Ford Will Launch Focus Electric in 19 Markets, Spanning Much of the U.S., in 2011

Nick Chambers · Nick Chambers · 1 year ago

In the past, Ford has said its strategy to make an electric car using an already successful platform gives it a leg up on its competition because the existing manufacturing volume reduces costs. It looks like having that volume might also provide the company with another advantage: bringing the Focus Electric to more markets at launch than any of its competitors.

According to a Ford press release, at launch in late 2011 the Focus Electric will be available to consumers in Atlanta, GA; Austin and Houston, TX; Boston, MA; Chicago, IL; Denver, CO; Detroit, MI; Los Angeles, San Francisco, and San Diego, CA; New York, NY; Orlando, FL; Phoenix and Tucson, AZ; Portland, OR; Raleigh Durham, NC; Richmond, VA; Seattle, WA; and Washington, D.C.

“There is a great deal of excitement for the Focus Electric across America and Ford wants to build on this enthusiasm by making our first all electric passenger vehicle available in as many pilot markets as possible,” said Mark Fields, President of Ford Motor Company America, in a statement. “This is the first step in rolling out the Focus Electric. As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country.”

Translation: "If we see our current lineup of hybrids and higher-mileage vehicles selling well in other regions that commit to EV infrastructure funding, we'll bring the Focus Electric there as well."

The Focus Electric will be built at the Michigan Assembly Plant in Wayne, Michigan, on the same line as the conventional version of the Focus. This arrangement gives Ford a great deal of flexibility to meet demand as conventional Focus's can be changed out for plug-in Focus's as the need warrants.

When the Nissan LEAF launches this year it will be available in five markets, expanding during the year until it is available nationwide by the end of 2011. The Chevy Volt will have a similarly limited launch and will expand at a slower rate than the LEAF. With Ford getting into the plug-in game about a year after the launch of both the LEAF and the Volt, it makes sense for them to use their already existing volume capacity with the Focus platform to reach as many markets as possible quickly to take the edge off of Nissan and GM's potential lead.

Comments

· dgpcolorado · 1 year ago

Really glad to see this. Ford has been so quiet about the electric Focus—especially compared to Nissan and the Leaf—I was starting to wonder if it was going to be "vaporware". I'll be interested to see how the two mass market BEVs compare in everyday use. For example, the Focus will reportedly have a temperature regulation system for the battery pack and the Leaf won't. Will that make a difference in battery life?

I'm also hoping that competition will get prices a bit lower and will lead to longer range options on second generation models.

· Tom Moloughney · 1 year ago

Nick, do you know if the EV version will be offered in both hatchback & sedan versions. I have seen pictures of it in both configurations.

I do like the focus, but I'd really like to see Ford build an EV from the ground up, not convert an existing ICE car to an EV. How about something the size of a fiesta with aerodynamics and weight reduction as top design priorities.

· BerkeleyCowboy · 1 year ago

I'm frustrated with Ford regarding their inability to let buyers know a delivery date. I want to purchase a new care now. I would most likely purchase the Ford Focus instead of the Nisan Leaf based on my experience with Ford products. The Leaf is attractive because its avaiable now.

Ford, PLEASE provide some delivery and price otherwise I will have to settle for the Leaf.

· Michael (not verified) · 1 year ago

Since the Focus EV is based on the 2012 redesign, I doubt you will see it before September 2011.

· dgpcolorado · 1 year ago

^? From Nick's article above:

"According to a Ford press release, at launch in late 2011 the Focus Electric will be available to consumers in..."

I thought "late 2011" was pretty clear. Whether Ford can hit that release window remains to be seen. We'll likely know more in a few months.

· Michael (not verified) · 1 year ago

I saw the new body style at the L.A. Auto Show. Ford has gone back to the European body style, and it looks great. It is going to be the best looking EV on the market.

· JP (not verified) · 1 year ago

The 2012 Focus is an awsome looking vehical. I am holding off and waiting for Ford to come through with this car. Please price it so I can afford it.

