Ford Taking Orders for 2012 Focus Electric on Nov. 2
Ford Focus Electric fans, take note: it's nearly time to fire up your computer to reserve your electric-only 2012 Ford Focus. Starting on Wednesday, Nov. 2—just two days away—Ford will begin accepting online orders for the 2012 Ford Focus Electric.
For the past year, the plug-in car market has been a two-horse race between the Nissan LEAF and Chevy Volt, with some grumblings from the Smart Electric Drive, Think City and other niche vehicles. That's about to change with the arrival of the Focus Electric.
As we pointed out early this year, the real stack-up is between the LEAF and the Focus Electric, with the EV sporting the blue oval having the edge when it comes to faster charge times and dashboard interface—but with a compromise on the amount of storage in the hatch.
Ford marketers are playing up this pitch line: "Are you ready to get behind the wheel of a Focus Electric?" Before you answer, consider that the 2012 Focus Electric will only initially "be available in pilot areas—the first being in California, New Jersey, and New York—and expand to other states in a ramp-up in 2012," according to Ford. That matches the Focus Electric roll-out intel we reported in August. The Focus Electric ramp-up is expected to expand relatively quickly to nearly 20 markets in early 2012.
According to Ford, "More details on vehicle ordering, such as the build and price shopping tool and tax credit information will be available on November 2." So, stay tuned here or to the Ford Electric Vehicles Facebook page for details as they emerge.
The EV market is expected to expand from two-plus models today, to 30 or more in the next five years. This market will be built one car at a time. It'll be fascinating to follow the reaction to Ford entering the market; the see the number of early orders for the Focus Electric; and to speak with its first owners to hear about their driving experience.
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