Energi because that may be where Ford decided to really place their bets from the start.

They need the Focus EV for California EV requirements, but Energi may be where Ford sees their future.

· EVNow · 27 weeks ago

@alt-e (not verified) · "We may see a much more competitive price with the Energi because that may be where Ford decided to really place their bets from the start."

Hope so. But I've to wonder what do they consider a competitive price. Just like the Leaf comparison - Energi will be better than Volt in some respect (size) and worse in some respect (EV range). So, is $40K for Energi competitive ?

· alt-e · 27 weeks ago

Keep in mind that they will also be feeling some price pressure from the Toyota Prius Plug-in by then too. The Energi is likely to be between the Volt and the Prius Plug-in in terms of battery. Hopefully they will price it inbetween the two as well.

· Anonymous (not verified) · 27 weeks ago

Isn't the Focus considered a bigger class of car than the Leaf, which is based on the Versa? The gas version of the Focus is more expensive than the Versa, so it stands to reason the electric versions would differ in price too.

I think the Focus comes with things like power seats and independent rear suspension and temperature controlled batteries.

I don't think a $1900 price difference is very much, neither of these cars is cheap.

· EVNow · 27 weeks ago

@Anonymous (not verified) · "Isn't the Focus considered a bigger class of car than the Leaf, which is based on the Versa?"

Leaf is not based on Versa - it is 6" longer and wider too. EPA classifies Leaf & Prius as mid-size cars. Volt is a compact. FFE will likely be a compact. Leaf is longer and taller than Focus, Focus is a little wider than Leaf.

· Ryan T (not verified) · 27 weeks ago

You're both correct, the Leaf is based on a Versa platform, hence the less sophisticated rear suspension mentioned.

The 2012 Focus has moved significantly up market from what a Focus used to be, which used to be a basic economy car. In terms of content and features, the Focus is more like a Fusion, and the Fusion will probably move up market soon.

· Terrence (not verified) · 27 weeks ago

The leaf is based on a Versa platform. I was told by a Nissan rep at a leaf showing in the summer. He said it's the same platform, just lengthened 6 inches. That's straight from Nissan

· EVNow · 27 weeks ago

@Terrence Nissan would obviously use what they could - that's how you control cost. But, Leaf is a ground up design that incorporates the battery as part of the structure. In anycase see the question I was answering.

· Anonymous (not verified) · 27 weeks ago

A lot of mis-info on the last several posts.

(1) LEAF is NOT based on Versa platform.
(2) Versa (or Tiida) is based on (2006-2012) B platform, (2012 - beyond) V platform.
(3) There were EV test mules based on Cube3 (stretched B-platform) & Tiida (B platform). They were just test mules, although I do hope that there will be a Cube3 EVs...
(4) Most importantly, as per Nissan press release, LEAF's platform is built from ground up, specifically for EVs.

http://www.nissan-global.com/EN/TECHNOLOGY/OVERVIEW/leaf.html
http://www.nissan-global.com/EN/TECHNOLOGY/OVERVIEW/ev_platform.html
http://www.nissan-global.com/EN/IR/INSIDE/INSIDE-SP/ZEM/speeches.html

A couple of points - don't just "trust" a Nissan rep; he/she can be as clueless as I am (most of the times).
Focus is a conversion car as EV Now and many others have pointed out. There are advantages - mainly cost - and disadvantages - mainly space wasting and weight.

I hope that this will close the chapter on, "Nissan LEAF is based on the Versa/Tiida" fallacy.

· jim1961 (not verified) · 27 weeks ago

It's amazing how much complaining I hear about the Focus EV. One short year ago there was only one highway-capable EV available, the limited production Tesla Roadster. How many EVs and PHEVs are available now? Is one more EV to choose from a bad thing? One year from now there will be nearly a dozen EVs and PHEVs available to choose from, each with it's own pros and cons. Is the glass half empty or half full?

· JRP3 · 27 weeks ago

The complaining is warranted. A more expensive but in some ways less capable, (fast charging), EV is not what we need. For EV's to succeed they need to get better and cheaper, I think this may fail at both, unless it somehow produces a real world range that's better than the LEAF. That could help justify the price difference.

· alt-e · 27 weeks ago

Many of us here are looking for the plug-in industry to take off. We are looking for that so that we can buy such vehicles ourselves but also because of the good that would do for many US and worldwide issues.

But in addition to all of that, I think that many of us would like to see the US car companies be competitive in this space. Plug-ins are the future of the car market just like compact and fuel efficient cars were the future of the car market during the late 70's/early 80's when the Japanese car companies came in with the right product and the US car companies only did the minimum they had to. Which lead the US auto industry into decline.

Rather than see that happen again, it would be good if the auto industry could be agressive in this new area where cars will eventually go. So if it looks like they have priced this vehicle just for limited volume sales this is concerning. I would rather they push the envelope and really try to take the lead. They will do better in the future as a company if they do. There are a lot of future jobs at stake.

