Ford Taking Orders for 2012 Focus Electric on Nov. 2

By · October 31, 2011

2012 Ford Focus Electric

Ford now accepting online orders for 2012 Focus Electric.

Ford Focus Electric fans, take note: it's nearly time to fire up your computer to reserve your electric-only 2012 Ford Focus. Starting on Wednesday, Nov. 2—just two days away—Ford will begin accepting online orders for the 2012 Ford Focus Electric.

For the past year, the plug-in car market has been a two-horse race between the Nissan LEAF and Chevy Volt, with some grumblings from the Smart Electric Drive, Think City and other niche vehicles. That's about to change with the arrival of the Focus Electric.

As we pointed out early this year, the real stack-up is between the LEAF and the Focus Electric, with the EV sporting the blue oval having the edge when it comes to faster charge times and dashboard interface—but with a compromise on the amount of storage in the hatch.

Ford marketers are playing up this pitch line: "Are you ready to get behind the wheel of a Focus Electric?" Before you answer, consider that the 2012 Focus Electric will only initially "be available in pilot areas—the first being in California, New Jersey, and New York—and expand to other states in a ramp-up in 2012," according to Ford. That matches the Focus Electric roll-out intel we reported in August. The Focus Electric ramp-up is expected to expand relatively quickly to nearly 20 markets in early 2012.

According to Ford, "More details on vehicle ordering, such as the build and price shopping tool and tax credit information will be available on November 2." So, stay tuned here or to the Ford Electric Vehicles Facebook page for details as they emerge.

The EV market is expected to expand from two-plus models today, to 30 or more in the next five years. This market will be built one car at a time. It'll be fascinating to follow the reaction to Ford entering the market; the see the number of early orders for the Focus Electric; and to speak with its first owners to hear about their driving experience.


· Sufiy (not verified) · 6 years ago

Go Ford, go...Electric!

It will be very difficult to break our addiction to Oil - Hangover after the Oil Party will be very strong. Nobody will give it up easily - Energy Transition will be painful, but it is the only way out. We are already late, but we still have the chance. At stake are billions of dollars and millions of lives. Now with the advance in Lithium batteries we have the economically viable technology to survive in the post carbon world. With everything happening so fast with technology in the Electric space we think that we are at The Tipping Point for the Electric Cars now to become the serious mass market game changer in the auto market.
Why Electric Cars? Why is it called the Internet with another Zero? What is Peak Oil and Why there is NO more cheap oil out there left? What do we need to make it happen? Where is the generation investment opportunity in this Energy Transition? Why is China ahead of the game already?
We will give you a few quotes and links in one place to follow our logic here. It is not the future - it is happening now and we all can vote with one electric car and charger at a time, spread the word and join the movement. Dump the pump.

· Kei Jidosha (not verified) · 6 years ago

Time to get back in line for an EV. With no promise from Nissan to install a 6.6kW charger, and insufficient battery and charger in the Mitsubishi i, the Focus is the next opportunity for a BEV to get it right. Price, gouging, and execution still haunt the path ahead.

· · 6 years ago

"the EV sporting the blue oval having the edge when it comes to faster charge times and dashboard interface—but with a compromise on the amount of storage in the hatch."

The storage space is a nit in my opinion. How about... LEAF has the edge being a purpose built EV, DC fast charger, more torque, lighter weight, earlier to market, scaling production, and sales worldwide.

If I were interested in the Focus EV, I would be a bit concerned that Ford haven't release pricing at this late date. I'm guessing that will mean it's going to be priced on the high side.

· · 6 years ago

@ Indyflick -

Obviously different things are important to different people. For me, the big knock against the Leaf AND the Volt came down to one huge show-stopper: I can't fit my bikes into either one of them (NOBODY has more bike racks and carriers and trailers than I do, so no need to make that suggestion!) If the Focus has even less cargo space, then I STILL have to wait for my Rav4EV replacement. Idon't need or even want a "big" car. I just want one that's optimized for interior space. IMO, nobody has done that better than Toyota with the Prius. My family owns two cars right now, and a requirement for both is that they can fit bicycles in the back. The Prius and the Rav4EV do that handily. I'm not going to buy a Leaf or a Volt or a Focus if I can't use it for what I use a car for. :-( So that's a pretty big nit from this huge EV fan.

