The five-door hatchback provides about 100 miles of range. It offers many features that make it an enticing EV package, including an attractive design and zippy drive. The Focus Electric employs a 107-kilowatt (143 horsepower) motor, compared to the LEAF’s 110 horsepower motor.

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By Jim Motavalli ·
September 17, 2013

Ford Adds Workplace Charging: Now It's Marketing Time

Some 200 Level 2 chargers will go into 50 Ford locations in North America, including factories and offices. The company is strongly committed to electrifying the fleet, but its vehicles need a higher profile.

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By Nikki Gordon-Bloomfield ·
July 10, 2013

Ford Drops Focus Electric Price by $4,000

Ford has joined the ongoing electric car price war, cutting the M.S.R.P. of its 2014 Focus Electric hatchback to $35,995, including a $795 destination fee.

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By Jim Motavalli ·
June 14, 2013

Ford Neglects Focus Electric, But It's Still California-Compliant

Riding high on hybrids and plug-in hybrids, Ford isn't devoting a lot of time to its Focus Electric, which has sold only 723 units this year. But the CARB rules are lenient in the early years, so it should be OK. It's 2018 when things get really challenging.

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By Zach McDonald ·
June 12, 2013

Ford: No Updates for Focus Electric, Too Niche

Ford will not update its Focus Electric for the 2014 model year. Ford director of global electrification Nancy Giola says the carmaker still sees battery electric vehicles as a “niche” market and won't try to drive sales ahead of demand from consumers.

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By Zach McDonald ·
November 08, 2012

Ford Plug-ins Force Choice Between Electric Drive and Storage Space

Cars like the Tesla Model S and Nissan LEAF are designed to keep their batteries discretely and unobtrusively tucked below passengers. But Ford plug-ins sacrifice storage space for electric range, creating an unattractive trade-off for already more expensive plug-in variants of existing models.

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By Jim Motavalli ·
November 02, 2012

Ford's Electric Cars: Starting Slow, and Waiting for the Market

With an electric and two plug-in hybrids on the road by the end of the year, Ford has a major commitment to battery power. But numbers are small so far, and—of necessity—the company's strategy emphasizes patience.

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By Nick Kurczewski ·
October 23, 2012

Ford Boosts EV Marketing with Lincoln Exec

There's good news for Ford Motor Company’s effort to promote a growing lineup of electric and plug-in hybrid vehicles. C.J. O’Donnell,
previously the marketing chief of the Lincoln brand, is now tasked with promoting Ford’s range of hybrids and electric vehicles. These include plug-in hybrids, such as the Ford C-Max Energi and upcoming Fusion Energi, along with dedicated EVs like the Focus Electric. Despite a highly anticipated launch, the Focus EV has been a particularly low seller since its limited release earlier this year.

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By John Gartner ·
June 22, 2012

Lithium Ion Batteries Can’t Stand the Heat

Lithium ion batteries are truly fair weather friends – just like people, they fare best in a comfortable climate. Lately, we at Pike Research have been delving deep into how environmental factors, such as temperature, affect battery performance and the rates at which vehicles are charged or discharged. Our discussions with automotive companies and battery pack assembly companies have revealed numerous approaches for optimizing performance and extending a battery’s life – comparable to the many ways people dress to beat extreme heat.

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By Zach McDonald ·
August 08, 2011

After Some Confusion, Ford Focus Electric Will Hit 19 Markets in Spring of 2012

Ford today clarified launch plans for its forthcoming Focus Electric, saying that the despite reports to the contrary the car has not in fact been pushed back and will see a limited release in New York and California “as scheduled,” by the end of this year.

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