Hysteria Over Chevy Volt Fires Motivated by Politics

By Tom Moloughney · December 16, 2011

Chevy Volt

Perception of the Chevy Volt, and electric cars in general, have been altered by the spread of fear and misinformation.

We all knew it was going to happen, yet it’s still hard to watch the media blow the Chevy Volt fires out of proportion. I knew the first incident involving a fire with an electric car was going to be in the news and give EV-naysayers all they need to say: “See, I told you these cars aren’t safe.”

I’m not saying the Volt doesn’t need to be looked at and have GM correct whatever caused the fires, because it does. But let’s put things into perspective. These fires were one to three weeks after the cars were crash tested by the NHTSA. They didn’t burst into flames while people were driving them, like you might assume what happened given the amount of attention this is getting.

For the past couple weeks, I’ve been greeted by dozens of friends, relatives and customers at my restaurant that have asked me if my car was also recalled, and wondering if I’m still as supportive of electric cars like I was before I realized how dangerous they all are. I want to congratulate the media. They really doing a great job of spreading the FUD on this one. Then, they combine the fires with talk about the sluggish sales and how they only sold 8,000 Volts this year. Of course, they fail to mention that just like the Nissan LEAF, about every one made has been sold or is being used as a demonstration unit. You can’t sell what you don’t have.

Don't Yell Fire on a Crowded Highway

Is there a double standard here? Are electric cars being held to a higher standard than their gasoline siblings? Do they need to be even safer than gas cars in order to be accepted? It sure seems that way. Let’s take a look at some recent automobile news and tell me if you remember reading anything about these fire-related recalls in the newspaper:

On August 22 of this year, Audi began a recall of their 2011 & 2012 R8 Spyder vehicles. It seems a fuel line can rub against a heat shield in the engine compartment and catch FIRE.

A few days earlier on August 15, Ford announced they would be recalling 2007 Ford Five Hundred and Mercury Montego’s because there were inadequate welds on the fuel filler pipe and gas tank which could leak and in the presence of an ignition source, catch FIRE.

Last month BMW announced they are recalling 32,000 of its 2008-2011 cars (select 5-series, 7-series, X5’s & X6’s) because of a faulty electronic circuit board that could damage the water pump of the car and lead to a FIRE.

On July 29 of this year, Daimler trucks of North America recalled certain 2010 & 2011 Saf-T-Liner C-2 school buses because “The intake air grid heater may short circuit and fail due to excessive internal temperatures. A short circuited grid heater could result in a FIRE and injury to vehicle occupants.” I wonder who might be the vehicle occupants of a school bus? Ya think school buses full of children possibly catching FIRE is a bit more newsworthy than a couple Volts catching fire weeks after NHTSA crash tests? I do!

Then there’s Honda. Last year Honda recalled 646,000 Fits because a faulty power window switch could cause a vehicle FIRE. That’s a lot of recalled cars. I swear I don’t remember seeing this in the headlines for a few weeks last year. On September 12, 2011, Ford began a recall of certain model F-150’s and F-250’s from various years between 1997 and 2003. The reason: The fuel tank straps were defective and could break. This would cause the fuel tank to possibly separate form the vehicle while it was being driven and come in contact with the ground. In other words, it can literally fall off while you’re driving down the highway. This obviously poses a FIRE hazard.

In October 2010, Chrysler recalled about 26,000 cars and pickup trucks because power steering fluid can leak onto a hot engine and cause a FIRE. In June of 2010 Toyota announced they were recalling approximately 13,000 Lexus HS 250 H after testing revealed that the car could leak fluid during a rear end collision and cause a FIRE.

Let’s not forget in March 2011 when Mazda recalled 52,000 Mazda6 sedans. I remember this one did make the news for a day, but only because of how strange the problem was. Mazda said the problem was because "a certain type of spider may weave a web in the evaporative canister vent line and this may cause a restriction of the line." Blocking the vent line can prevent air from getting into the gas tank. This results in negative air pressure inside the tank. That can lead to a crack in the gas tank and the possibility of a FIRE.

Spreading Fear and Misinformation

All of these fire-related recalls are just what I found from the past two years, and I’m sure there are more because I hardly looked. Most of these recalls were completely missed by the press or at the best casually mentioned in the nightly news. Why is that? Why are two Volts that had fires weeks after being crash tested so much more dangerous than all of these recalls where in some cases cars burst into flames while people were driving them? I didn’t even mention the famous Ford recall in 2009 when Ford recalled 14 million vehicles because over 550 of them caught on fire, many of which while people were driving them and in some instances even burned down some homes.