· TrasKY · 27 weeks ago

Great piece, Nick, and great responses to the various questions and comments. Your analysis that " the main problem is that they are trying to launch a car by the time they originally said they would launch it but it really isn't ready to launch yet so they've been kind of caught off guard. Perhaps they should have waited another 6 months to launch but then they would be competing with Honda and Tesla for the EV limelight and they would have been ridiculed for not meeting their self-appointed deadline" seems to be spot on. The high price and limited quantity is in many ways probably an insurance that the first buyers will be of the early adopter variety, people who are excited by the new technology and want to be on the cutting edge and know that a. the kinks aren't worked out and b. this is a product likely to be significantly improved in a second generation. I think about the fact that the original iPad shipped with an empty spot where the camera should go but they couldn't make their schedule and price point and get the camera so they put it out. i waited for the one with the camera.

The main thing that bugs me about the price is that I thought the platform and assembly line sharing was going to significantly reduce the cost of the vehicle. That said, this is a different car than either the Volt of the Leaf, as it's a hatch back. I need a wagon to lug equipment and also to get around with my dog. Neither of those cars really suits both of those needs.

· EVNow · 27 weeks ago

@TrasKY · "The high price and limited quantity is in many ways probably an insurance that the first buyers will be of the early adopter variety, people who are excited by the new technology and want to be on the cutting edge and know that a."

Wouldn't those people already have (or have on order) a Leaf/Volt ?

· JRP3 · 27 weeks ago

How is the LEAF not a hatch back? With the big lump in the trunk area of the Focus I think the LEAF would give more useable space.

· EVNow · 27 weeks ago

@jim1961 "One year from now there will be nearly a dozen EVs and PHEVs available to choose from, each with it's own pros and cons. Is the glass half empty or half full?"

Focus EV @ 40K is better than no Focus EV at all.

But, if you are outside CA - you would have very few options a year from now - 3 PHEVs (Volt, Energi, PIP) and 4 EVs (Model S, Leaf, Focus EV & Mitsu i). If you leave out the tiny Mitsu i & expensive Model S - you have exactly 2 EVs on offer - Leaf & Focus EV. You can see why people are cribbing that one of the 2, is priced for small volumes.

· alt-e · 27 weeks ago

The LEAF has more cargo volume than the Focus EV has, but the Energi will have more cargo space than the LEAF. If you are willing to drive your dog around in a plug-in hybrid instead of an EV. The Ford Energi is supposed to be out a year from now or so.

· EVNow · 27 weeks ago

@alt-e "The LEAF has more cargo volume than the Focus EV has, but the Energi will have more cargo space than the LEAF."

I've a comparison of all EV/PHEV dimensions/specs at MNL.

http://www.mynissanleaf.com/viewtopic.php?f=10&t=6715

On my Energi blog I tried to estimate the cargo space (and other dimensions) of Energi. I think it will have 27 cu.ft. compared to 23 cu.ft in Leaf. FFE will probably have 10 cu.ft or even less like Karma's 6.9 cu.ft. Passenger colume on FFE is likely to be a little higher than Leaf's 90 cu.ft.

· Gregory Lemieux (not verified) · 27 weeks ago

@ EVNow

"Wouldn't those people already have (or have on order) a Leaf/Volt ?"

My thoughts exactly. The only way the strategy of getting an EV retrofitted ICE car out there a year after the LEAF hit the market (and having scooped up early adopters) and still make a big impact in that space is to cater to those early adopters willing to sacrifice to what I'm willing to bet will be reduced performance and utility (as compared to a LEAF) for a trade in lower MSRP. The only other segment of the early adopter movement that might not have picked up a LEAF in favor of a domestic EV has probably already snatched up the Volt unless they are holding out for pure EV. This just seems to be a very small segment. Given all this, and Nick's responses in the comments, I'm starting to see why Ford went the way it did. Not that I'm not disappointed and think it is a set back for Ford and the EV market as a whole, mind you.

· Nick Chambers · 27 weeks ago

TrasKY,

Thanks for the kind words! These issues are always so much more complicated from a marketing perspective than many of us acknowledge. I've been covering this space exclusively for 5 years now and I'm still amazed at the little secrets and different ways of looking at the world through a marketers eyes that I discover every now and then. While the $39,995 price doesn't seem very smart at this point to those of us that are looking at it in the small slice of existence that we know as the reality of today's market, I'm sure the decision to sell it at that price involved a massive amount of work and decision making.

Personally, I think Ford could have easily sold it at $37K and took the loss of a couple hundred million over the next 5 years. From my perspective, that loss of $200M would have been a pittance when looked at as marketing budget for the entire Ford brand--it's the well-known halo effect and Nissan has benefited greatly from it.

· EVNow · 27 weeks ago

Ford from beginning is saying they will get into all the segments without betting on one technology like Totyoa & GM (PHEV) or Nissan (BEV) are doing.

