First Coda Electric Car Deliveries Now “Late Fourth Quarter” 2011

By · April 25, 2011

Coda Electric Sedan

Phil Murtaugh, CEO of Coda Automotive, said his company’s electric car is on schedule to go on sale in the United States in the fourth quarter of this year. "We're making good progress," he said, speaking at the Automotive News China Conference. "We're getting our production tooling all in order now. It takes about six weeks to ship them over to the United States, so sometime in the fourth quarter, probably the late fourth quarter, we'll see cars going on sale in California."

Underscore “Late Fourth Quarter.” Based on pre-delivery announcements and actual deliveries of previous electric cars, that means the first few Coda models could arrive just before the end of the year, with a slow ramp-up in 2012. Coda previously delayed its first sales from a target of December 2010, to the second half of 2011. In announcements, the date has slowly shifted from the second half of 2011, to late 2011, and now late fourth quarter.

If Coda had delivered on its original 2010 timeline, it would have garnered considerable publicity as perhaps the first company to offer a four-door model with robust electric car features—certainly the first start-up to achieve that milestone. Unfortunately, the delays mean that it will face fierce competition from Nissan, Ford, Mitsubishi and others, which are quickly ramping-up production—and offering their all-electric cars for approximately $10,000 less than Coda’s. In September, Coda announced that its EV would sell for $44,900. It will only be available in California for some time.

Coda emphasizes a few key advantages to its model—including a larger battery pack for longer driving range; an active thermal management system to more effectively manage the batteries; a quicker 6.6 kW on-board charger; and a body design that has a trunk.

CEO Phil Murtaugh is the former Asia chief for Chrysler and General Motors. Earlier this year, he replaced Steven Heller—who temporarily replaced long-time CEO Kevin Czinger. Both Czinger and Heller are former Goldman Sachs executives.

The company is reportedly seeking $50 million investment “to finish the car,” after raising $76 million of a planned $125 million financing round. The company’s total investment is more than $200 million.

Comments

· · 3 years ago

I think the $44,900 could be a tough sell, unless they have some huge range extension. It's hard to tell from just one picture (and it's just a rendering), but the styling doesn't appear to fit the price point.

· · 3 years ago

Yeah. $45k -- $4 grand MORE than a US built VOLT from Detroit Michigan. Coda is a sad excuse for a car company. it is a vehicle based of shoplifted designs built and tested in China, by Chinese slave labor workers.

This thing should and will die a sad death at least in North America where intelligent people do not want to send more of their hard earned money to China.

Just like BYD - until China learns a few things about Human Rights, and patent agreements and contract law, - there is no place for Chinese cars in the American economy.

FAIL.

· · 3 years ago

Sadly (although not necessarily so in the case of a Chinese company), $45k is probably a realistic price based on the cost to bring a new 'cheap' car to market with any hope of recovering development costs in any reasonable time.
Nissan has definitely stepped out in front with their aggressive pricing, effectively ensuring that no small, startups will be able to play in the new EV business.
Tesla only has a chance because they didn't start in the 'cheap' business but went to the high end to get started.
I, too, am very skeptical whether Coda has a chance, and tend to lean with Ra Cantour with my apathy in this case for similar reasons and I'll add Miles' original arrogance in thinking that he could just 'build them in China' so he didn't have to come up with a sound business case to the list of detractors as well.

· · 3 years ago

I hate to say, because I would love to see as many EV choices as possible in the market, but I have to agree with everyone else. This just looks like a losing proposition. $12,000 more than a Nissan Leaf which has several dealerships in every major city. And let's be honest, even though I dislike the Leaf styling, the Coda is the height of mediocrity. I hope we're wrong, but nothing about this screams "success."

· · 3 years ago

Wow, what a bland design. And look, it's shown in that metallic baby blue which seems to be the new "cool" color for most new EVs to be debuted in.

I've said this before about the Coda: http://www.youtube.com/watch?v=qabO_98kgz0&NR=1
45K?...no way!

Cool fog lights though.

· Anonymous (not verified) · 3 years ago

CODA Automotive is a privately held american company with headquarters in the United States...

Its a an american start-up with global investors, using technology from all around the world and dealing with the problems that a startup have to deal with. They also re-enginered a chinese car designed by... italians!

The price is high because building an electric car is expensive and they dont have a huge volume of ICE vehicles to cover the losses like Nissan has.

Yeap, its a tough sell and nothing to dream about. I am sure that this will not be a winner of but... all that talk about a chinese company, patent breaking and so on is quite off the mark.

· jim1961 (not verified) · 3 years ago

I was thinking the same thing. Why would anyone choose a Coda over a Volt? Using the same logic why would anyone lease a Leaf for $350 when they could lease a Volt for $350?

· Brian (not verified) · 3 years ago

I will NEVER BUY A CAR MADE IN CHINA. Especially for such a high price tag. Why, when I can just get a Leaf or a Volt?

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