@Sufi -

I can't figure out why you posted what you did in THIS thread? What is the relevance besides it being EV-based? I'd recommend starting your own thread if you'd like to get some comments.

· · 6 years ago

2 bikes can fit in the back of a Leaf easily, without even removing the tires. You do lose the back seat though.
I think the biggest issue between the Leaf and the Focus will be the trunk and whether DC fast charging stations start actually rolling out in places where they are useful.

· · 6 years ago

700c road bikes? For full-size humans? I have lots of experience with stuffing bikes into cars, and I've not been able to do it with a Leaf - easily or even with difficulty. Does anybody have pictures of this being done? While complete bikes fit in the back of the Prius, the Prius cargo area (with seats folded) is significantly larger than the Leaf's so I have difficulty imagining this being "easy" in the Leaf!

· · 6 years ago

@darelldd, the difference between the storage space of the Focus EV versus the LEAF is a nit, is what I meant. Both are rather small. As for hauling bikes, you probably have already seen this but I thought it was interesting.

· · 6 years ago

@indy -

Ah! I get it now. I missed the comparison part.

Yes, I saw the quick-release hitch, and even contributed to that thread. I have developed a bike holder that would work GREAT with that hitch... but I'm having trouble turning the patent/production corner.

· Charles (not verified) · 6 years ago

About bikes and cars. I own a 2004 Focus wagon. I can put two road bikes (56cm and 50cm) in the back using fork mounts on a flat bar. I am looking forward to replacing the Focus with a Prius V or a C-Max (ether type of hybrid). Those are the only cars I see that may have the cargo space of the Focus wagon and much better MPGs.

As for the Leaf and Focus EVs and bikes, a friend who has a Leaf on order has had her road bike (50cm) in the back of the Leaf. It did fit. She also made a box the simulates the battery hump in the Focus EV so she could try her bike in the Focus. It also fit in the Focus. Her decision to buy the Leaf over the Focus EV came down to which one she could get first.

· · 6 years ago

@indyflick: You say that the Leaf has more torque and lighter weight than the Focus. Where did you get this information, or are you guessing? Ford has been very tight-lipped about this car, and I can't find these facts anywhere. I have the same feeling as you, though. Since Ford hasn't released any statistics, pricing, range, etc, the pessimist in me says that it's not as good as Nissan.

· · 6 years ago

"700c road bikes? For full-size humans?"
Yes, a full size for a larger than average (6'4" tall) person (me).
We also fit my wife's dragon boating gear (paddle, PFD, extra clothes bag), and running-other-errands-while-on-the-other-side-of-town stuff. It was so easy I never thought to take pictures.
I am going to get a hitch receiver installed since hitch mounts are much easier for local bike hauling.

· · 6 years ago

@Brian Schwerdt, no I wasn't guessing. There have been numerous articles on this. Including this one from motor trend.

· Max Reid (not verified) · 6 years ago

Great job Ford.

US already has more than 1,000 even though EV / Plugins has been there for just 1 year. This is significant progress and with more EVs set to hit the road, expect the EVs chargers to become more common.

Is Ford introducing Level-3 or Level-2 charger just like Nissan.

· · 6 years ago

So, anyone ready to reserve a FE without knowing the price? Is Ford really going to start accepting reservations without offering us this info?

· · 6 years ago

My 56cm road bike fits in the "trunk" of the LEAF. While I do have to remove both quick-release wheels, at least I don't have to fold the seats down or remove a kid's carseat.

· · 6 years ago

@indyflick - thanks for the link. I am a little skeptical still of these numbers since Ford has seemingly not released anything. Most of these numbers are estimates; we'll have to wait a little longer for a true comparison. As far as the weight is concerned, it seems the biggest difference is thermal management of the batteries. The 2012 Leaf adds this, so I would guess it would also go up in weight? For many of us, a car without thermal management is a non-starter.

· · 6 years ago

@abasile -

Yeah, I can fit my bike into my luggage if I take it apart. ;) And honestly, this is what I most often recommend to those who are considering a folding bike of one sort or another. Take the wheels off and you get a large portion of the folding benefits for free.

· Anonymous (not verified) · 6 years ago

Wow a good looking electric car thats not 100K+. Leave it to the Americans, good job detroit.