· Ryan (not verified) · 1 year ago

I am seriously considering this as an option now. I put my reservation down on the Nissan Leaf on the first day back in April. Nissan had continued to tell me (even confirmed it last week directly) that I would be ordering in the December order group in my area (2nd launch market) only to receive an email last night that orders in the 2nd group have been pushed back to "late summer 2011" with deliveries 4-7 months later. This means in my area (initial launch market for Ford), the Focus EV will be competing directly with the Leaf.

· Richard (not verified) · 1 year ago

The Leaf has a small solar cell on the spoiler. If the Focus can put solar cells over the whole moonroof area to save on the total recharge kWh, that would make me buy. Come on Ford, get it done.

· abasile · 1 year ago

@Richard: Even if the entire roof of an EV were covered in thin film solar cells, you'd have to leave the car parked in a sunny spot for a very *long* time to significantly charge the battery pack.

That said, I think EV manufacturers like Nissan should seriously consider offering solar roofs as an option, primarily for marketing purposes. Countless people have asked for this. So what if the power output doesn't justify the cost? Some people will want solar roofs just for the cool factor. And why not? People pay big money for other vehicle options with limited functional benefit.

· GWP (not verified) · 1 year ago

The Focus EV looks very promising. I salute Ford in using their brains to simply convert an existing model to an EV. It will save time and money in production costs, and make the car available sooner to almost all dealers across the nation. If they can get the price even lower than $30K and with tax credits making it lower than $20K, believe me, I'll buy it!

As for solar cells on the roofs, I think some people just want to save a little extra money, that's all. They may not charge the car fully,but it can provide a little extra source to reduce the price for each charge up out of the electrical outlet. :)

· dgpcolorado · 1 year ago

@GWP, I agree that the Focus EV has potential, especially if Ford prices it right. We shall see about that.

However, the business about solar cells in the roof isn't about saving money. The cost of putting solar cells in a roof, spoiler, or something like that, vastly exceeds the tiny amount of power they would generate even if you left the car in the sun (I prefer to garage my car to protect it from weather damage). It would have a de minimis effect on charging the car or even the accessory battery. The purpose of such an add-on would be to mark the car as an EV. Like getting special "Electric Vehicle" graphics as an option.

· Tom Moloughney · 1 year ago

The cost of the solar roof would greatly exceed the amount of electricity the roof generated over it's lifetime. It does sound like a great idea, covering the roof of an electric car with PV cells to generate electricity, but in reality it isn't much more than a gimmick. As others here have pointed out, cars aren't typically in direct sunlight all day and even if they were the electricity generated would be minimal.
If you had the entire roof a huge solar panel it would only generate enough electricity to move the car a mile or two a day. At most, in perfect conditions it may generate 1kWh of electricity and the car could go about 4 miles on that. I can see it being used to power accessories like the A/C, radio and heater, but even then the cost probably doesn't outweigh the benefit.

· evnow (not verified) · 1 year ago

@GWP chances of a low priced Focus EV are ... low. Ford is outsourcing the main components - batteries from LG and drivetrain from Magna.They will also be made in small numbers. I've heard $40K ... but I guess a $349 lease (like Leaf & Volt) is likely.

· Benjamin Nead · 1 year ago

What one has to remember about PV panels built into roofs of EVs is that they aren't there to completely charge the vehicle. They can't. But they can be VERY useful and practical for powering climate controls when parking for short periods out in the open.

Remember that both the interior heating and cooling on an EV is going to be electrically generated. On hot days down here in the desert, I would welcome stepping into a car with the air conditioning already on. Likewise, wouldn't most northern climate dwellers like the heater to be turned on upon entering their cars when its freezing outside?

