For EV Charging, You Can’t Beat Free

By John Gartner · June 02, 2010

ChargePoint Installation in San Jose, Calif.

A Coulomb Technology ChargePoint installation in San Jose, Calif.

The San Francisco Bay Area and eight cities will receive nearly 5,000 charging stations and residential charging equipment courtesy of the federal government. The Department of Energy has funded a $15 million project that will provide equipment from Coulomb Technologies of Campbell, California.

This build out of charging infrastructure is paid for under the 2009 American Recovery and Reinvestment Act (ARRA) and will provide equipment to applicants in Austin, Detroit, Los Angeles, New York, Orlando, Sacramento, Redmond, (WA) and Washington DC. Companies and individuals seeking the charging equipment would have to cover the installation and other service costs, which is expected to net Coulomb Technologies another $22 million.

Individuals who purchase the Ford Focus Electric sedan or Ford Transit Connect Electric van in the nine areas can apply to receive the free charging equipment. Coulomb also has marketing agreements with General Motors for the Chevrolet Volt and Daimler’s Smart ED to promote its charging equipment. Coulomb has not announced pricing or availability for its upcoming residential charging product, but CEO Richard Lowenthal assured me that it would be available in advance of any electric vehicle deliveries. He said that Coulomb is also applying for state grants to provide additional charging equipment.

Charging equipment vendors have been relying on government funds for much of their revenue to date. Previously the ARRA allocated the funding of 11,210 charging stations and residential equipment across five states in a project administered by charging equipment vendor Ecotality.

In Search of a Business Model

As outlined in our recently released Pike Research Electric Vehicle Charging Equipment report, the lack of a clear business model for operating public charging stations is likely to hamper commercial sales. The government-sponsored charging stations will provide rudimentary charging infrastructure in 14 areas, and retailers and other commercial entities are expected to either charge for access to their equipment or provide free charging.

The companies that receive free charging equipment through these programs are more likely to provide complimentary charging because of the low cost of electricity, but this could make pay-for charging more challenging.

As consumers get accustomed to free charging (and low cost charging at home), they are less likely to want to pay for charging elsewhere.

About the author

John Gartner is Senior Analyst at PIke Research and editor-in-chief of Matter Network. He has been covering computer, Internet, and sustainable technologies for more than 20 years. He was an editor at Wired News and at TechTV, launched several websites for the TechWeb network, and has written for publications ...

Full bio · 61 posts

Comments

· Anonymous · 1 year ago

Great article! But I want to see these are actually appearing, not just just "on the horizon"

· Anonymous · 1 year ago

Brad Berman, Thank you for the new site.

I think that this DOE funded project will be a great idea to "shake out the bugs" with community charging systems. It will also provide information and feedback as to consumer's usage, various patterns, and what people are willing to pay for (or not pay for). I only wish DOE had enough money to start a test area out here in south Denver, Colorado where I work. I could buy a plugin or electric vehicle and charge it at work. Even with an estimated 13 electirc mile plugin Prius, I would cut my gas miles down to 24 hybrid miles from my present 50 hybrid miles per work day.

· Zach McDonald · 1 year ago

It's nice to see that Washington's EV investment is already paying tangible dividends. Hopefully these kinds of programs will continue to be extended and re-upped until the EV can stand on its own two feet.

· Anonymous · 1 year ago

I'm finding the trends of the general infrastructure discussion both interesting and concerning. Historically, public chargers have been free to use because the site owners wanted it that way. In short, they'd rather have the LEED points, brownie points, and patronage than the couple quarters (if that) for electricity used- and the administration of collecting money from drivers was seen as too costly and too much trouble. I do think that PH/EVs will one day reach volumes where continuing to give it away isn't feasible, but as hard as we're all pushing, that's going to take a while. In the meantime, the push for exorbitant amounts of public infrastructure is counter-productive. Not every corner needs a charger to solve the range anxiety issue, and the current assumptions that multiple chargers are needed per vehicle deployed will guarantee an issue of stranded assets as most of them go under-utilized.

And, as much as public funding support for infrastructure is needed, many consumers have a challenge with the idea of public funds being used to deploy chargers that will be monetized by a third party- and, if the CPUC proposal goes through, with no regulation whatsoever. Sure, some of it will play out in the marketplace, but I'd prefer more thought going into all of this beforehand rather than letting everyone make sausage in the marketplace and in the public eye. I've seen that movie already.

· Jaqes Kallis (not verified) · 1 year ago

Its awesome idea, I have seen the EV charging its a smarter and easier to use. Its really helpful to save environment also.
Motorcycle trader

· alexrr60 · 1 year ago

Question to all Contributors Please. What if one had the ability to continually charge SuperCapacitors in a vehicle as it is driven? What I mean is instead of the brake regeneration; I can provide between 10 to 50 or more continuous amps at all times while the vehicle is driven. Would this help and couldn't one use both less batteries and some SuperCapacitors at the same time? Thanks in advance!