· · 6 years ago

I need to make a correction. I had to remove the front wheel to put my bike into the Leaf.

· · 6 years ago

@Brian Schwerdt, The 2012 LEAF "thermal management" system consists of some resistance heating elements placed around the battery pack that go on at -4ºF to protect it against extreme cold. The 2012 model also has heated seats, mirrors, and steering wheel to reduce the need for the power-hog cabin heater. I doubt that those changes significantly increase the weight compared to the 2011 LEAF (about 3350 pounds).

By contrast, the liquid thermal management system reportedly used for the Ford Focus Electric battery pack is very different.

· · 6 years ago

@Christof Demont... · "So, anyone ready to reserve a FE without knowing the price? Is Ford really going to start accepting reservations without offering us this info?"

I'm assuming tomorrow Ford will spill out all the info - more details about FFEV including price along with ordering process.

· · 6 years ago

> I need to make a correction. I had to remove the front wheel to put my bike into the Leaf.

Ah! That makes much more sense. Thanks. Saves me from trying to stuff my bike into a Leaf again.

· · 6 years ago

@dpgcolorado - thanks for clarifying the difference. I have to wonder, will that be as good for the long-term health of the battery as the FFE's system? Here it doesn't often get below -4F. Typically that only happens at night when the car will be in the garage/plugged in anyway. By contrast, the Volt will start the engine to keep the battery warm any time it is below 26F. Does the Volt use a much more sensitive battery than the Leaf? Is it over engineered? If what you're saying is true, it seems like the Leaf's thermal management system is not enough. I hope I'm wrong.

· · 6 years ago

I see that this car - that may or may not be available to the public in a tiny numbers by the end of 2011 - is a finalist for "car of the year."

Please, somebody. Tell me how that works? The year is just about over. Wouldn't it be quite a bit more relevant to name a car of the year that's been driven around for the year?

· · 6 years ago

@Brian Schwerdt · "If what you're saying is true, it seems like the Leaf's thermal management system is not enough. I hope I'm wrong."

Why do you assert it is not enough ? We have had a large # of Leafs go through a hot summer in AZ, TX & CA. Not one issue reported.

· · 6 years ago

From an answer on FFE facebook page....

"More details on vehicle ordering, the Build & Price shopping tool, and tax credit information will be available on 11/2."

So yes, we will know the price of FFE tomorrow !

· · 6 years ago

EVNow said
"So yes, we will know the price of FFE tomorrow ! "

Sweet that is very cool. I hope that Fords price is just slightly less than the Nissan Leaf. Then I can go down to the Nissan dealer and say,
The Ford EV cost less and it charges up in half the time. You need to drop the price on that Leaf you want to sell me. :)


· stiber (not verified) · 6 years ago

I have a hitch receiver on my Leaf (custom fabricated locally for a very reasonable price) and use a Thule Helium rack almost every day. The rack is very light, tightens with a hand-twist knob. I did this because I know that putting a bike or two in the car would result in extreme sadness when it unavoidably gets dirt and grease on its fabric. And I don't have to worry about folding seats, removing wheels, etc.

· · 6 years ago

The only two issues I have with hitch mount racks (I love them, in general, and I own four different types, including one I've made myself - though don't use or own any that dangle the bike from the painted top tube like the Helium does) is that your bike is now your rear bumper... and security is quite low.

· Anonymous (not verified) · 6 years ago

The Focus Electric will outsell the Leaf by the thousands if it's within $500 more or less for purchase, or within $50 more or less per month to lease. The Focus 5-Door is just nice premium looking car, inside and out, unlike the plastic/cartoon looking Leaf.

And watch Focus 5-Door sales take a huge spike starting in November, as those who want the Focus EV but can't quite afford or need more mileage, will opt for the gasoline Focus.

My guess is that Leaf sales have come to a halt in Cali., NJ and NY while consumers wait for pricing/see/drive the Focus Electric. Along with finally having a viable option for an EV. Understanding that the Volt is not an EV, but just an overly complicated/overly priced/fuel inefficient plug in hybrid. But GM will build nothing without a gasoline engine no matter what.

Either way the 'next generation hybrid' that Ford keeps saying is coming in 2012 should be the Focus 5-Door Hybrid, using the 1.6 or 1-L EcoBoost engine, that would offer 50+mpg and take the mpg crown from the Prius.