The danger here is that one could deplete the battery while keeping there car's interior climate controlled all day long, say, on a very long shopping excursion (forgetting to switch it off, etc.) But I think that being able to normalize interior temperatures for even a few minutes before having to enter the vehicle on excessively hot or cold days is a marvelous use for these built-in rooftop PV panels. That you don't have to turn on an ICE and pollute the air to do it is a real plus.

· dgpcolorado · 1 year ago

@Benjamin Nead, I don't think that you appreciate how little power PV panels generate. The heat gain from parking a car in the sun greatly exceeds the energy that the PV panels could produce to run the cooling system. There just isn't any "free lunch" when it comes to generating and using energy. Since my saying it won't make much of an impression I suppose, take a look at some of the numbers:

A typical 12.5 ft² PV panel generates about 175 watts IF it is pointed directly at the sun at high noon and the temperature isn't too warm. (PV panels produce MORE electricity the COLDER they are and power output drops as they warm up.) That's about 3.5 feet square.

And solar cells are fragile and need to be covered by tempered glass, which would add to the weight of the car. The array and glass covering would also need to be shaped to be aerodynamically smooth to avoid an increase in drag, the main enemy of EV range. Those things would add considerably to the expense of the installation.

Even if you could find an affordable way to integrate that many solar cells (or the newer, but less efficient, solar film) into the roof or hood of a car, most of the time the cells wouldn't be pointed directly at the sun and on hot days the output would drop. Leaving that aside, how much cooling could that optimum production of 175 watts at high noon produce? It takes a lot of power to refrigerate a car (hence, the range hit when one uses the AC on an EV). The best you could do with solar cells mounted on a car would be to run a small fan to circulate air. That could help, but the same thing could be done with minimal power consumption from the battery.

I know it sounds like a neat idea to put solar cells on an electric car, but it just isn't practical. The best place for that fragile solar array is to put it home where it can be aimed directly at the sun and be used to charge up the batteries of the EV.

· Anonymous (not verified) · 1 year ago

In regards to seeing the new model, I would Imagine some of the body will need changes just due to the fact that without ICE noise there will be a lot of wind noise they will want to remove.

· abasile · 1 year ago

Perhaps one day, thin film solar cells will be cheap enough to integrate into car exteriors without substantially adding cost. Until then, they are a cool-looking frill. That doesn't stop some Prius buyers from adding the $4280 "solar roof" and navigation option package, though.

· Benjamin Nead · 1 year ago

@dgcolorado . . . Yes, all valid points that you bring up. I realize that PV panels have to be oriented perpendicularly to the sun's rays for optimal performance (park your car on a 32° incline due south,) and that a rounded roof, heat, weight of protective covering over silicon chips, etc. are all working against the idea.

But 100 to 175 Watts? That's at least SOME free power that can be put to good use. Even non-cooled air circulating for a few minutes before entering a 110° F interior would be a plus. It would certainly work far better than the "As Seen On TV" underpowered fan-blowing gadgets - with a paltry few square inches of cheap PV film- that are inserted into a partially opened window.

Whenever I see for/against arguments regarding built-in PV panels on car rooftops, the overly-optimistic exclaim "charge as you drive" possibilities while those who have a more realistic grasp of the technology are often too quick to dismiss any benefits whatsoever.
I guess I'm somewhere in the middle (glass half full . . . even if its a small glass) and can see at least some potential usefulness in the idea.

Now, would I, as abasile points out, spend $4200+ for such an add-on at the showroom? Not on your life. I had no idea that this is what new Prius owners were being asked to pay for this option. I could get a lot of rooftop panels for my home (agreed that this is the best place for them) for that kind of scratch.

· abasile · 1 year ago

@Benjamin Nead: In fairness, that $4280 (MSRP) gets you a nav system as well. If you already want the nav, then you're "only" paying an extra roughly $2K for the solar roof. That's still a lot of money for not much generating capacity, though. $1K extra for the Nissan LEAF SL package which includes a small solar panel on the spoiler is more reasonable.

