BMW i3 News

By Brad Berman ·
July 29, 2013

Exclusive: Interview with BMW’s Product Manager of the i3 Electric Car

The enthusiasm in Jose Guerrero’s voice was undeniable. I spoke with Guerrero, the product manager for the BMW i3 electric car (and the upcoming i8 plug-in hybrid) a few hours after the production version of the i3 was introduced today, officially (and simultaneously) in New York, London and Beijing. “I couldn’t have asked for a better introduction,” he said. When we talked, Guerrero was still working closely from the corporate script, answering each question with superlatives about the i3—and why it deserves to be called an ultimate driving machine.

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By Nikki Gordon-Bloomfield ·
July 29, 2013

BMW i3 Electric Car Unveiled Simultaneously Across The World

After a long wait, BMW’s first all-electric production car—the BMW i3 city car—was officially unveiled today with three simultaneous press events in New York, London, and Beijing. With a three-city simultaneous launch on three continents, it’s clear that BMW has high hopes for the i3, calling it a giant leap rather than an evolutionary step in electric mobility.

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By Nikki Gordon-Bloomfield ·
July 24, 2013

Five Reasons Why the BMW i3 Should Be Sold at MINI

The BMW i3 is the first of the company's i-branded electric cars to go on sale, the first in a whole lineup of plug-in cars which will form the i sub-brand. But will the subcompact i3 city car be out of place in a BMW showroom? Should it be sold instead at MINI dealerships?

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By Brad Berman ·
July 23, 2013

Tesla Will Soon Face Competition, Or Not

Tesla Motors is on a roll. Its stock price is flying high, and it continues to enjoy high-profile media coverage. Tesla executives recently disclosed that the company is building more than 400 Model S units a week, and that by late 2014, its Fremont, Calif. plant will be able to churn out about 800 units per week. The company’s path to long-term success appears to be smooth and clear—except maybe for one thing: over the course of the next year, the Model S will for the first time have what could be legitimate competition for luxury buyers wanting a battery-powered vehicle.

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By Nikki Gordon-Bloomfield ·
July 22, 2013

2014 BMW i3 Price Announced: $42,275 Before Incentives

BMW’s first all-electric production car—the 2014 i3—will carry a price of $42,275 before incentives when it goes on sale later this year, BMW announced this morning. It will become available in the U.S. in the second quarter of 2014.

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By Nikki Gordon-Bloomfield ·
July 11, 2013

BMW Teases Details about 2014 i3 Electric Car

In February 2011, BMW announced BMW-i, an all-new sub-brand. The company said it would focus on delivering sustainable mobility to people living in the world’s increasingly large and crowded megacities. The first car to be produced under the i badge, it said, would be a four-seat city car called the Mega City. That car, now dubbed the BMW i3, is weeks away from its official launch, so BMW is building buzz by sharing a few more details about the car.

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By Brad Berman ·
June 12, 2013

BMW’s Robertson Makes Big Promises for Electric Cars

Nissan, General Motors and a handful of electric car start-ups spent the past few years setting inflated expectations for the electric car market. The bubbles popped a while ago—due to modest sales, slashed pricing and high-profile bankruptcies (although Tesla’s recent success continues to feed the blogosphere with frothy news). Now that BMW is entering the EV market—and probably wasn’t paying close attention to the U.S. electric car market—Ian Robertson, board member for sales and marketing, is whipping up a new set of overly optimistic expectations.

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By Brad Berman ·
May 20, 2013

BMW Videos Emphasize Carbon Fiber in Electric Car Strategy

The use of lightweight carbon fiber car bodies in BMW’s upcoming electric cars is the focus of a new series of videos produced by the company. The set of 10 videos released on YouTube last week, promote the i3 all-electric compact car and i8 plug-in hybrid sports car.

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By Nikki Gordon-Bloomfield ·
May 07, 2013

At $40,000, BMW i3 Is Too Expensive

After more than six years of testing electric car technology, BMW will soon be launching its first mass-produced electric car, the i3 city car. BMW North America C.E.O. Ludwig Willisch recently revealed that the i3 will cost about the same as a well-equipped BMW 3-series, or around $40,000. While $40,000 might sound a reasonable cost for a mid-range BMW, it’s not a competitive price for BMW’s first production electric car. Here’s why.

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By Brad Berman ·
April 30, 2013

BMW Encourages Hackers to Develop Sustainable Electric Car Future

The BMW Sustainability Hackathon, held at BMW’s Group Technology Office in Mountain View, Calif., was designed to give local software developers, entrepreneurs, EV drivers, and sustainability advocates the opportunity to meet each other, and dream up technology systems that, in the most general sense, promote sustainable transportation. Among the ideas: an app that allows EV drivers to anonymously email each other using license plate numbers as identification.

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New to EVs? Start here

  1. Seven Things To Know About Buying a Plug-In Car
    A few simple tips before you visit the dealership.
  2. Incentives for Plug-in Hybrids and Electric Cars
    Take advantage of credits and rebates to reduce EV costs.
  3. Buying Your First Home EV Charger
    You'll want a home charger. Here's how to buy the right one.