Whatever the propulsion system: gasoline, hydrogen, diesel, natural gas, propane or electricity, there’s a lot of energy stored in the vehicle and under extreme circumstances like serious crashes, there is a potential for that energy to leak, ignite, explode, etc there is just no way around it. Car fires have been around as long as there have been cars. That doesn’t mean we shouldn’t continue to strive to make cars as safe as possible and it certainly doesn’t mean one type of fuel is inherently more dangerous than another.

However I really don’t believe the intense media attention surrounding the Volt now is driven by concerns over public safety. I believe it’s politically motivated and designed to spread fear and misinformation about electric vehicles, and make no doubt about it, this is hurting all EVs. How else can you explain why these two fires, weeks after intense crash testing, are getting so much attention? How else can you explain that over a quarter of a million gasoline cars go up in flames every year, injuring and killing their passengers and we barely hear a peep about it in the news? How else can you explain when a gasoline car is recalled after people are injured or even killed, it isn't lambasted in the headlines like the Volt has been recently? If anyone has the answer, I’d love to hear it.

Let's just face it. There are powerful forces out there that don't want to see electric cars succeed and they are going to fight like hell to spread fear and misinformation every chance they get. This problem with the Volt just gave them some ammunition, and they can only ride it so long. Sooner or later they'll be another incident, one that will hurt or even kill the passengers. Accidents happen. It's unavoidable and you know the press will be all over it. The only thing we, as electric car supporters, can do is continue to counter balance the FUD as much as possible, posting comments to stories and talking to people about why you support EVs and why they aren't any more dangerous than the car they drive that's lugging around nearly 20 gallons of gasoline.

About the author

Tom recently completed his 2 1/2 year stint in BMW's MINI-E trial lease program. He was the first retail customer of a BMW ActiveE and was presented the keys to the car by BMW North American President, Ludwig Willisch on January 13th, 2012. The ActiveE is currently his primary daily-driving car.

Tom is an passionate EV advocate as well as a proponent of US energy independence. Tom ...

Full bio · 701 posts

Comments

· tterbo · 9 weeks ago

Well, politics aside, if they didn't want the car to burn like that, they shouldn't have filled it with so much combustible gas. It's just begging for the Ford Pinto effect. That said, the picture is actually kind of cool to look at.

If anything's to blame though, I'm going to say it's the gas that's burning. I doubt this is a paint, metal, or fabric fire. :)

· Ad van der Meer · 9 weeks ago

Great post Tom!
I guess all we can do is react publicly to this FUD. I've done my share here in Holland and I hope other people will follow your example as well.

PS. Reminds me: I listed to a car show on the radio last night and the Chevy Volt got a cheap shot again. I guess this calls for a response...

· Michael Thwaite (not verified) · 9 weeks ago

You know, I don't recall seeing any of those recalls hitting the headlines, hmm, must have been an oversight.

· Andreas (not verified) · 9 weeks ago

Well, if the media is so concerned about the safety of LiIon Batteries, why do we not hear much about the much grater hazard of cell phones?

Here is something very interesting:
http://avherald.com/h?article=447a59b1&opt=0

· Yegor · 9 weeks ago

"Let's just face it. There are powerful forces out there that don't want to see electric cars succeed and they are going to fight like hell to spread fear and misinformation every chance they get."

I agree.

Great post Tom!

· jerry (not verified) · 9 weeks ago

Great post. Why isn't such a big deal made over all those other recalls? It really is amazing how much negative press the Volt is getting from this. This is surely a political stunt especially because it's an election year and obama supported electric cars. If he likes them they must be a terrible idea and bad for all of us

· RedmondChad (not verified) · 9 weeks ago

I ran into this at a party last night. Somebody asked me about the Volt, and somebody else piped in with "aren't they recalling all of those because of fires?" The first thing out of my mouth was "no", and before I could continue he tried to recover with "Well, I know they were recalling some electric car because of that..."

So that's the impression that lay people are getting. They may not be sure the Volt is the problem, but they are sure that electric vehicles are having fires and getting recalled.

· indyflick · 9 weeks ago

Probably one of the most respected automotive journalist who bashes EVs nearly every single day is John McElroy. John McElroy hosts the long running Autoline Detroit show carried by many PBS affiliates. He also hosts Autoline Daily available on YouTube and on the Autoline.TV website. If there's any negative EV news on the wire, it will be the lead for his shows without fail. The one exception is the Volt fire. John McElroy and Bob Lutz are close friends, so John never disses the Volt.

· Paul Scott (not verified) · 9 weeks ago

Tom nails it with this post. It's so clear what's going on. If you could listen in on the conversations within the walls of Western States Petroleum, you'd hear discussions on the best PR techniques to use getting this FUD spread far and wide.