But the downside to this is resources spread thinly over all the segments - which means, may be, Ford can't really compete head-on in any segment. Atleast in BEV we see Ford is not interested in direct competition. We will know how they feel about direct competition in PHEV space when they release the price of Energi.

In Hybrid space - we see the kind of dominant position not seen in any other category of automobiles. It was brought mainly because competitors were unwilling (or unable) to directly compete with Prius.

· alt-e · 27 weeks ago

I think some of it comes back to that in-house vs out-of-house issue I mentioned earlier. The Nissan LEAF uses Nissan batteries, electronics and motors. The Ford Focus EV uses vendor batteries, electronics and motors.

There are overheads and profits in the Ford EV that are not in the Nissan.

But it is different for the Energi. From what I understand the Energi will at least have electronics and motors in-house. Although they will still suffer out-of-house markups on the battery. But it will be a smaller battery pack than the LEAF.

· alt-e · 27 weeks ago

@EVNow - I finally looked at that table that you did on the various plug-ins, http://www.mynissanleaf.com/viewtopic.php?f=10&t=6715. It is very convenient. Thank you for compiling it.

The only nit picking thing I have to say about it is that you have one line for cargo volume and I think that on some vehicles you have the cargo volume with the seats down and on others with the seats up. Or maybe you have the max cargo volume in each case and some cars don't allow the back seats to go down.

Either way, it would be good to have both cases listed. The cargo volume with the seats up for the LEAF is 14.5 and for the Volt 10.6 and for the Prius 21.6. Those are numbers I gathered from the different car companies over the previous months.

· EVNow · 27 weeks ago

@alt-e · "Either way, it would be good to have both cases listed. The cargo volume with the seats up for the LEAF is 14.5 and for the Volt 10.6 and for the Prius 21.6. Those are numbers I gathered from the different car companies over the previous months."

I'm using the single cargo number EPA gives.

· alt-e · 27 weeks ago

Oops. I got the Prius wrong. The Prius is 15.6 with the seats up and 21.6 with the seats down.
The Volt is 10.6 and 18.0
The LEAF is 14.5 and 24.0
The Mistubishi i is 13.0 and 50.4
The Mitstubishi with the seats down seems impossible, but it was the same number where ever I looked.

· alt-e · 27 weeks ago

@EVNow - That is fine. As I said, the table you put together is very convenient. Thanks again for doing it.

· TrasKY · 26 weeks ago

@EVNow "Wouldn't those people already have (or have on order) a Leaf/Volt ?"
Maybe, but some may have been waiting for a different alternative. Some, like me, prefer the battery cooling system that Ford is using. Some, like me, prefer to buy a US made car (not always the case for me but the country is kind of in the crapper and I feel like I'd like to do my part, when I can, to support domestic manufacturing, especially when built by union labor). Also by they way, on the chart you send a link to there is no cargo figure for the Focus but I have driven that car and seen the Leaf and feel confident that the former would better suit my gear transport needs.

In general, I would guess that Ford will sell all that they can make of the Focus for some time and then will probably find a way to bring down the price in the future, as well as work out some kinks.

· FredFlintstone · 26 weeks ago

My 1st post so I apologize if I add comments that have been posted elsewhere on this site. I have been waiting for the FFE info and now that it's been made available I have a few comments and observations to make.

The FFE is 5% more expensive than the Leaf. I have owned 45 vehicles so far and rarely do any 2 vehicles that I am considering have the same price. I consider the price difference and what I get for that price difference... and often it's really just a matter of what appeals to me at the time. There have been posted comments that the Focus has more visual appeal than the Leaf. Visual appeal is worth something to me. If the Focus was just $100 more than the Leaf and you like the asthetics of the Focus more, would you pay the $100? If so, then my point is made: SOME of the $2000 difference could be justified just because you like the look of the Focus. Whether it's $100, $200, $500, or zero, that monetary value won't be resolved in a forum.

TrasKY made the comment that purchasing a Ford would provide benefit to the US economy. I agree with TrasKY and so would give preference (with some limits) toward the Focus. This reminds me of a phrase that Ross Perot used in '92... Economic Patriotism.

On a less opinion based note, I could use a bit of comment and clarification from others who have posted.

First, using rough numbers: If I have a round trip commute to work that is 60 miles and if I drive a Volt, then I will save about $2.00 per day compared to a gasoline powered 40mpg vehicle. If the Volt can drive 40 miles on a charge, I can avoid purchasing about 1 gallon of gasoline. Assuming $1.50 for a charge and $3.50 for a gallon of gasoline, then I will save $3.50 - $1.50 = $2.00 per day commuting to work assuming there is no charge station at work. If I have errands to run after work, then I will be running on gasoline, not electricity so there are no additional savings. So it seems reasonable to me that I can save $2.00 per day on fuel costs with a Volt.