· ex-EV1 driver · 1 year ago

Although I don't have it, I have seen a study from a very competant source that shows a good return from a small PV array on a car (EV or ICE) if it is used to power a vent fan. It turns out that an automobile air conditioner is sized to cool a car that has been sitting in the sun all day down to a tolerable temperature in a few minutes. Since a car in the sun can get extremely hot, this temperature is way above ambient (ie: at ambient T's of 100F, the inside T could exceed 130F). This makes the necessary A/C unit way larger and less efficient than needed for normal use.
A small, solar powered vent fan can bring the inside temp down nearer ambient temp and this allow the manufacturer to put in a smaller, more efficient A/C unit while still meeting the customer's desire for a tolerably cool car in a few minutes.

· dgpcolorado · 1 year ago

@ex-EV1 driver, The point I was trying to make, unsuccessfully it appears, is that one could power a small vent fan from the main battery with a small hit to the capacity and range. This would likely be more cost-effective than trying to integrate a solar panel into the vehicle. If someone has numbers that say otherwise, I'd certainly like to see them. For the time being, I remain skeptical.

Some numbers: That 3.5 ft² of solar array I mentioned above has a nominal output of 175 W. Say that it averaged 100 W over six hours (probably an overestimate of output given the poor orientation of the car roof to the sun and the high temperature of the panel). That's 0.6 kwh to run the fan. If one provided that power from the battery pack instead and assumed 4 miles per kwh, that would be 2.4 miles of range.

The current auto vent fans on the market probably use an order of magnitude less power than that to operate, but I've been unable to find specs for them. But assume that they do, indeed, run on only 10 watts. A small solar panel of 0.35 ft² might be able to generate that even if its orientation was suboptimal. But if one used the battery pack instead, the hit over six hours would be 60 watt-hours or 0.06 kwh. That would be a range hit of about 0.24 miles to run that 10 W fan for six hours. For such a tiny hit to the range, how can it be cost-effective to provide that small bit of power from a solar panel built into the car? It doesn't make sense to me.

· ex-EV1 driver · 1 year ago

I agree that powering a fan off the traction battery might be just as good and is probably cheaper but solar power is cool. :-) People will be willing to pay a fee bucks ( as shown by the Pruis offering this option) for a cool factor that actually accomplishes something real, even if the cheaper alternative you propose will also work. It's all good!
On further support of the solar option, if a car is left in long term parking for a long time, this PV may keep the hospital loads (clocks, computers, etc) from running down a small aux battery as often happens on Priuses and ICE cars.

· Benjamin Nead · 1 year ago

ex-EV1 driver pretty much sums up my thoughts on this. Other things to consider: with the exception of tiny hand-held consumer gadgets (pocket calculators, etc.,) most larger stand-alone PV systems are typically tied to the battery and have a charge controller wired between them to regulate voltage and current. Whatever is needing to be powered is connected to the charge controller, not directly to the panel. The controller is also present to prevent the panel from overcharging the battery or overpower the device hooked up to it and low voltage disconnect circuitry is activated when no UV rays are available. So, calculating numbers as to how much power just the panel itself is capable of generating doesn’t really tell the whole story.

Speaking of charge controllers: the newer maximum power point tracking (MPPT) units allow panels to operate at far greater efficiency under less-than-optimal conditions (partial shading, off axis orientation, etc.) than is possible with more conventional controller circuits . . .

http://en.wikipedia.org/wiki/Maximum_power_point_tracker

Thin film PV technology, it has been pointed out, is more suitable for rooftop automobile applications than traditional monocrystaline or polycrystaline ones. . . lighter weight and greater adaptability in being able to wrap around curved surfaces. Cost is also working in thin film’s favor, although efficiency isn't as good just yet. But greater overall efficiency - and better performance in excessively hot conditions - are subjects of a lot of current thin film R&D. Folks that aren’t necessarily thinking about cooling down EV interiors, per se, are already working on the problem for us.

