Ford Focus Electric News

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By Eric Loveday ·
February 15, 2012

Ford Focus Electric Won't be Available Outside Initial Launch Area Until September 2012

Ford Motor has been quiet about its rollout of the Ford Focus Electric, but word from MLive is that the electric hatchback won't be available outside of California, New York and New Jersey until the fourth quarter of 2012.

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By Eric Loveday ·
January 05, 2012

Watch the Ford Focus Electric Roll Down the Assembly Line

Simplified production is key to keeping costs in check on the $39,995 Focus Electric. All of the electrified Focus compacts roll down the assembly lines at Ford's Wayne, Mich factory and only a handful of production steps differ from those of the Focus Electric's conventional, gas-fueled counterpart. Here's a look at how the Focus Electric comes to life.

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By Brad Berman ·
December 15, 2011

Ford Uses Magic Number to Promote Focus Electric: 100 MPGe

Ford expects its 2012 Focus Electric to become the "first five-passenger electric vehicle with a 100 miles per gallon equivalent (MPGe)." The company will try to promote the magic triple-digit number as a key differentiator compared to the Nissan LEAF. But the Focus Electric's higher $39,995 price tag might be the more important number. Besides, the real-world numbers for driving range between the LEAF and Focus Electric are essentially identical.

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By Brad Berman ·
December 12, 2011

Nissan and Ford Respond to Chevy Volt Fire Issue

A year ago, contributor Tom Molougney wondered if Nissan made the right call to not use an active thermal management system—which could be the key to maintaining expected driving range in extreme temperatures. At the time, Nissan said, "We are confident the LEAF will perform well in all ambient temperatures." New light is cast on that question, now that the Chevy Volt’s liquid coolant has been identified as a possible cause of fires that might occur weeks after a severe accident.

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By Nick Chambers ·
November 04, 2011

Ford's Focus Electric Marketing Chief Talks Pricing, Leasing, Reservation Process

Of this coming year's electric car debuts, Ford's 2012 Focus Electric has been one of the most anticipated among the growing group of electric car consumers. But after the announcement that the Focus Electric will start at a base price of $39,995, many of those who were anticipating it have now begun to grumble. Ford's Focus Electric Marketing Manager, Chad D'Arcy, provides some exclusive insight on these issues and the decisions Ford has made in bringing an electric car to market.

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By Brad Berman ·
November 02, 2011

Ford Misses the Mark with $40k Focus Electric Price Tag

The 2012 Ford Focus Electric officially has its price tag, an online configurator and is available to reserve starting today. As we reported on Monday, it's very good news to see a new choice for getting behind the wheel of an electric car. However, the $40,000 price tag is simply not competitive, raising questions about Ford's commitment to selling electric cars in significant quantities—or even being perceived by the early adopters as a company that cares about the technology.

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By Brad Berman ·
October 31, 2011

Ford Taking Orders for 2012 Focus Electric on Nov. 2

Ford Focus Electric fans, take note: it's nearly time to fire up your computer to reserve your electric-only 2012 Ford Focus. Starting on Wednesday, Nov. 2—just two days away—Ford will begin accepting online orders for the 2012 Ford Focus Electric.

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By Brad Berman ·
October 19, 2011

The Secret to a Great Electric Car? How It Brakes

What's the secret sauce of electric cars? In a speed-obsessed society, you’d expect it to be acceleration—which most EVs have in spades. But actually the thing that distinguishes one electric car from one another is not how quickly it gets going, but the way it stops. In recent weeks, I’ve reached out to engineers from BMW, Ford, Toyota, Honda and Tesla to learn about each company’s approach to regenerative braking—the system that provides the feel or flavor of their electric cars.

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By Zach McDonald ·
August 08, 2011

After Some Confusion, Ford Focus Electric Will Hit 19 Markets in Spring of 2012

Ford today clarified launch plans for its forthcoming Focus Electric, saying that the despite reports to the contrary the car has not in fact been pushed back and will see a limited release in New York and California “as scheduled,” by the end of this year.

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By Alysha Webb ·
July 29, 2011

Ford: You Can’t Force Adoption of Electric Cars

Ford will start deliveries of the Ford Focus Electric later this year and the automaker is spending a lot of time trying to parse consumer attitudes towards electric vehicles. One thing it has discovered: People are really struggling to understand the parameters of driving an EV. Many consumers don’t have a good grasp of the basics of an electric vehicle, says Ford's Debra Hotaling.

Keep reading · 25 comments

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