If I drive a Ford Focus for that same commute, then the entire trip is on electricity. Using rough numbers again, I can avoid purchasing 1.5 gallons of gas so the savings would be approximately $5.25 (gas) - $2.25 (charge) = $3.00 per day on fuel costs. If I have errands to run after work then I should be able to realize a bit larger daily fuel cost savings.

Those conservative fuel savings would be greater if you were comparing the electric to a more typical 25mpg gasoline vehicle.

Changing subject a bit here. Every time I read an article or posted comments about electric vehicles I ask myself if I am close to justifying the purchase of an electric vehicle (assuming I can get one in Minnesota). Price is one consideration but another is risk. Perhaps I am not observant but I have not seen all of the required information to answer that question. We now have miles per charge and vehicle pricing, but I have not seen a warranty comparison done. The 'better' the manufacturer warranty, the less risk I take which gets me closer to my first electric car purchase.

One last item. In the documentary 'Who Killed the Electric Car' there was a spot where they compared the anticipated replacement parts required for a gasoline vehicle and an electric vehicle. If I recall correctly, the comparison was speculation at that time. Is there updated information available regarding electric vs gasoline vehicl parts and service cost comparisons?

Playing with simple rough numbers again: The FFE is approx $41,000. Subtract the $7500 tax credit leaves you with $33,500 to justify. That would be approx $600 per month for 60 months to purchase. If average fuel savings are $3.00 per day, times 30 days, you get approx $90 per month fuel savings with FFE or Leaf, and $60 per month with Volt. So $600 per month now becomes $510 or $540 per month. If an electric has a lower monthly maintenance cost, what would that be? For example, if the electrics so far have been $100 less per month in maintenance (engine/transmission repairs) compared to an equivalent gasoline vehicle, then I should be able to subtract another $100 and have a $410 or $440 monthly payment to consider when comparing gasoline power to electric powered vehicles.

Then there is the Volt to consider. It still has a gasoline powered engine which will have maintenance costs. The FFE and Leaf do not. So again, perhaps my logic is flawed, but I can't help thinking the monthly maintenance savings that an all electric vehicle might offer would be lost in the Volt to some extent. In a Volt, if either the gasoline engine or the electric drivetrain has a failure, then you really aren't going anywhere. In a FFE or Leaf, only a failure in the electric drivetrain will keep you from commuting. I really like GM vehicles, but I think Ford and Nissan made the better choice with all electric.

Pleasant, constructive criticisms and corrections to my comments are welcome.

· JRP3 · 26 weeks ago

I'd say you've got it down pretty well. As for risk you can always lease. As for long term maintenance the one long term EV we have to look at, the RAV4EV, has been around for 10 years and as far as I know most have had little to no maintenance.

· dgpcolorado · 26 weeks ago

@FredFlintstone, The one caution I would make has to do with your 60 mile commute in Minnesota (correct?). The range of the FFE might not be enough to do that in winter unless you have access to workplace charging. It depends a lot on what speed you will be driving, in addition to weather and heater use. If you have access to workplace charging you will be fine with the FFE.

· FredFlintstone · 26 weeks ago

Thanks for the feedback JRP3 and dgpcolorado...

From the information that I have seen, which I believe came from the Tesla website, heating and air conditioning will diminish driving distance by 10% if you 'set it on high'. If you set it on medium, then obviously the driving distance per charge will be affected less than 10%. So often I hear people comment that the colder temps will reduce the driving distance. That is not so, except for running the heating and air conditioning, so even those folks that live in the hot state of Texas will have reduced driving distance due to running the air conditioning. If the electric vehicle can do the 1/4 mile in 5 seconds in Minnesota warm summer weather, then that same electric vehicle will take 6 or 7 seconds in our Minnesota cold winters.

It's nice to hear that the RAV4EV has had little or no maintenance. That is an expense that usually comes in spuratic 'big lumps' for items such as brakes, water pump, timing belt, transmission, and so on. But I think a person could make a guestimate of how that might be averaged to a monthly expense. The purpose of doing so is so that it can be subtracted from the over priced car payments that the electric vehicles have. The anticipated average monthly maintenance expenses should be included in the marketing information provided by the EV manufacturers. It would help justify purchasing an EV.

As far as the 60 mile commute, that was just an example to show my train of thought. My commute is actually 55 miles round trip but that would have made the example a bit more difficult to use rough numbers.

Thanks again for the replies... Fred

· EVNow · 26 weeks ago

@FredFlintstone · "So often I hear people comment that the colder temps will reduce the driving distance.That is not so, except for running the heating and air conditioning, so even those folks that live in the hot state of Texas will have reduced driving distance due to running the air conditioning. "

That is nor correct. Even if you don't use the heater, range will be lower in winter. If you use the heater at freeway speeds, you may get about 60 miles with Leaf/FFE. See my stats - collected over the last 8 months, daily.

http://www.mynissanleaf.com/viewtopic.php?f=31&t=6701

· JRP3 · 26 weeks ago

Indeed. Even without additional loads an unheated battery pack has lower capacity and uses more of that capacity to deliver an equivalent amount of power. In simple terms the cold temperatures raise the internal resistance of the battery so it can't be charged as full and it's less efficient when discharging. I do think Nissan made a mistake not offering a more aggressive battery heater to preheat the pack when plugged in.