· Anonymous (not verified) · 1 year ago

If the Feds are paying for it. IT"S NOT FREE! Wake up people! alot of stuff looks great if somebody else will pay for it! Only WE are paying for this stuff! The flipside of it all is that Obama won't build nuclear power up to meet the demand if this technology takes off, we will be trying to charge our EV's up off a wind turbine. That is just crazy pie in the sky S*#T. I like the idea of Ev's but I do not see this as workable with the much more expensive yet less reliable generation capacity that is projected for the future. This koolade has no sugar in it.

· Michael (not verified) · 1 year ago

"The San Francisco Bay Area and eight cities will receive nearly 5,000 charging stations and residential charging equipment courtesy of the federal government. "

Another example of government redistribution of wealth.

"The companies that receive free charging equipment through these programs are more likely to provide complimentary charging because of the low cost of electricity, but this could make pay-for charging more challenging."

The person who wrote this must not live in a Southern California Edison serviced area.

· twilight (not verified) · 1 year ago

EV Charging is good idea because any one can need the charging any time.

Used motorhomes

· Anonymous (not verified) · 1 year ago

Michael, redistribution is what governments do -- any government, regardless of party.

· Anonymous (not verified) · 1 year ago

Michael, I am sure you are one of the people who got mad at Bush when he subsidized the purchases of large vehicles, like hummers, back in 2003. That sounds like govt. redistribution to me. The right always screams when anything is done to benefit society as a whole instead of a few individuals or corporations. BTW, I have a lot more trust in the govt, than I have in GM, Ford, Exxon, etc. The right would think that corporations have societies best interest in mind when, they only have profits, at any cost in mind with no responsibility to anyone but shareholders. Get that through your head.

· Michael (not verified) · 1 year ago

@Anonymous,
"Michael, I am sure you are one of the people who got mad at Bush when he subsidized the purchases of large vehicles, like hummers, back in 2003. That sounds like govt. redistribution to me."

Would the anti-Bush people please get your facts straight. What you are referring to is accelerated depreciation for vehicles with GVWR over 8500 pounds, not a subsidy. Huge difference. Any undepreciated portion had to be returned to the IRS when the vehicle was sold or retired. The tax payer lost nothing over the long term.

"BTW, I have a lot more trust in the govt, than I have in GM, Ford, Exxon, etc. "

I'm glad you have so much trust in a government that ran radiation experiments on unknowing citizens. It is every citizen's responsibility to police the government, not trust it.

· Bajaj Discover (not verified) · 44 weeks ago

Surely this Ev charging is a great help for people of San Fransisco.Something like this should be launched in Brookville too,its been long time ,so this is a request to government to please launch this EV charge to our city too.

· randy (not verified) · 43 weeks ago

It is not free...the money had to be taken from someone who earned it.
Basically confiscation and re distribution.
Tell me I am wrong...very basic...taking from someone who earned it and given to areas "needed" through the filter of the wasteful government.
I love green ideas but they should be able to stand on their own without taking money with the force of the government.
"from each according to their ability - to each according to their needs"
Carl Marx

· ex-EV1 driver · 43 weeks ago

@randy,
If the alternatives (gasoline/oil) stood on their own then this would be different. The parking real estate is free, the troops to get the oil are free to us, there are a lot of subsidies on oil.
While I don't support handouts at all, given that the electricity for EVs is so cheap, I can certainly see the business benefit of giving it for free since it can draw people in to areas to shop.
I can also see the advantages of charging for it, just like with parking.
Let's let the market decide.

· brucedp (not verified) · 41 weeks ago

There is a lot of free older EVSE already in California. Half of which is available to today's Production EVs and pih's. Many public Avcon EVSE are still up and working. However, the Avcon to 14-50 adapter box I worked to make available and sold through the EAA is no longer available.

Everyone kept telling me hold your breath, those old working Avcons are slated to be yanked, crushed into bits like an EV1 or EVplus, and a ClipperCreek EVSE is to be put in its place. But with about 300 in California that is going to take a while.

Meanwhile there are those EV and pih drivers that do not want to wait
and wait ... they have the money and want to use the existing working public Avcon EVSE. That has not been possible until now ... for a short time an adapter is available. Read http://evdl.org/archive/#nabble-td3703123

If you want one, the number of Avcon inlets he has is limited despite my
best efforts to hook him up with as many a possible (they just do not make them anymore). Those that snooze will lose.

{brucedp.150m.com}

· ex-EV1 driver · 41 weeks ago

@brucedp,
Most of those public Avcon EVSEs are being upgraded to J-1772. Coulomb is making a land-grab to try to profit off of some of them (San Jose and LA Convention Centers, Seal Beach, etc), however, the EAA is upgrading many of them to J-1772 and leaving them in place.

· Anonymous (not verified) · 32 weeks ago

What a load of garbage. We want you to use your entire battery. Another way to say we failed; if you ask me. If I ever buy another car... it will be a plug in hybrid from overseas. The Americans are full of carp. I thought the car would charge itself. So why should it come home empty. Americans are the biggest bullshit artists in the world. They have been winging this volt and other cars while giving investors worldwide a big steaming american loaf. Get the hell out of the way and let the other countries work. Even china can build a stealth plane in a couple years. The americans would have bled us to death on cost over runs/

· Anonymous (not verified) · 30 weeks ago

yup, money should be used for subsidizing batteries instead. Who wants to be stranded awayfrom home waiting on the car to be charged up?

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