One of my favorite consequences of buying an EV is redirection of your money. A typical driver spends $1,500-$2,000/year for gas. About 20%of that will go to the utility to buy the kWh replacing the gas, but the rest stays in your pocket to be spent on local goods and services. This will in turn create local jobs and built local wealth. The $50 billion that California residents ship out of state for oil will instead stay in CA. That's a lot of money.

We've gone from 3,000 EVs a year ago to almost 20,000 today. Next year, we could easily reach 50,000 and 100,000 in 2013. Once we hit a million EVs replacing gas-burners, the redirection of the money will be significant.

When you look at who has been on the receiving end of this massive transfer of wealth, and the enormous amounts of money this represents, it's easy to understand the how and why of a small incident with the Volt becaming the big story it is.

Let's keep our eyes on the ball, and keep buying these cars. Don't leave any on the showroom floor.

· Ravishing Ray (not verified) · 9 weeks ago

Great job--as usual, Tom!

(:-D)

· alt-e · 9 weeks ago

Be careful when talking on a cell phone. It could burst into flames at any minute :)

GM has already announced, as per an earlier thread, a three prong fix that they will do for all existing Volts at a cost of $1,000 per Volt, to be paid for by GM. They will put structural reinforcement on the battery pack, improve the sealing integrety of the coolant and laminate some of the circuitboards to seal them from the coolant should it leak.

We should all realize that GM announced these things not only to protect their reputation but to give all of us and the media the much cleaner story of being able to say, "Yes, there was a specific design problem with the Volt but GM has already fixed it. Problem solved. Nothing to worry about."

We should take GM's hint and start spreading the message. Especially in the mainstream media so it can get to the eyes and ears that heard the first round of stories and thus feel that all cars with batteries are unsafe.

Say: "Yeah, sometimes specific car models have problems that need to be fixed and GM fixed this one already."

· alt-e · 9 weeks ago

On a similiar topic, it is time for everyone to STOP having stories that say that the LEAF only had sales of XXXX this month and that Volt had sales of YYYY and therefore one of them beat the other in sales and therefore one is selling more than the other or, geewhiz, one is a hotter seller this month than it was last month. Maybe people like or dislike the LEAF better this month then they did last month based on sales.

I know that when someplace like Plugincars.com quotes the sales this month that they expect their readers to already know that the real sales numbers are driven by the production and how many cars are released for sale that month. And to know that there are these things called "waiting lists" either nationally or at each dealer. And there may be a note about this in the text somewhere.

But keep in mind that some readers might not read so carefully or so often. And some of those scanners of headlines may very well be reporters in the mainstream media who skim through and say, "Oh look, Mitsubishi was only able to sell 4 EVs in all of the US last month. Nobody must want that thing." Or "Neither the LEAF nor the Volt has made their 2011 sales projections so there must not be much demand for these things."

We are shooting ourselves in the foot with poor wording of the salse figures like that. Reporting the sales each month is a very worthwhile thing, but be careful how it is worded from the headlline on down.

If there really are unsold EVs on a lot somewhere it is fine to report that and where they are so people can go buy them.

It would be great if someone like EVNow (not to put the pressure on him) would start a website that listed unsold EVs and plug-ins that are both new and used and actually exist. Like an accurate version of Autotrader.com. I bet someone could actully make money on such a site via advertising. I have seen a couple sites out there for converted EVs, but not one comprehensively listing old and new plug-ins, including from the dealers. Then there would be a site to quote on unsold vehicles. Like "Everyone is sold out in most the country but there are a few Volts for sale in Virginia and Mississippii."

· jim1961 (not verified) · 9 weeks ago

Hysteria over Chevy Volt fires motivated by politics? It could not be more obvious.

· darelldd · 9 weeks ago

Welllll... it reminds me a tiny but about how dangerous EVs are to blind people (and children, and the elderly, and...). They're dangerous because just like they *might* burst into flame, they also *might* run over somebody who's not paying attention. We know for sure that gasoline cars kill people of all hearing, seeing and mobility abilities. Kills them by the tens of thousands. Every year. In this country alone. But we don't care about all that. We've accepted that. What we worry about, you see, is some new technology that has the *potential* to maybe kill a insignificantly small percentage more people.

Humans are so weird.

· Tom Moloughney · 9 weeks ago

Darell: Just wait until a pedestrian is killed by an EV. It's obviously going to happen, people get killed by cars all the time.

Perhaps I'll begin to get the data ready of how many people get killed by gas cars now so I'm ready when that is all over the news.

· nubEV · 9 weeks ago

Here you go :
http://map.itoworld.com/road-casualties-usa#

· darelldd · 9 weeks ago

Ah, but wait! You guys are only talking about people who are killed by being HIT by cars. The beauty of gasoline cars is that you can kill people without contact! And those stats are so rarely considered. We talk of "safety" and yet what could be safer than a car that doesn't kill people by poisoning the air?