· FredFlintstone · 26 weeks ago

I'm not quite sure how to reply. I was trying to say what you said... the internal resistance goes up as the temperature goes down, without discussing internal resistance directly. Most people don't understand the concept of internal resistance of a battery so I tend to avoid discussing it. So we agree on internal resistance.

I am still not quite in agreement with the comments about noticeable capacity changes due to temperature. IF you are saying that a 1 hour charge for batteries in a cold Minnesota garage will receive a lesser charge when compared to a 1 hour charge for batteries in a hot Texas garage, then I agree. But that is a timed charge, and because the internal resistance of the batteries is higher in the cold climate, the charge rate will be lower so you get less charge in 1 hour. If however, you allow the charge on the cold climate batteries to run to completion, I still believe that both Minnesota and Texas batteries will hold the same charge.

I took a look at your stats and I do not dispute them. After all, you're the one with EV experience, not I. I believe it was the Tesla website that indicated their cold weather testing showed a 10% decrease in driving distance due to running the heater constantly during their test. Your driving distance variation seems to be a bit more substantial than what the Tesla site suggested, and to be honest a bit alarming considering that your temperatures are not what I would call cold at all. I must admit that I am still a bit skeptical though. With that skepticism... IF I AM CORRECT that the capacity is for practical purposes unchanged due to outside temperature, and IF THE TESLA site is correct that driving distance is only affected by 10% due to running the heater or air conditioning, then your data indicates that there is another factor that I am not considering.

Excuse my ignorance about the different ways each manufurer manages their battery packs, but do some manufacturers like Nissan heat their battery packs in cool or cold weather and others such as Tesla or Ford choose not to heat the battery packs? Perhaps that would be worth considering. I could understand the decision not to heat the packs in cool or cold weather. Power loss (heat) equals current (amps) squared times the internal resistance of the batteries. A higher internal resistance in cool/cold weather would result in the batteries heating up quickly due to the higher internal resistance and therefore would not require additional heating. To some degree, that would result in some amount of self regulating temperature control. Once the batteries heated up, the internal resistance would go down, and the batteries would emit less heat (power loss). Well that's my thought but it's not based on any experience with EV's. Actually, I would expect a noticeable amount of energy being consumed to keep the battery temperatures cooled down in a warm climate.

I value your stats and I will have to give it more thought. I am not trying to win an argument but I am trying to understand what caused your EV to experience such a significant variation in driving distance for such a small variation in temperature. Extending your graph, I might expect the driving distance on a cold Minnesota morning, say -20 degrees, (almost 70 degrees colder)... well, there might not be any point to estimating the driving distance and just leave it in the garage. I say that just a bit in jest, but if I did drive my EV to work on such a cold morning, I still need to get home from a location that does not have a charging station. Admittedly the temp would likely have risen to zero degrees by the time I head home from work. We really don't get many days like that, but we do get them.

I need to think this through.......

Fred

· JRP3 · 26 weeks ago

Actually Tesla heats their pack, Nissan only does so on the newer models and only at extreme temps, below -20 to keep the electrolyte from freezing. Your example is wrong and here is why. The increased internal resistance from the cold causes the voltage to increase faster when charging. Unless the charger compensates for the lower temperature by allowing the charging to continue at the higher voltage less charge will actually go into the battery. Voltage is only an indirect indication of SOC, dependent on current and temperature. However, if the charger keeps charging at the higher voltage you get closer to the electrolyte breakdown voltage, which is not good, so they don't do that. Bottom line, you get less charge in the cold. On the other side, during discharge voltage sags more for the same current, so to deliver the same power as the voltage sags more current must be used, draining the cell faster, and giving you less range. If you live in a colder climate and you need to get most of your range year round you want a fully heated pack. If you can live with reduced range then it's not a big deal.

· FredFlintstone · 26 weeks ago

JRP3, Good comments and I agree with your comments but I would be very surprised if the intelligent battery chargers didn't automatically adjust themselves for this.

Piece at a time...

Your note "The increased internal resistance from the cold causes the voltage to increase faster when charging. Unless the charger compensates for the lower temperature by allowing the charging to continue at the higher voltage less charge will actually go into the battery."

I agree, but it would be quite easy for the charger to determine the internal resistance of the battery at any time during the charging process. That could be determined by placing a load on the battery for a few seconds, say 20 amps for example, and measuring the battery voltage drop. Admittedly you would not want to increase the voltage beyond a level that would damage the electrolyte but I believe that an intelligent battery charger could compensate for higher internal battery resistance by monitoring the resistance, increasing the charge voltage, and just run longer which would result in the same amount of charge. The downside of living in a cold climate (of which there are many) is that our EVs will just take longer to charge to full capacity. So long as my EV is ready in the morning when I head off to work, that's not a problem. Whether the charging process completes its charge at 3am or 4am is not an issue.

