Chevy Volt Production Suspended for 5 Weeks Due to Lower Than Expected Demand

By · March 03, 2012

Chevy Volt

GM will suspend production of the Chevy Volt for 5 weeks starting on March 19.

On March 19, General Motors will suspend production of the Chevrolet Volt for five weeks and temporarily lay off 1,300 employees as the automaker attempts to match "production levels with demand," according to GM spokesman Chris Lee. Production of the Volt will resume on April 23.

Lee told that Volt sales in January were "encouraging," but still weren't enough to keep continuing production. The temporary shuttering is in line with recent company statements."We’re going to match production with demand," said Akerson, GM's chief executive officer. "There are new variables in the equation, so we’ll see."

Chevy Volt supply has reportedly reached 150 days. The shutdown comes after a lengthy retooling at GM's Detroit-Hamtramck Assembly site that ended in early February.

Analysts point to bad publicity as part of the problem. "I think they [General Motors] believe they have been hammered in perception by the perceived safety issue," said Alan Baum, principal automotive research analyst at Baum and Associates. He suggested that GM might go back to the drawing board with its marketing messages, and then ramp up campaigns to hopefully improve sales.

It remains to be seen to what extent a change of marketing messaging can expand the relatively niche market for a small $40,000-plus Chevy, despite its ground-breaking technological achievements.


· · 6 years ago

Yes, we are witnessing a full scale oil war against electric car :(
Unfortunately oil money will continue to fight to death. :(

Meanwhile I should say that 45,000 for 2012 was too optimistic.
It is a new technology for 99.9% of the people and on top of it is is a bit expensive. So to buy a Volt you have to be an early adopter and you have to have money - so yes - not too many people!

So 1,000 sales per month is a very good number - quite a few early adopters with money. Kudos to all of them!
In comparison EV1 sold just 1,000 in 3 years!

Price has to come down or you have to wait for a few years before sales will grow significantly.

· · 6 years ago

Someone just gave me an anecdotal account of how their local dealer has a year-long wait for Volts. So if that's true, we have some dealers turning away deliveries while others don't have anything but waiting lists. Good job, GM.

· priusmaniac (not verified) · 6 years ago

Perhaps it is time to sell it abroad as well, because it is still not available on the other side of the pound!

· · 6 years ago

But GM could turn all this bashing around with a proper blunt trues campaign! None of the current GM ads do it.

Here is an example of the proper ad that has to be aired on Fox:

"Do you want to know the truth about all this Volt bashing?
Oil money.
Do you know that 91% of world oil is produced outside of US?
Do you know that most of these oil producing counties hate US?
Do you know that US import 50% of oil it consumes?
Do you that we pay $360 billions per year for this imported oil ( at $105 per barrel) of US people's hard earn money to sponsor foreign, hate us, countries instead of investing in US and giving a job to unemployed people?
Do you know that factoring government subsidies and intangible effects such as environmental damage and medical costs from people's respiratory issues, the "true" cost of gas is closer to $15 a gallon?
That is why we build Volt.
Design and build in America for American people."

· · 6 years ago

Strange that they are shutting down when they did not produce enough for Europe. Europe orders are approaching 6,000!

· · 6 years ago

Looks like GM is working on killing their EV again. Just like with the EV1, they're trying to say that they tried but, (conveniently just as they have publicly predicted many times) there's no market for it.
Of course, the fact that many dealers are just using the Volt as bait to sell a Cruze eco or their stupid decisions to lose the middle rear seat and require high-octane gasoline probably isn't helping either.

· jmac (not verified) · 6 years ago

In Norway. the Leaf finished February 2012 with a 2 % market share. The i-Miev captured about 0.2 % after a good 2011 year with sales over 1,000. There are other electric cars for sale in Norway. I suspect that EVs have about 2,5 % of the market in Norway.

· Londo Bell (not verified) · 6 years ago

I whole-heartedly agree with you, ex-EV1 driver. In fact, I made the prediction in another blog post that the end of Volt would soon be coming. Unfortunately, the clock is ticking faster and faster at this point...

There was this super long, 2+ months Christmas holidays, then this 5 weeks shut down (someone reported 60 days, which is even worse). It will probably be followed shortly by a summer shut down too (part of the auto manufacturing business, a perk from the UAW).

Fan talks assign, one must need to know how corporation "talks" - i.e. there is special training (similar to MBA study) on how to deal with the press release. I was fortunate enough to be taught by a professional (vendor) a couple of years ago on how to deal with good news and "challenging" news.

