Ford Focus Electric Won't be Available Outside Initial Launch Area Until September 2012

By Eric Loveday · February 15, 2012

Ford Focus Electric site

The Ford Focus Electric won't be available in additional cities until September 2012.

Don't call it a delay, but it seems the rollout of the Ford Focus Electric has been pushed back.

Ford Motor has been quietabout its rollout of the Ford Focus Electric, but word from MLive is that the electric hatchback won't be available outside of California, New York and New Jersey until the fourth quarter of 2012. That's not the same info that Ford pitched back in August 2011. At that time, David Finnegan, Ford's electrified vehicles marketing manager, said, "For the first few months of production, we will be concentrating on California and New York. Our dealers in those areas will be the first to have their retail orders scheduled and receive the Focus Electric. We will be rolling out to the remainder of our initial markets starting in Spring 2012."

MLive now quotes Mike Tinskey, associate director for Ford's global electric vehicle infrastructure, as stating that the electric hatchback should start becoming available in 19 major markets around September. Additionally, Tinskey told MLive, "We are excited we delivered our first units last year. We’re now in the ramp-up phase for residential and for end customers."

Those 19 major markets include Atlanta, Austin, Boston, Chicago, Denver, Detroit, Houston, Los Angeles, New York, Orlando, Phoenix, Portland, Raleigh Durham, Richmond, San Diego, San Francisco, Seattle, Tucson and Washington, D.C. As for the rest of the US, we'll have to wait even longer to buy the $39,995 electric car from Ford.

About the author

Eric Loveday is an automotive enthusiast who is passionate about everything auto. He purchased a 1970 Chevelle at age 16, quickly outgrew its dated engineering and outrageous consumption of gasoline, and sold it off. Eric developed a true passion for automotive writing after graduating from the University of Michigan with a degree in print journalism. Eric spent most of his time since then ...

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Comments

· indyflick · 15 weeks ago

What about when the Ford Focus EV will actually be available in California and New York? An EPA label still hasn't been published for the car. That's kind of check box item ahead of sales to the public.

· Danpatgal (not verified) · 15 weeks ago

I'm with you, indyflick, seems to me even the initial markets are delayed. FWIW, I spoke to a dealer in NJ who is on the initial market list of dealers about when they'd get a FFE, and they've said now April or May (though they'll take a $500 deposit now if you want to order one [fully refundable, of course]).

· Londo Bell (not verified) · 15 weeks ago

"We are excited we delivered our first units last year."

My bet is that the 1st units (multiple) were delivered for R&D purposes only, hence no need for EPA labels. That's the same thing as Honda Fit EV, I think, who has delivered only to Google for fleet testing purposes. No EPA label either.

Delivery != sales.
Retail or fleet delivery = sales.

· Londo Bell (not verified) · 15 weeks ago

As per ABG, 8 were delivered @ end of '11, and just a very few in 01/12.

http://www.greencarreports.com/news/1072974_2012-ford-focus-wont-be-avai...

That's even fewer...WAY fewer...than what Nissan did with the LEAF on the 1st couple of months, even for the 1 month (19 and 900+ respectively for LEAFs on 1st 2 months).

· tterbo · 15 weeks ago

It looks like the gas Focus's are selling pretty well, judging by the number of them I see on the freeway. I'm often mistakening the '12 Focus with the '12 Elantra, but I guess they're different. hehe

My guess is Ford knows it can sell a gas Focus, so why bother trying to sell an EV Focus. This is especially the case since they share the same assembly line according to their youtube video. Every Focus EV that they 'might' sell is one less gas EV that they 'will' sell.

Plus, I've never seen a TV campaign from them. They're just into the cheapo free ads on Youtube. So I think their heart is not in it.

I know at the last car show I attended too, they were demoing '12 gas Focuses, not EV Focuses. It was kind of strange.

· tterbo · 15 weeks ago

Even on this very website, Ford has banner ads for the gas Focus, not the electric. :D

· alt-e · 15 weeks ago

They outsourced the whole powertrain for the Focus EV and then they put a high price tag on it compared to the LEAF dispite the Focus EV's limited cargo (due to batteries on a retrofit design). I think that these things taken together mean that they don't want to make very many of them. The lack of a media so close to launch is another.

The plug-in hybrid Energi they are doing in-house and they have not one but 2 models, a Fusion version and a C-Max version. It sounds like they are more committed to this path.

· tterbo · 15 weeks ago

alt-e: Oh, wow, I didn't know the batteries went in the cargo area. Yeah, that plus $40k would take the wind out of it.

· darelldd · 15 weeks ago

Yeah, I don't see the geographical sales areas as the problem here! The price/benefit ratio is going to be a much taller speed bump it seems to me.

· brg2290 · 14 weeks ago

I attended a car show in Spokane, WA. several weeks ago, and a Focus EV was there. I asked a number of questions just to confirm what I already had read or heard. A number of the answers given were inaccurate. Price - Initially I was told $29,000. So I asked are we talking about after Fed. tax incentive? Second person said "Don't know, but I'll find someone who does." Later got the correct ~ $40,000 price before tax incentives from a different individual. I was also told the FEV was currently available in Portland, OR and Seattle, WA., but not for some time in Spokane. This would seem to be inaccurate as well.

So, I'd like to ask about another claim made at the auto show. Mention was made of the cooled and heated battery pack, and the claim was made that it should keep the driving range at an optimum level in cold weather. It's been reported the Leaf experiences diminished range in colder weather, especially if the cabin heater is used. My question is, does this claim seem valid?

Also, the FEV drivetrain was outsourced to what company? And any info. on the chosen company's demonstrated competency in the EV arena?

· EVNow · 14 weeks ago

@brg2290

Cold weather will impact range - irrespective of whether the battery is heated or not. Look at the real life EV range Volt users are getting in winter compared to summer.

FEV drivetrain was first developed by Magna. I don't know whether Ford is still using their drivetrain. AFAIK, Magna has not put their EV drivetrain in any production EV - though Magna is a very large supplier with a lot of auto industry experience.

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