Next you mention "On the other side, during discharge voltage sags more for the same current, so to deliver the same power as the voltage sags more current must be used, draining the cell faster, and giving you less range. If you live in a colder climate and you need to get most of your range year round you want a fully heated pack"

I guess I won't answer that with, well, answers, but with questions because I don't own an EV and my EV experience is limited to a 15 minute test drive in a Volt on a fair summer day.

I agree that the voltage will sag initially due to the higher internal resistance from the cold temperature of the batteries. Power equals current squared times resistance. For this my lack of experience means I don't have real numbers. Picking numbers out of thin air, if the current draw is 50 amps and the internal resistance is .01 ohms, then 25 watts of heat will be generated within the batteries. Wouldn't this heat increase the temperature of the batteries as you drive? So, wouldn't this issue diminish, or self correct itself, as you drive? For short commutes maybe there wouldn't be enough drive time for the batteries to heat up. I don't know. But, you are correct that there would be a penalty for the cold battery temperature. So if I want to drive 55 MPH on a cold day, I would have to push a bit harder on the accelerator and that would cost me some amount driving distance.

One more: "Actually Tesla heats their pack, Nissan only does so on the newer models and only at extreme temps, below -20 to keep the electrolyte from freezing."

I did not know that. It seems logical to me that during the night while the batteries are charging, the batteries would be heated from the 120/240 volt power line and from the charging process itself. For the return trip, when my EV has been parked for 8 hours without a charger, the batteries would be at the ambient outside temperature. If I heat the batteries using some of the charge that they contain, I would have to wonder whether it is best to use that energy to heat the batteries or to propel the EV closer to my garage. I didn't realize that there were issues with freezing the electrolyte. If so, then some charge would have to be drawn on those rare days when the temperature gets that low in Minnesota. In that case, you would want to make sure there was ample charge in the batteries to allow heating them during the entire time we have extremely cold temperatures. You say that Tesla and now Nissan heat their batteries. When are they heating them? Is it during the charging cycle, during the early stages of driving, or is it during the entire driving time? If they heat them during the entire drive time in a cold climate, then that tells me the heat generated by the higher internal resistance is not sufficient to heat the batteries during a commute.

Thanks once again for the info. I am not sure that we have stayed on topic (The Ford Focus Electric), but I guess this discussion applies to the FFE as well. Hopefully someone other than us finds this helpful.

Fred

· dgpcolorado · 26 weeks ago

@FredFlintstone, In addition to what others have said above, you might want to consider that the Tesla has a much larger battery pack than the FFE so running the heater will mean a much bigger hit to the range of the FFE. It is known with the LEAF that AC uses far less power than the resistance heater. How that will work out in the FFE is unknown because Ford hasn't released details on the car yet, so far as I'm aware.

For those of us in cold weather areas, the LEAF can be preheated (or precooled) while plugged in. It also has heated seats, steering wheel, and mirrors, which might reduce the need to use the cabin heater. But in a Minnesota winter? I have my doubts. Will the FFE have the same preheating and heated seats features? My guess is that it will but I don't know.

As for range not being reduced in cold weather, cold batteries aside, that is not correct. Cold weather means increased rolling resistance for tires and bearings (cold lubricants). Cold air is also more dense than warm air, which means increased drag at a given speed. And wet or snow-packed roads can mean increased rolling resistance and reduced traction efficiency. Do you really get the same gas mileage in an ICE car in summer as you do in winter? I sure don't here in the Colorado mountains!

In short, even if the FFE has an effective battery heater, which is uncertain, you will NOT get the same range from the FFE in winter as in summer even with the climate control off. How much range reduction remains to be seen until owners do the experiment.

· JRP3 · 26 weeks ago

The great thing about lithium batteries is very low internal resistance. Yes they do self heat somewhat, but you simply will not have the same performance on a 20 degree day as you will on a 70 degree day and your range will suffer.
As I said the charger could compensate somewhat for temperature during charging but I don't know to what degree and/or if they actually do so. Tesla's answer is to keep the cells within a specific temperature, and they will do this when plugged in and also they will use energy from the pack if needed when not plugged in. A Tesla unplugged for a long time will eventually kill it's pack I think.
I actually misspoke about the Nissan heating, I think it actually comes on at 14F and it's not actually to prevent electrolyte freezing but to prevent damage from driving or charging at low temps. I think the batteries are fine at lower temps if just sitting there, it's when trying to move current in or out that problems arise.
So in quick summary, cells do self heat somewhat, but not enough to compensate for really low temperatures, chargers can compensate by reducing current, extending charge times, and/or allowing higher voltage, but I don't know if they do or how much, and I don't know how long the LEAF battery heater runs in cold weather.