At some point (future speculation alert here) I’m sure we’ll see the cost/performance ratios converge. The OEM/aftermarket add-ons won’t be as exorbitantly priced as today and color coordinated, solidly opaque rooftop PV panels will integrate with the external appearance of the car so effectively that most won’t even know that they’re there . . . although someone will surely insist on a faux “monocrystaline print” to convey that chic early 21st century retro Prius look. :-)

Performance wise, these panels will also be invisible to the point that most end users won’t even give much thought that their battery is getting an assist charge every time they happen to park in an unshaded spot for a few hours. Whether they choose to use that extra energy to run climate control for a few minutes or drive an extra mile will be an afterthought, or that this energy will be coming from the battery via a charge controller and panel, not just the panel itself.

Happy new year, all.

· abasile · 1 year ago

@Benjamin Nead, that sounds good to me! I'm hoping to see aftermarket add-ons become reasonably economical sooner rather than later. Happy New Year.

· Keith (not verified) · 1 year ago

@dgpcolorado, The main battery circuit on the Leaf is disconnected when the car is off, so no power is available from it. The solar panel trickle charges the 12v lead acid battery. If running a low power circulation fan, the solar panel would extend the life of that battery by preventing more charge/discharge cycles. Is it worth it? Don't know.

The i-MiEV trials in the UK had a few problems with the 12v battery if the car sat for a few days. They had a data logger that would kill the battery and prevent the car from running. Even when the main batteries were fully charged. If the car was used every day, then the 12v battery would get charged from the main battery and there wouldn't be a problem.

· dgpcolorado · 1 year ago

@Keith, That's interesting and I am not surprised that the main battery is isolated when the car is off (or that the accessory 12 V battery has "issues"). However, there could be ways to use a small amount of power from the main battery if it was so desired. The reason I suggested it was to point out that the amount of power produced by solar cells is so tiny that they have little cost-benefit when used in a sub-optimum location such as a car roof (or hood or trunk deck). Especially given their fragility, weight (if protected by glass), the needed wiring, and so forth.

In my view, "ex-EV1 driver" had it exactly right when he pointed out that the reason for solar cells on an EV was the "cool factor". People do spend money on less useful options on their autos, after all. But to pretend that they produce enough power to be cost-effective is just wishful thinking. That was the point I was trying to make.

If keeping the accessory battery charged is the goal, there are other options, such as doing a better job of controlling "leaks". Or parking the car in a place where it can be plugged in.

Perhaps I'm in the minority, but I prefer to garage my cars (and there is no sun in my garage). Next to my house, a car is the most expensive possession I own and leaving it outside to be damaged by weather seems foolish (UV from the sun is especially harmful). To do so because it has a solar roof makes no sense to me. (Yes, I understand that people are talking about parking outside while shopping or at work. Better to find or install covered parking in my view.) But, then, I tend to keep cars for two decades or more, rather than trade in for a new one every few years. It is a different mindset.

· Darren (not verified) · 1 year ago

I would LOVE to see an option to buy a bit of extra battery capacity for some extra $$. I'm frustrated that both Nissan and Ford have settled on 100 mi. While most people don't drive 100 mi on a normal day, the Leaf (and I assume the Focus EV) drops to closer to a range of 60 mi in heavy traffic with climate control, which means I'd be walking home on the last leg of my commute (33 miles each way). I'd definitely pay extra for another 20 miles or so, and I bet others would too, for peace of mind. Just keep it cheaper than a 57k Tesla Model S, which seems to be the only model on the horizon with a greater than 100 mi all electric range.

· ex-EV1 driver · 1 year ago

@Darren,
Actually, you probably won't have any trouble with a 66 mile roundtrip commute in the Leaf or Focus EV. Heavy traffic won't actually hurt you much, only the extra time with the Air Conditioning running.
I agree that the option to buy a little extra range is a good idea but Tesla seems to be the only company that understands this - maybe thats because they have a 2 year head start on selling EVs.
If you want a little insurance that is easy though, you might want to investigate plugging in at work. 120V charging will get you about 25 extra miles of range during an 8-hour day.