There is no absolute way of, "this must be 1st, that must be 2nd, blah blah blah." Instead, it's a trend on how things progress. Since Oct '11, GM had actually began to talk down on Volt. No more 10K target. A halo vehicle rather than pushing its sales hard (otoh, pushing the sales of Cruze hard). Then came the talk about no more Volt update for at least 5 years - that's a LONG time for the auto industry. Then all talk about using the Volt technology to other platforms have gone away. Then the CEO stops talking about the Volt (until the Congress hearing), then the NA Sales President stop talking about the Volt, and everything was left to Corp PR. Big contrast to Carlos Ghosn, who talk about the LEAF in every freaking opportunity WORLDWIDE! Still don't see the trend?

In essence, product planning is always based on previous year's data as the base, plus some predictions/guesses based on where the economy is going. So you see, GM has almost a year worth of inventory out there at the moment. The green states are no longer buying since they have already bought them (except may be the HOV thing), and the nationwide roll out is extremely disappointing (Feb 12 sales number was worse than that of Feb 11, with nationwide sales now vs only a few states back then).

Then comes the discount. Nissan still hasn't gone the route of offering incentives on the LEAF yet (except for the lease; dealer discount isn't what I'm referring to). Volt, otoh, has started the downward spiral incentive games - cash back earlier, 0% financing, even better lease deal, etc.. Now here's the dilemma - if Volt sells well with the discount, then this proves the sad fact that people will buy the Volt only if its cheaper, and not at the $40K starting MSRP, which GM's probably selling at a loss or minimal profit. What would promote GM to build more at a cheaper price, just to lose more money? At least when it was owned by the gov't, it's not a public trading company. Now that it is, it's responsible to its shareholder and this is a big no-no, unless all the executives don't care about their jobs.

Volt is a good car - a stop gap measure to oil independence. Unfortunately, most people didn't ask for a gas tank in a supposedly electric vehicle (if you count those fleet Volt sales, the number of private Volt owners are far less than 10000 people, most likely about 5-6k at this point).

Thus, this isn't the beginning of the end; it's pretty much on life-support now.

P.S. Just imagine what sort of message GM is reaching to its European customers, and how OPEL restructuring will affect its sales. If you wonder why European production has already stopped, take a look at its sales rate: 75-80% to fleet. That means 120 - 150 vehicles sold privately. For a brand that is losing money badly, not a premium brand, but selling at a premium price. Besides, Europe's favorite is diesel - so fuel cost is not a BIG deal, esp since Volt uses gasoline, which is super expensive in Europe. Then there's the size of the vehicle - not great for many European cities. Hopefully people will see why that it is quite pointless to build for the European market from the business point of view.

· jmac (not verified) · 6 years ago

Londo Bell said:

P.S. Just imagine what sort of message GM is reaching to its European customers, and how OPEL restructuring will affect its sales. If you wonder why European production has already stopped,

European production of what ? The Volt is made only in Detroit, It is not manufactured in Europe. It is exported to Europe.and re-badged as the Vauxhall or Opel Ampera,

· Londo Bell (not verified) · 6 years ago

Yes, European production of the Ampera. The Volt too, but not as much. You can buy a Volt in Europe through Chevy's outlet in Europe, and Volt is more expensive than the Ampera in Europe. The stop production applies on all Volts / Ampera / etc. It's a rebadge and this stop production news does affect European sales and distribution. Thanks to the internet, Europeans will know about this lay-off too.

Opel CEO is on his way out, and this brand is about to face major restructuring. Worst of all, Europe is in another financial crisis, so luxury vehicle like the Ampera / Volt will take some big hit, whether production has stopped or not.

I need to make 1 correction though - 1200 to 1500 private sales, not 120 - 150. However, that number is still very low.

· jmac (not verified) · 6 years ago

Londo Bell said"

"You can buy a Volt in Europe through Chevy's outlet in Europe, and Volt is more expensive than the Ampera in Europe."


The above statement may not be true, Here is something posted on AutoBlog Green from a U.K, resident:

"GM baffle me. For some crazy reason here in the UK they re cahrging a couple of grand more for putting a Vauxhall badge on it, than for the Volt name, which is sold through Chevy and has minimal sales and a lousy network.
The Volt is to come in after our rebate, which is at the time of sale here in the UK so you don't have to wait for it and has nothing to do with taxable income, for £30k which might be acceptable whilst the Ampera is £32,250."

· Londo Bell (not verified) · 6 years ago

Actually, my understanding of the statement is that UK has the Vauxhall badge, AND the Volt (which is sold through Chevy).