· dgpcolorado · 26 weeks ago

@FredFlintstone, In answer to your question about the LEAF battery heater, the owner's manual says that it comes on at -4ºF and goes off at 14ºF. It reportedly takes 300 Watts and won't work below 30% SOC. Nissan recommends leaving the car plugged in when stored for an extended period in very cold temperatures. The battery has considerable thermal mass, so 8 hours at cold temperatures probably isn't a problem.

What isn't known, so far as I know, is how Ford will handle this on the FFE. The battery has liquid thermal management. Is that just for cooling or will it be used for heating as well? Will the cooling system add to the thermal mass and increase the time it takes for the battery pack to cool down after use? I have no idea. Why Ford has been so unwilling to release technical details on the FFE is unclear to me. Perhaps they are still subject to change.

· FredFlintstone · 26 weeks ago

Thanks for the comments.

I did not take into account that the Teslas have larger battery packs and therefore heating/air conditioning would have a smaller impact on driving distance. That would explain why the Nissan stats above show more than a 10% hit. I don't like what that implies about electric car feasability for those of us in the colder states. I will have to wait and see.

Fred

· EVNow · 26 weeks ago

@JRP3 · "In simple terms the cold temperatures raise the internal resistance of the battery so it can't be charged as full and it's less efficient when discharging. "

Well, even if I charge in the garage at a comfortable temperatire and get the same full battery charging - the m/kwh is less in winter. It could be the higher air density (and in our part of the world, lot of rain and wet roads).

While heating the battery may get us to a better opearting temperature quickly, that heating itself will take up energy which may or may not be recouped with better m/kwh. The other think is - higher internal resistance means the discharge itself will heat the battery.

· JRP3 · 26 weeks ago

Right but internal resistance only heats the cells so much. As you say there are a number of reasons for lower mileage in the cold, some have nothing to do with the battery, but charging a warm pack and discharging a warm pack will get you further than a cold one, all things being equal. Ideally with an insulated enclosure and a preheated pack it would not take much energy to keep the pack at a warmer temperature. Most of us DIY types that drive in the winter use resistance heating pads and insulated battery boxes which help keep the packs warm and the range up. I don't drive mine once the snow starts flying, or once they start dumping a lot of salt, so I have an unheated and uninsulated pack and I notice a loss of range even around 35-40 degree temps.

· EVNow · 26 weeks ago

@JRP3 "Ideally with an insulated enclosure and a preheated pack it would not take much energy to keep the pack at a warmer temperature."

True. But that implies - in hot weather you will have to spend energy to cool the back - instead of what Leaf does - remove heat by convection.

BTW, if you read Volt owners experience, you will see that they lose quite a bit of range in winter.

· EVNow · 26 weeks ago

@FredFlintstone · "I value your stats and I will have to give it more thought. I am not trying to win an argument but I am trying to understand what caused your EV to experience such a significant variation in driving distance for such a small variation in temperature."

If you read thr' that thread - you will see many of us are asking the same question.

It could easily be the difference between driving in the rain and no rain. In Seattle, we have rainy winters and very dry summers.

· JRP3 · 26 weeks ago

Yeah, that's why I kind of like the idea of using a heated insulated enclosure for the bottom of the LEAF, which you'd take off in the summer. Aftermarket opportunity?

· dgpcolorado · 26 weeks ago

@JRP3, I believe that the 2012 LEAF does have extra insulation on the battery pack, in addition to the heater elements. But I haven't looked at the service manual to verify this.

It might be possible to modify the car to get the current heater to come on at higher temperatures.

· EVNow · 26 weeks ago

@JRP3 : "Yeah, that's why I kind of like the idea of using a heated insulated enclosure for the bottom of the LEAF, which you'd take off in the summer. Aftermarket opportunity?"

That is certainly a possibility.

· EVNow · 26 weeks ago

@dgpcolorado · "I believe that the 2012 LEAF does have extra insulation on the battery pack, in addition to the heater elements. But I haven't looked at the service manual to verify this."

No. The idea is the heat of the batteries get dissipated since they are in thermal contact with the metal bottom cover. That is why Leaf doesn't need to cool the battery.

· Jeff Keiffer (not verified) · 25 weeks ago

I just don't get it. Electric cars have been around since the late 1800's, capable, back then, of going 60+ MPH. The EV1 had a range of 70-100 miles on a single charge using lead acid batteries...am I missing something here? Are car engineers today dumber than they were 20 years ago or better yet, over 100 years ago? Why should a electric car today with improved battery technology, cost so much and have about the same range as the lead acid version of 20 years ago?

Big Oil doesn't want electric cars and neither does Big Auto and they continue to prove that every day. Big Auto is only doing this for the billions in grants they received from the government at tax payers expense (shocking!) and they are working hard to make an electric future all but impossible. Hopefully Tesla can come out with a nice low to medium priced alternative.