2012 will be a big year for Ford...

· · 6 years ago

WSJ says FFEV will start from $39,995.

· · 6 years ago

@Anonymous (not verified) · "My guess is that Leaf sales have come to a halt in Cali., NJ and NY while consumers wait for pricing/see/drive the Focus Electric."

Why do clueless fanboys post anonymously ? Leaf doesn't even sell in NY/NJ yet.

· · 6 years ago

Tried the Ford site at midnight Eastern-Time and it now shows a spot for Reservations and Pricing. The Reservations link is dead. The pricing only shows the ICE Ford, not electric... $40k for a Focus?! that's too much - considering we haven't seen a good number on the mileage.

· · 6 years ago

The reservations are open. $39,995 is the starting price. Ford really didn't release any other info here. Although it will probably be available to me sooner than the leaf (I can reserve either today, just guessing on delivery).

@indyflick, I think you missed my point. I'm not worried about heat, I'm worried about cold. I live in upstate NY. During the winter, the average daytime temp is ~20F. At night it regularly goes below 0F. However, it doesn't often go below the -4F that you quoted, and when it does, 99% of the time the car will be in my garage anyway, which is considerably warmer. The engineers at GM decided that whenever the temperature is below 26F, the Volt's battery should be provided some extra heat. It sounds like Nissan decided that it can be 30 degrees colder before needing some extra heat. My question is this - is GM overly cautious? Is Nissan not cautious enough? Or are these chemistries so different that they are both right for their particular batteries? The uncertainty may be enough to tip me in favor of putting down an extra $5k for the Focus EV (the 2012 Leaf is $35k).

The other thing that you don't consider is temperature's effect over time. It is one thing to say that the batteries survived a (record) hot Texas summer. It is another to say that after 10 such summers, they show no more degradation than a better managed battery would have. The same is true for a cold Northeast or Midwest winter.

· · 6 years ago

@Brian Schwerdt · GM & Ford use LG's battery that needs cooling & heating to operate. It is a slightly older gen battery than Leaf. Seeing what Volt owners have been writing about - the heating doesn't seem to help with range either.

· Charles (not verified) · 6 years ago

Ford's Focus EV website answered only one of the three major questions about the car. We now know the price ($3,995 unless you want a blue candy or white platinum one, then add $395 or $495), but nothing about range and MPGe.

Come on Ford, the EPA numbers are a must.

· · 6 years ago

Oops, I meant "@EVNow". I hit enter as I saw the mistake, and then tried to correct it but my second post disappeared...odd...

Anyway, thanks for the info. I am disappointed (although not surprised) in the price. And btw, the Leaf is available for pre-order in all of NYS. I am told by my local Nissan dealer that someone has already ordered one here in Syracuse. It is due for delivery in March 2012. I find it unlikely that the Focus will be here much sooner (available in nearby Rochester).

· · 6 years ago

It looks like the Ford EV costs almost 5k more than the Leaf and they do not even bother to publish the EPA range numbers. WTF !!!

Does this just mean that Ford is OK with Nissan leading this market segment and Ford will be a very distant also ran?


· · 6 years ago

@Brian Schwerdt, Heat destroys Li-ion batteries but cold only reduces performance unless it is extreme cold, hence the battery heater for the LEAF that comes on at -4ºF and turns off at 14º. Charging or using the battery should help heat it up some, and the thermal mass is considerable so parking outside in cold weather for a few hours shouldn't cause any problems.

For those of us in cold weather areas, it is worth considering that there are many factors leading to reduced EV range in winter: cold tires and bearings have increased rolling resistance, cold air is more dense, and wet or snowy roads have significantly reduced traction efficiency. But the big one is that cabin heat is a drain on the traction battery. Nissan is dealing with that by allowing the car to be pre-heated (or pre-cooled) while still plugged in and by including the heated seats, mirrors, and steering wheel so that the cabin heat might not be needed as much. (I plan to use the suggestion of a "Herm" at and use a heated motorcycle vest to stay warm when stretching the range of my LEAF in winter.)

But the plain fact is that for those of us in the snowbelt, EVs won't have nearly as much winter range as summer range. And that needs to be a factor in deciding whether or not the current short-range EVs will be practical. If someone wants to use one for 20 miles of commuting daily, then they will work fine. If someone wants to use one for sixty miles of daily commuting, and doesn't have destination charging, then that's a problem. The battery thermal management system on the Ford Focus Electric isn't likely to change that much, if at all. Where it might help is in protecting the battery from overheating in extremely hot weather.