Here are some more articles that indicate that both Volt and Ampera to be sold along side each other, in Europe
(note that in the official press release, the vehicle name in Europe is officially Chevrolet Volt)

But if you still don't believe me, then this is it - the proof that you need!
(This is from Chevy in UK)
(This is from Chevy in Deutschland or Germany)

· · 6 years ago

Ex-EV1: Well, the price tag on the Cruze is pretty enticing in comparison. If the buyer likes Chevys and the Cruze comes in at $16k versus $40k for the Volt.... The Cruze makes pretty good financial sense. Even with gas at $4.30, a person can buy a lot of $4+ gas for $24,000.

Nah I can't blame Chevy this time. The media + the price tag did the car in. Maybe GM is responsible for charging too much for the car though. I don't know. But even without the media assault, buyers have to be asking themselves, in an economy where each day could be the last on the job, how much gas you can buy for $24k?

The last time around they removed a car that was never even for sale. This time around the car is for sale, there are ads, they're even defending it in Congress. Minus a sane price tag it doesn't get any better than that.

Besides, couldn't someone just buy the Cruze and spend the other $24k on a solar array for their house? The solar array wouldn't depreciate in value, need hefty insurance, nor charging or battery replacement. See, I'm saving it here at the end. hehe :)

· · 6 years ago

Oops, naturally I left out the $10k tax refund in my post. Somebody's going to call me on it, I know it. hehe

But, the tax refund requires qualification to receive it. That and, there are a couple pure EVs out there that are cheaper. I mean if you're running from pricey gas, why get a car that uses any gas?

Maybe what GM needs is a pure EV? Like that Fiat 500 EV. Or perhaps they can continue manufacturing the Volt at current levels and still turn a profit. Look at the bright side, the other EVs are not shutting down production and laying off workers. Maybe the GM employees can get jobs at Nissan, Honda, or Ford.

· kevin p (not verified) · 6 years ago

Chevy Cruze 22k to 25k

there are no $16k Cruzes

· · 6 years ago

@kevin p,
According to, Cruze starts at $16,800 MSRP. Of course, that's the base that most likely very few actually buy. But it does exist.

· jmac (not verified) · 6 years ago

The first two months of 2011 (January and Feb.) saw 692 Chevy Volt sold and 154 Nissan Leaf for a total of 756.

The first two months of 2012 saw 1,626 Volt sold and 1,154 Leaf sold in the U.S., for a total of 2,780 or an approximate 400% increase year on year.

Stop "cherry picking" the statistics.

The Volt has sold appx. 10,000 vehicles in the U.S, and Canada with MOUs (Memorandum of Understanding) for another 6,000 in Europe, for a total of 16,000. Mitsubishi has sold 17,000 iMiev (a figure from several months ago) and Nissan over 22,000 Leaf.

Stop "cherry picking" the statistics.

Even if GM looses heart over the Volt, the technology will go on.

The Japanese and Chinese look at the long term. American auto manufacturers usually do not. That is perhaps why we will likely be buying electric cars from Japan and China in the future and not from U.S. car makers. .

I am well aware that the Volt is sold in Europe as an import "the Chevrolet Volt", as well as being re-badged and sold as the Vauxhall and/or Opel Ampera.

Just to add some perspective, the iconic Chevy Corvette sold just 13,000 copies last year. And the Dodge Viper ? Well, they sold a whopping 2,000. Both the Viper and Corvette will no doubt throw in the towel next year and cease production.

· · 6 years ago

jmac has it right. EVs are selling well. There are waiting lists for every EV out there. And there are a lot of people who can't even get on a waiting list, worldwide.

GM has done a lot of things with the Volt that I would call "non-ideal".

The first is that they designed their car to be so much more complex and expensive then it needs to be. I refer people to the Hyundai concept car thread if anyone is interested in how a plug-in hybrid should be designed for low cost. Everything in the Volt is just way over designed, from the ICE to the transmission to the battery structure and cooling. That makes the car really expensive. The good news for Volt buyers is that it should also result in a really long vehicle life. So Volt buyers may get their money in the end, but the sticker price is high.

There are two points to a plug-in hybrid over a pure EV: extended range and lower up front cost because the ICE generator costs less than the batteries it replaces. Or at least it can if you design the system that way. But GM came up with such an involved ICE system that the Volt is actually more expensive than the LEAF despite having half the battery. It did not have to be that way.