· ex-EV1 driver · 25 weeks ago

@Jeff Keiffer,
Electric cars in the late 1800's may have made it to 60 mph but could probably go less than 10 miles at that speed and their total range at ~25 mph was less than 50 miles. They also had to be very expensive to be able to go either 60 mph or 50 miles. They also required a lot of battery maintenance and the batteries didn't last very long.
You're right that Gen2 lead acid EV1 were able to go nearly 100 miles at 60 mph. All cars back then were a lot more expensive (adjusting for inflation) than today's cars and offered a while lot less (not waterproof, 30K mile life, no safety, no pollution control, no amenities - radio, A/C, turn signals, pulse wipers, noisy, lighted vanity mirrors, high beams, backup lights, brake lights, marker lights, flash-to-pass, cupholders, electric mirrors, electric windows, electric locks, remote keyless entry, dimmable rear-view mirrors, defrosters, auto headlights, headlight-on reminder, steering column locks, . . . . . )
The EV1 was really quite an improvement. Tesla's cars and even the Leaf are revolutionarily better.

· EVNow · 25 weeks ago

@Jeff Keiffer

EV1 was a small 2 seater. Can't compare to Leaf. Besides, EV1 was a lot more expensive - it wasn't even sold (we all know the story).

· JRP3 · 25 weeks ago

Yeah there is a major error here comparing cars that were basically golf carts in the late 19th and early 20th centuries with modern vehicles. Also a problem with comparing the EV1 which was a very streamlined and optimized small car with today's larger and more feature laden EV's. I do think we should have more EV1 type designs out there at this point getting more range from available batteries.

· Ben Bethel (not verified) · 23 weeks ago

First off, I am happy that I came across this site.

I am an early adopter, first segways in Arizona, ended up owning four, and actually used them to get to work... First prius in Arizona, ended up having six, and one of first volt owners in Arizona, was hit by red light runner in 40mph side Impact crash by red light runner on July 19th, car has been in and out of shop for more than three months in the six I have owned it.

I hear all of this talk about price, but I don't think anyone should ever buy these vehicles since we know what happens with battery prices and technology every year. You can lease a prius for 189/mo, a volt or leaf for 349/mo, and I bet by next October the volt, leaf, focus ev will be 299/mo with 2000 cash at lease inception. I also believe the tesla s will start at around 449/mo, but drop to 349/mo by late 2013, especially considering what you can currently lease a luxury car like a Mercedes for these days.

Anyway, what I find interesting is air cooled vs liquid cooled batteries, living in Arizona asphalt gets about 155 degrees on a day between July and September, and the nights in Phoenix get to the 20s sometimes from December to February. My volt range will say 35 miles in the fall but I can go close to 48 miles, in summer it is about 28 miles but never a problem as I have a charging station at work, and outlets can almost always be found in any shopping center parking lot at the base of a sign or light post or against a building.

The focus intrigued me because it seems to charge as fast at 240 than a leaf at 480, can someone tell me if this is true? Since I am still having problems with my volt, and it is going back to the shop on monday, I'm thinking about a leaf, unless I should wait for the focus or the tesla. I may take up Chevy s offer to buy back my volt.

Thoughts?

· JRP3 · 23 weeks ago

The Focus cannot charge as fast at 240 as the leaf at 480, not even close.

· ex-EV1 driver · 23 weeks ago

The Focus should take about 4 hours for a full charge at 240v X 32a = 7.6 kW (its 25 kWhr battery will take 25 kWhr/7.6 kW = 3.2 so it could possibly charge in 3 hr). The Leaf can charge at 420v X 120a = 50 kW so its 25 kWhr battery could charge as fast as 0.5 hour.
The reality with the Leaf is that it charges to about 80% in about 0.5 hours, then the charging rate slows so that remaining 20% takes about another half hour.

· EVNow · 23 weeks ago

@Ben Bethel (not verified) · "You can lease a prius for 189/mo, a volt or leaf for 349/mo, and I bet by next October the volt, leaf, focus ev will be 299/mo with 2000 cash at lease inception. I also believe the tesla s will start at around 449/mo, but drop to 349/mo by late 2013, especially considering what you can currently lease a luxury car like a Mercedes for these days. "

You are way offbase. Tesla isn't even thinking of offering a lease on S - let alone a highly subsidized one.

The battery density goes up about 10% per year - not double every 18 months like it happens with electronics. So you won't find the battery price falling anywhere close to the speed of electronics.

BTW, you can no longer lease Leaf for $349. MY12 price has gone up.

· Anonymous (not verified) · 23 weeks ago

so I'm paying $20,000 for the car and 19,999 because it's not a gasoline powered vehicle? does the $19,999 go towards the oil company for marking up the price so high?

· JRP3 · 23 weeks ago

No, but the thousands you spend on gasoline during the life of the gas version does, and most of that money goes to other countries, some that support terrorism. So you help promote terrorism. Electricity on the other hand is all produced domestically, as is the FocusEV.

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