· Mike Streadwick (not verified) · 1 year ago

Instead of charging big bucks for solar panels on the car, the automakers could provide consumers with a home solar charging option. For $4000.00 they should be able to install enough roof mounted solar panels on your house or garage to give you a grid free charge when you're parked at home during the day. This would be ideal in my case since I work nights and the car sits in the driveway or garage while the sun is shining. I'm not certain how many panels you would need to fully charge the battery in a given amount of time, but I'm sure dgpcolorado could probably tell me. But from what I have read so far, I can't wait to get my hands on a Focus EV, as long as it's priced right.

· dgpcolorado · 1 year ago

@Mike Streadwick, How many solar panels one needs to offset the amount of power used by an EV depends on a number of factors:
Latitude, angle of panels (I adjust mine ten times a year), ambient temperature (the colder the panels the more power generated), weather (of course), and so forth.

It would be inefficient to have solar panels used just to charge an EV with no provision to store the power when not used or tie it to the electrical grid. The reason is that solar panel output varies with time of day, season, and weather. This wouldn't provide the steady power needed to adequately charge an EV. It could be done, it just isn't very practical.

Most of us have "grid-tied" systems in which the PV panels and inverters are connected to the regular power grid and excess power generated is supplied to the grid to be used by someone else. This is monitored by a dual electric meter that shows how much power is used and how much excess was generated. That power credit can then be used at other times of the day or other days when the power production is reduced. The exact details of how grid-tied PV systems work depend on the state and power company.

It is possible to connect the PV array to batteries and store the power to use directly but this is more expensive and is usually done by people in remote areas away from the power grid.

The amount of power that a PV array can generate can be estimated based on one's location and climate. It is usually expressed as an average number of hours per day times rated panel output. For example: if one has a 1000 watt array and over a whole year it produces 1500 kwh of power, that works out to 4.1 hours per day times rated capacity. (But this is an average, in winter or on cloudy days output is lower, perhaps much lower, and on sunny days it can be much higher.)

For my system, my 700 watt array generated 1164 kwh in the last year (which works out to about 4.56 hours times 700 watts). FWIW, that was about 75% of my total household usage over that time. [My PV array is quite small compared to most, a typical household system would be in the 2000 to 5000 watt range, depending on household power use.]

If one assumes that an EV will use about 0.25 kwh per mile, then my 1164 kwh generated would be the equivalent of about 4656 miles. The mileage traveled will vary depending on speed, weather conditions, altitude, use of heating and cooling, and the like. Lower urban speeds will need less power per mile and higher freeway speeds will need more, because air resistance (drag) increases as the square of the velocity.

Given those numbers, I plan to double my solar array this spring so that I will generate enough power to offset the miles of a future EV and still have some left over to offset some household use. (I don't drive that much and some of my miles are on a bicycle.)

You might want to talk to a solar installer in your area to find out how much power solar panels typically generate where you live. You can then determine how big an array you would need to generate enough power to provide the number of miles you expect to drive in an EV.

Anyway, that's a general idea of how it all works. [As an aside: living in the snowbelt, I have found that the best way to remove snow from solar panels is to use a window squeegee on a long painter's pole. That pulls the snow off without damaging the panels. Works better than a broom or snow rake.]

· Ray (not verified) · 1 year ago

Well, All those information on solar power for home, yes it can be done. It is up to building code and power company. Most of time, building code required to have more kwh than the total amount of power the house used in one time. And excees kwh can reverse your kwh to power company and/or to your car changer. Therefore, you will have to use sereval large solar panels to install. Price range can be anywhere between $10,000 to $1000,000.

Most power company chager cheaper rate at night hours for EV. This required smart-meter. If you have EV and no smart-meter, check with your power company. Otherwise, you will have very high electric rate for coming summer. (think about your dryer running for 8 hours straight every night for whole year).

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