BYD Claims That 2013 Will Be Its Breakout Year for Plug-In Vehicle Sales
Plug-in vehicles sales for BYD have been slowly gaining in recent years, but earlier this week, the Wall Street Journal reported that the Chinese automaker now claims that 2013 will be its break-out year.
In 2012, BYD sold only 2,400 plug-in vehicles—700 of those were commercial electric buses, which probably means only 1,700 passenger vehicle sales were recorded. It's tough to pin down exact numbers from BYD. The company has been promoting its EVs for years, and has promised to enter major global markets, including the United States. But few, if any, of its plans have materialized. Nonetheless, the automaker's target for 2013 is 10,000 units. The breakdown, according to BYD, works out this way: 8,000 plug-in passenger vehicles and 2,000 electric buses.
As we previously reported, fleet sales will trump private purchases for BYD. "We feel that the use of electric vehicles in public transport is the first step and a more realistic way to promote and popularize the products," said Liu Xueliang, general manager for Asia-Pacific automotive sales at BYD. "With the more widespread use of our electric cars in public transport, we can further promote them to government organizations and retail car buyers.”
The Chinese government promotes the purchase of plug-in vehicle with incentives of up to 120,000 yuan (about U.S. $19,000). China has set an ambitious target of 500,000 plug-in vehicles on roads by 2015 and 5 million by 2020. The country is committed to growing the EV sector, but there is still no agreement at the top as to the best way to do that. And in recent months, the government has broadened its efficiency goals to include nearly any technology that will reduce fuel consumption.
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