Then GM turned off the biggest early customer base by advertising the Volt as not really being an EV instead of being an EV with range extension. Then GM, to no fault of their own, got unlucky and had Fox "News" and Rush chop off the other end of the pollicital spectrum. So now, to the extend that people blindly follow the pollitical pundits, the Left and the Right have both been alienated. Not a great start as many EV supporters are people who want EVs because they are passionate about the environment or our dependance on foreign oil, heavy Left or Right issues.

Then there was the fire media fiasco which was multiplied by the whole Fox "News" and Rush machine.

But here is the clenching item: there is still worldwide strong demand for the Volt. Even in the US there are places where they want more Volts and can't get them. So a big part of this problem of this temporary lay off is that GM is not doing that great at figuring out where the Volts need to go and how to get them there. That, as much as anything, points to the GM management not really paying attention to the Volt or much caring how it does. I don't think they really get that this is their future. They say it is, but they don't act that way. Or maybe, as execs are still short term compensated, they don't see that far ahead.

If you look at all the evidence in the way that GM has marketed and positioned the Volt, it looks like the emphasis is on using the Volt to sell the Cruze, as exEV-1 has said. Fortuantely GE has just committed to purchasing a zillion Volts and so the Volt will be around for some time to come.

As other manufacturers come out with more cost effective plug-ins, like the recent Hyundai concept or the BMW i3 or various things VW is doing, GM will no doubt respond by simplifying the Volt.

· jmac (not verified) · 6 years ago

"There are waiting lists for every EV out there. And there are a lot of people who can't even get on a waiting list, worldwide."

Yup !!

· · 6 years ago

@alt-e ,
"There are waiting lists for every EV out there." Actually, there are over 4300 Volts and nearly 700 LEAFs in dealer inventory in the U.S. at the moment.

· · 6 years ago

@indyflick - Remember that those inventory numbers are all messed up because they include the cars that are already sold from the waiting list but happening to be passing through the dealer lots.

The LEAF wait is like 4 months right now.

· · 6 years ago

@alt-e · "Actually, there are over 4300 Volts and nearly 700 LEAFs in dealer inventory in the U.S. at the moment."
That includes Leafs being delivered (i.e. already ordered ones) - and demos. BTW, all Leafs are still special order. Only ones you can get off the dealer lot are orphans.

· jmac (not verified) · 6 years ago

Wow. 700 Leaf on hand.. That's about a two week supply., And 4.300 Volt. What to say ?

Chevy just overbuilt the Volt in anticipation of demand that never materialized from the 10 % U.S. unemployed.

· Priusmaniac (not verified) · 6 years ago

The gasoline is at 9 $/gallon in Europe! At those rates the Volt is recouping the Cruze much faster! If Israel starts bombing Iran because it doesn’t want them to have what they have and Iran replies by bombing the Dimona nuclear weapons production reactor, the US will be dragged in by the Israeli lobby and the Gallon will rise to at least 10$/Gallon if not more. The Volt will be paying itself even faster. The aftermath of the war will also result in several destructions of oil productions, refineries and transport infrastructures that will affect the price of oil in the longer run. The only way out is Iran having his bomb with Israel doing nothing, a cold war with an arm race taking place between the two for a generation or two, until two Gorbachev's come along on each side that finely agree on a common acceptable ground for peace for both Israelis, Iranian and Palestinians. But this is very unlikely to happen so oil price is likely to rise to new highs.

· · 6 years ago

@nidyflick "Actually, there are over 4300 Volts ... in dealer inventory in the U.S. at the moment."

A Volt sitting in a dealer's lot in California does nothing for a person in Maine who's on a waiting list. I agree that there is probably adequate demand to keep the production line moving, but as time passes I'm more and more convinced that GM completely botched the distribution.

Mind = Boggled.

· · 6 years ago

One thing that I said that might have gotten lost in my long commentary above is that there is an advantage to Volt buyers in the Volt being over designed. It being over designed means that the sticker price is really higher than it should be compared to how it could have been designed. However, if this additional cost is affordable by someone, the benefit of this over design will probably be a longer life then it would otherwise have. Therefore the additional sticker price may eventually come back to the buyer in the form of driving the car longer or higher resale.

The Volt is not necessarily a bad car to buy. It just has a higher sticker price then it should if it were designed differently. It is still, obviously, the best plug-in hybrid on the market today and plug-in hybrids can be great for people who travel shorter distances nearly every day (say less than 35 miles) and yet need to occasionally go more than 73 miles in that same car.