My 2¢.

· · 6 years ago

@dgpcolorado "But the plain fact is that for those of us in the snowbelt, EVs won't have nearly as much winter range as summer range."


Happens even in the non-snowbelt of PNW - just the chilly, rainy weather.

· · 6 years ago

@dpgcolorado - I'm well aware of the affects of colder weather. My buddy's Volt goes from 35-40 miles range (summer) to about 20 miles (winter). My Insight guzzles gas at 37mpg in the winter, compared to 45-50 in the summer. In my case, I'm not worried about range. My commute is less than 5 miles a day (plus, I have a place to plug in at work). Pretty much anywhere I go within the county, I still drive less than 30 miles in a day. Plus, I'm keeping the Insight for visiting family 250 miles away. I can always use that to drive 60 miles in mid-february.

What I am worried about is longevity of the battery. If you are right, then the 2011 Leaf, without any cold weather package, is probably good enough. The 2012 Leaf is even better. I suppose that's a risk that an early adopter takes.

· A Mc (not verified) · 6 years ago

As a multi-Ford owner and a fan of the latest Focus, I was eager to purchase the new EV, even at a slightly higher base price than the Nissan Leaf. As required, I called our local dealership yesterday. They want me to place an ORDER for the car, sight unseen, without driving it, and pay them $4000 OVER MSRP for the car. I registered for a 2012 Leaf instead. Even when Ford manages to come up with something innovative, the traditional dealer approach is just rude.

· · 6 years ago

When will the traditional car sales model change? I mean seriously. Dealerships are still run like the wild west in so many places. The people who sell the cars are often much less informed than the buyers. It is about the last place where we still haggle over prices, and the same car can sell on the same day for two different prices. When EVs started rolling out this time around, I figured, "Here's my chance!" I wanted to make a difference, and I called the local dealerships that would carry the Leaf and Volt. Hello! I'm an EV expert. I can talk to potential buyers from experience. I already know what they will ask, and I don't just know the answers from a training that I slept through - I know the answers from experience. I'd like to sell EVs for you.

The result: "Sorry. You have no car sales experience." So we have the same "car salesmen" trying to sell a different kind of car. Something that most have never experienced beyond running it around the parking lot a couple of times. Amazing.

· · 6 years ago

This is why I think, even with all the problems we have had in Nissan Leaf ordering process, I prefer the web ordering process to the one FFE & Volt have.

· · 6 years ago

@ darelldd: "The people who sell the cars are often much less informed than the buyers."

When I test drove a Volt, this was exactly my experience. During my short drive, I had the (mis)fortune of the gas generator kicking on. I had to point out how smooth a transition it was to the "salesman" (he didn't even notice it). I think he learned more from me talking excitedly about it than in whatever training GM had or had not given him. I just hope he listened, and passes that on to the next guy who drives one...

(another case of useless "salespeople" is real estate, but I won't get on that soapbox...)

· · 6 years ago

I made my reservation this week.
I can't wait. Should be with me in April i hope.
The car was reserved in NJ and will flat bed to Virginia.....
Talk about wanting to get off oil ASAP.

· Jose C (not verified) · 6 years ago

There is no such thing as a portable chargers unless you plug into your drier plug or electric range which carry 208/240 volts unless best buy is going to plug into a 115 volt that standard for outlet in garage areas, if not, a 208/240 volt plug will still have to be hard wired by a licence electric company. The other charging units can do the same, Just add an S O cord with plug and run an outlet 208/240 volt next to the unit.

We run it for less

· · 6 years ago

@ Silver one Did you have to pay a deposit? What was reserving like - picking colors and other options?

Has anyone else besides @ Silver one reserved one? I called my local dealer and the "person who knows about it" had left for the day. I can't really decide without a test drive and seeing the cargo compartment. They even had it locked at the auto show.

· · 6 years ago

Ford seems very quiet about this.

· · 6 years ago

"I can't really decide without a test drive "

Forget retail customers test driving - not one journalist has been given a test "ride", let alone a test drive.

I don't think FFE is ready for prime time, yet.

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