Electric Smart ED Hits Market in “Matter of Weeks”

By Brad Berman · December 03, 2010

Smart ED

The small Smart ED (electric drive) vehicle somehow got lost in the recent L.A. Auto Show’s shuffle of high-profile electric car announcements from Honda, Toyota and others. Meanwhile, the Smart ED will begin rolling out its first units—okay, probably a trickle of its first 250 cars—in December. We dropped by the Smart booth in L.A. and spoke with Rick Bourgoise, director of communications at Smart USA, to get a few details. See video below.

The limited release of the first few vehicles spread out over five markets—essentially a test run—is also getting drowned out by news about the first Chevy Volt and Nissan LEAF units rolling off production lines. The first Smart ED markets are Portland, Ore.; San Jose, Calif.; Orlando, Fla.; Indianapolis, Ind.; and the I-95 corridor around Washington, D.C., New Jersey, New York and Massachusetts.

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I placed a call to Smart dealers in San Jose and Portland, and sales folks confirmed that electric Smart cars were on the way, but didn’t know exactly when. The Smart USA website still says, “A fleet of 250 electric drive vehicles will begin arriving in the U.S. in October 2010.”

The electric Smart will available around the country in 2011. “We will have a national footprint across the United States with electric vehicle technology,” Bourgoise said.

This could make the Smart ED the only all-electric car available in many parts of the country—an advantage the company will need because a four-year lease of the car is currently set at $599 per month. That’s a big jump up from the Volt and LEAF leases at $350 a month, especially considering the Smart ED’s top speed of 63 miles per hour and its promised range of 85 miles.

Hopefully, the cost will come down as Daimler ramps up production. Bourgoise said the conversion of the gas-powered Smart ForTwo to the Smart ED is relatively easy. “When Daimler engineers first developed and designed the Smart concept more than 20 years ago, they envisioned a day that it would be capable of producing alternative powertrains,” Bourgoise said. In other words, simply swap out the gas engine for an electric motor, and the gas tank for the battery pack, and it’s ready to roll.

In what might be the quietest introduction of an EV to the U.S. market, you can visit the Smart USA website now to begin signing up for a lease. According to Bourgoise, that means—if you live in one of the five test markets—you could be driving the Smart ED in a matter of weeks.

About the author

Bradley Berman is the editor of PluginCars.com. Brad writes about alternative energy cars for The New York Times, Detroit Free Press, Reuters and other publications. He is quoted in national media outlets, such as CBS News, ABC News, CNBC, CBC, and MarketWatch. Mr. Berman is a tireless researcher of the green car market. He is the transportation editor at Home Power magazine.

Full bio · 938 posts

Comments

· JamesDavis · 1 year ago

That car is just plain ugly and at that price...they may be able to sell one to a blind person. Can't they find a design engineer that wasn't trained by Mrs. Jones third-grade class that can design a car that people would want to be seen in?

· Chris · 1 year ago

The car isn't practical for me; however, I would like to take it for a test drive just to experience an EV before 2012 or 13.

· dgpcolorado · 1 year ago

Perhaps I'm biased, but the Smart ED strikes me as having just the sort of "glorified golf cart" image that EVs need to get away from.

I'll pass on this one.

· darelldd · 1 year ago

What's odd is that there are more disparaging comments about the EV version of this car than the gas version. In fact, I've had people tell me FOR SURE that all the Smart Cars are already electric. I mean gas cars can't look that goofy! Fact of the matter is, the Smart car (gas) has sold really well around here, so I'm sure the EV version would be a big hit. Everybody expect the Smart to be electric already anyway, so why not?

· Richi Jennings (not verified) · 1 year ago

How much? Smart USA must be crazy if they think people will pay more than twice the lease cost of a LEAF.

Not to mention the fact that this PR guy doesn't know what he's talking about. What the heck is a "16.5 kW" battery? Why doesn't he even know that the original fortwo design was an ED and the ICE was a last-minute design change?

He can't even pronounce his own surname right. Sheesh.

· Brad Berman · 1 year ago

Gotta say that I agree with DarellDD. Stop picking on the little guy. I have a soft spot for the electric Smart. I know, I know, the price is crazy so I'll never own--but I still think it's cool (in an ultra-geeky way).

Not really competition for LEAF. That will wait until Focus Electric shows up on the scene.

· darelldd · 1 year ago

There is huge value in a car likes this - above and beyond what can be had in a Leaf - if you live in a super-dense urban environment. If you need to find street parking for your car every day (or multiple times per day) in a city like SF, then some folks would find a car like this worth its weight in gold.

· abasile · 1 year ago

The price is pretty crazy, considering that one can acquire a new gas-powered Smart for about $12K. The lease price of $599/mo. times 48 months is $28,752, and you still don't own it! On the plus side, it comes from a more solid company than the Think City. Still, if I wanted a micro-sized EV and could wait, I'd *buy* a Think City.

· darelldd · 1 year ago

@ abasile - Yup!

· PatricioEV · 1 year ago

Indianapolis had been picked as one of the roll out markets of the Smart EV. I don't know if that is still true, as it seems they had little interest from the public here. I think I can tell you why.

I drove the Smart EV this year at the dealership. First, it is WAY TOO EXPENSIVE for what it is. Insanely expensive. Second, it is slow and doesn't have a great range. It also has a top speed of only 62 mph. Seriously, this car is slower than my converted zx2 with only a 400amp Curtis dc controller.

The Smart for Two has been an aesthetic favorite of mine since I first saw them on the streets of Europe many years ago. However, I really think they have very limited appeal in America. I can see their utility in cities on the East coast or maybe Chicago and San Fransisco. Otherwise?? Not so much. It's really just a "cute" niche car, which is fine - so is a Miata, right?

The EV version of the Smart is just not a good version. It doesn't accelerate well. It doesn't go particularly far (which is understandable given it's limited battery carrying ability.) The fact that in only goes 62mph is a huge turn off.

The bottom line is I was spectacularly underwhelmed when I drove the Smart EV. And that is a shame, because I was very excited when I initially saw there was one here in Indy to actually drive.

· darelldd · 1 year ago

@PatricioEV - gah! Sucks to hear!

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