So I don't want my comment above to imply that I am not recommending the Volt to the right match for it. Just that they could do a better job in the future in designing less expensive models and in the present by paying more attention to sales and marketing and distribution worldwide. In the meantime, it is a worthwhile car. For anyone not able to fit into an EV range-wise (always the best choice if you can) and whose daily commute is not so accessively long that they might as well get a strait Prius, the Volt is the best car to get. And it is fun to drive.

· · 6 years ago

Unless, of course, you can afford a Tesla...

· future (not verified) · 6 years ago

I have called GM dealers they had no Chevy volt others said that they've had five Chevy volts and sold them all in one week they said they had one coming in five or six weeks. While hundreds of billions of dollars we spend on military weapon is about controlling the oil in the Middle East and preserving the petrodollar our foreign policy strategies is about keeping America addiction to oil internal combustion engine is an old outdated technology and too inefficient fuel cell technology and advanced batteries, Electric Motor is the future. GM is promoting chevy volt. I'm sure those who are on the board of GM are in collusion with the oil companies that's what happened to the EV1 electric car. business as usual Oil is king and the American people are ignorant go by your $40,000 gas guzzlers maybe after Armageddon and we stop using that lake of fire burned sulfur (petroleum) then we will move into advanced technologies electromagnetic generators advance hydrogen technologies and batteries and flying cars its 2012 come on we should all already be there by now? The monopolize car industry keeps producing old outdated technology. thanks to the Corrupt politicians and the banking industry and the well funded PR firms who lie on behalf of the oil companies. They can keep us addicted to this toxic fuel, hopefully things will change.


· Anonymous (not verified) · 6 years ago

There are just under 2000 Chevy dealers in the country. Total inventory of Volts is around 4300. That is just a freckle over 2 per dealer. Take away one as a demo and I do not see the huge overhang of inventory. For those who have Rush's head up your collective rectum., learn to think for yourselve's. Do you really think the oil company's and those who pay Rush's salary are speaking for you? Please grow up and look at the facts. The Volt is a Hell of a car and if half the population had one or something similar we as a country would be in far better financial condition.

· · 6 years ago

"A Volt sitting in a dealer's lot in California does nothing for a person in Maine who's on a waiting list. I agree that there is probably adequate demand to keep the production line moving, but as time passes I'm more and more convinced that GM completely botched the distribution.

Mind = Boggled."

Here, let me try and unboggle that mind of yours. If the folks in your example lived say in Portland, ME, they could they have a choice of 11 Volts at Chevrolet dealers within a 50 mile drive.
Rather than go on a waiting list, I would certainly check around.

· goldenfooler (not verified) · 6 years ago

some dealers because of their area or lack of training will not be able to sell a specific type of car compared to other areas of the country.

An example of my cousin in texas (working for a nissan dealership), purchased from another nissan dealership all the leafs he could. The other dealership said they couldn't sell any leafs.

· · 6 years ago

For comparison purposes, I sometimes see $39,900 suggested as the price for the Volt. A nationwide search on seems to reveal not many are being offered at that price. As a matter of fact, there are 7 listed between 50 and 60 thousand, and one @ $60,165.00! Many are above $45,000.

· Danpatgal (not verified) · 6 years ago

One of the News 30 second updates last night was:

"Gasoline prices rise 40 cents [don't remember exact figure] in the last 4 months"

then, without a pause ...

"GM announces a 5 week shutdown of Volt vehicle production".

I about fell out of my chair to hear the irony of those two together and furthermore that most people didn't care (just give us cheaper gasoline - like any addict demands!). For those not paying attention and already biased against EVs, it's just more fodder for their misconceptions - that's the unfortunate thing.

@alt-e: I appreciate your analysis of what went wrong with the Volt. I think the Volt is a perfect example of trying to please everyone ... and ending up pleasing no one. After seeing "Revenge of the Electric Car", I think Carlos Ghosen had it right when he said about the Leaf, something like, 'We shouldn't worry about the people who say the car has a limited market ... that's ok. It can actually be a selling point.'

· · 6 years ago

hmm I'm confused now. I give up on having an opinion. :D

GreenCarReports said Volt's sales were way, up over 1000 cars in February, even better than Leaf. So it's doing great but they're making too many? :?

· · 6 years ago

"GreenCarReports said Volt's sales were way, up over 1000 cars in February, even better than Leaf. So it's doing great but they're making too many? :?"

Right, they made too many. There's basically a four month supply. They were likely predicting an acceleration of sales month over month which hasn't happened. But it will. The line will be up shortly.