· Chris T. (not verified) · 9 weeks ago

http://www.smfrancis.demon.co.uk/airwolvs/23healthpm10.html

"In a typical west European and North American population, a modest 10microgramme/m3 increase in the ambient annual average level of PM2.5 is associated with a 6% increase in death rate."

· NeilBlanchard · 9 weeks ago

Yes, and gasoline almost *never* catches on fire. Sheesh.

The question to ask anybody who is concerned with this crashed Volt fire is, would you leave a crashed gasoline powered car sitting for 3 weeks with a full tank of gas?

Neil

· theflew · 9 weeks ago

@alt-e,

GM hasn't announced anything about fixing the Volt battery. There have been stories but nothing officially announced by GM. They did annouce loaner cars and potential replacement if you were concerned. They FedEx a letter to Volt owners stating this. The first fire happened 3 weeks after the car was totalled in testing and turned upside down to simulate a rollover. The second happened when the packs themselves were tested - not the entire vehicle.

· Christof (not verified) · 9 weeks ago

Tom,
I agree with your analysis and that the Volt fire hysteria is out of hand. However, I do think it's important to note that a basic news value is in play here: New-ness.

EVs are "new", and so is pretty much anything that happens to them, things that they do, do not do, etc. Gasoline car fires are old -- and commonplace.

They therefore aren't interesting -- unless, someone famous is involved (elite status of individuals is another basic news value).

"News" -- especially mainstream news is extremely formulaic and, actually isn't really news. It's just a rehash of negative events, conflict, novelty, etc.

If more news consumers kept in mind the most basic news rule of all, and critically unpacked this rule in instances like the Volt fires, we'd be better off. Here it is: "The rule is that it's the exception to the rule that's news.'

· Tom Moloughney · 9 weeks ago

Christof: I don't think it's that simple. I believe there are certainly media outlets that simply covered it because it was news. However there were many, many others that repeatedly kept it in the headlines, drew connections to "poor EV sales", stated consumer confidence in electric vehicles was down(like they did a study since the Volt fire story was announced) and pummeled the Obama administration for supporting Ev's and loaning GM money so they wouldn't go out of business. The Volt was already years into development when GM got the bailout, yet some pundits continuously connect the volt with the bailout. The volt is one of dozens of GM vehicles that were saved by the bailout yet it's the poster child for the government loan.

Add comment

·

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

All Discussions

Presidential Politics, Rising Gas Prices and Electric Cars

Article · 27 comments

Brad Berman says:
The biggest factor affecting electric car sales is the price at the pump. And it’s on the rise. The national average...

How Much Will Electric Vehicle Buyers Pay for Additional Range?

Tesla Model S Article · 8 comments

Eric Loveday says:
Range costs money, right? Now, with the looming launch of the Tesla Model S and its numerous range variations, Tesla...

Maps & Apps: How to Find Charging Stations in the Wild

Article · 22 comments

Patrick Connor says:
Many modern EVs such as the Nissan LEAF come with telematics systems that include charging station data. This is the...

Chinese Vehicle Makers Arrive, With Electric Cars Not Far Behind

Article · 1 comment

Laurent J. Masson says:
The auto industry has long feared the arrival of a Chinese electric car that would be vastly cheaper than anything...

Nissan LEAF Now Available in Seven More States

Nissan LEAF Article · 9 comments

Eric Loveday says:
Nissan officially began taking orders yesterday for its 2012 LEAF from residents of Delaware, Indiana, Louisiana,...

Think Quietly Sets Price of City Electric Car at $41,695 (Update)

Think City Article · 44 comments

Brad Berman says:
In November, I received word from Think’s top marketing executive that the price of the Think City two-seat electric...

The Challenge for Plug-In Cars

Chevy Volt Blog Post · 49 comments

Michael Coates says:
Plug-in cars are going to face a serious challenge in the marketplace during the coming decade--not from naysayers or...

Chevy Volt MSRP is $41,000, But Will Lease For Same Price as Nissan LEAF

Chevy Volt Blog Post · 8 comments

Nick Chambers says:
GM used the stage at Plugin 2010 this morning to let the long-awaited cat out of the bag: the Chevrolet Volt will start...

Best Buy to Provide Ford Focus Electric Charging Stations At Lower Prices Than Competition

Ford Focus Electric Article · 35 comments

Nick Chambers says:
Highlighting their increasing push into selling electric car accessories—and supporting their nationwide rollout—Best...

Plug-in Hybrid Volkswagen Golf Expected in 2015

Article · 6 comments

Eric Loveday says:
The next-generation Volkswagen Golf will feature a slew of powertrain options, including a plug-in hybrid version that...