· Londo Bell (not verified) · 6 years ago


Pay attention to the nationwide roll out sales number in the past 2 months, vs the limited states roll out for the same 2 months in 2011. That's where the REAL problem is...

GM has planned the entire line in mid 2011 under an extremely optimistic use case.

· Chris T. (not verified) · 6 years ago

@indyflick: be careful with results from — often a car listed there as "available", isn't. If you call the dealer they say "oh yeah we sold that 5 weeks ago, but come on in and take a look at this other completely unrelated vehicle that we have that's SUCH A GREAT BARGAIN!!1eleven!"

My theory is that there are two factors at work here: one, they did have the car once, so they listed it; two, it's a popular car so they drag their feet on removing it, being able to say "well you know it takes a while for the listing to go away after the sale".

· · 6 years ago

"Why get the Volt when the Cruze gets better gas mileage?", the salesmen said when I asked why he didn't call me when the volts were available.

This is other reason I'm going to end up saving for a used Model S hopefully I'll get one by 2015 or 16.

· · 6 years ago

@Chris T. (not verified) et al,
GM are saying there's an over supply of Volts. They said it. As a result, they idled the line. They are really doing it. This is emperical data. We also see there's roughly a four month supply of Volts in inventory. Given all that data you want to debate it? Do you honestly think GM would idle the line if they didn't have an over supply problem?

· · 6 years ago

Do you honestly think GM would idle the line if they didn't have an over supply problem?

Do you honestly think GM would crush cars that people liked and tell the world that nobody wanted them? Maybe the history of GM's embrace (strangle) of EVs in the early 2000's didn't make it to the rust belt.

· · 6 years ago

Do you honestly think GM would crush cars that people liked and tell the world that nobody wanted them?

I think you're confused, Motors Liquidation Company crushed those old nasty EV1's that no one wanted, not the spanking new General Motors Corporation. General Motors Corporation is a fine upstanding EV supporting bunch of folks! /sarcasm

· · 6 years ago

Volt won the European Car of the Year!!!

Put your people back to work, GM. Send any extra Volts over there.

If you really can't sell them here, which I think you can if you apply yourselves to it.

· Mike Guinan (not verified) · 6 years ago

Cruz is a Volt sans 25K battery. Volt was a political POS from day one and the channel stuffing is being revealed

· · 6 years ago

@Mike Guinan,
You're right about the Volt being a Cruze with $25K extra battery and electric drivetrain. This is what many of us complained about from the beginning. That was because of all of the politics within GM.
The Volt started when Rick Wagoner (CEO of GM) was embarrassed by Tesla at the LA Auto Show in 2007 and decided to show that GM was in the same class. Politics within GM molded it to start with a basic GM car and add an electric motor input to the transmission instead of designing an EV to exploit the advantages of the electric drivetrain.
It is a great performer though. I recommend you go to a Chevy dealer and take a test drive.

· · 6 years ago

There is so much negative talk on here about this car and I thought this was supposed to be a forum promoting electric car technology.

I would have thought given the present limitations of battery technology there is a real need for a range extended electric car or whatever definition we want to put on it.

Can anyone on here provide some positive feedback as to how GM should move forward on this issue to provide the best possible car of this type.

For my 2 cents worth I think that there has to be a price premium for this type of vehicle. I don't know how you get away from the 40k price I don't think you can. You are going to have to look at a car like this like you are buying a BMW or some other prestige car.

· · 6 years ago


One thing GM might have done is not badge the car as a Chevrolet but a higher-end make. Perhaps if this car was badged as a Cadillac, it would easily sell for $40k or even $50k as-is. This is essentially the strategy Tesla took - for now EVs need to sell at luxury prices, so you should market it as a luxury car. The end-goal of making a car for the masses (i.e. Chevrolet) is admirable, but unacheivable on the first shot.

· · 6 years ago

@Deckard · 23 hours ago

"There is so much negative talk on here about this car and I thought this was supposed to be a forum promoting electric car technology."

For me it is more a forum for learning about EV's, as opposed to promoting them. I like hearing about the strong and weak points of the various contenders, all the better to discern what might be a good choice (or avoiding aless appropriate one). Also good to learn if there are any flat out flaws that might be a deal breaker.

As to how GM should move forward, I like what others have said on a few key points:

Like Brian Schwerdt said, position more expensive GM products under the Cadillac marque - a vehicle priced like the Volt would make a fine entry level Cadillac. And to come in more affordable, either go pure EV or go with a less complex hybrid system, i.e. smaller ICE used for charging only.

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